ReferenceUSA Today

ReferenceUSA’s Database Now Updated Daily

GlobeNewswire

Share

Wednesday, March 19th 2014
<SCRIPT language=’JavaScript1.1′ SRC=”http://ad.doubleclick.net/adj/N3146.150136.VIRTUALSTRATEGYMAGA/B7809602.2;abr=!ie;sz=336×280;click=http://adclick.g.doubleclick.net/aclk?sa=L&ai=BdjHaIYIxU7mTENHgwQGxxIDwB5PVlb1AAAAAEAEgm-L7HDgAWKu5q7COAWDJls6KrKS0FLIBGHd3dy52aXJ0dWFsLXN0cmF0ZWd5LmNvbboBCWdmcF9pbWFnZcgBCdoBU2h0dHA6Ly93d3cudmlydHVhbC1zdHJhdGVneS5jb20vMjAxNC8wMy8xOS9yZWZlcmVuY2V1c2FzLWRhdGFiYXNlLW5vdy11cGRhdGVkLWRhaWx5wAIC4AIA6gIXLzQ5MDk2OTkvTGFyZ2VSZWN0YW5nbGX4AoHSHpADpAOYA-ADqAMB0ASQTuAEAaAGFg&num=0&sig=AOD64_0NQipi_tiWqQMPFVEtlh2I88FlgQ&client=ca-pub-6278570726066763&adurl=;ord=794550336?”> </SCRIPT> <NOSCRIPT> <A HREF=”http://adclick.g.doubleclick.net/aclk?sa=L&ai=BdjHaIYIxU7mTENHgwQGxxIDwB5PVlb1AAAAAEAEgm-L7HDgAWKu5q7COAWDJls6KrKS0FLIBGHd3dy52aXJ0dWFsLXN0cmF0ZWd5LmNvbboBCWdmcF9pbWFnZcgBCdoBU2h0dHA6Ly93d3cudmlydHVhbC1zdHJhdGVneS5jb20vMjAxNC8wMy8xOS9yZWZlcmVuY2V1c2FzLWRhdGFiYXNlLW5vdy11cGRhdGVkLWRhaWx5wAIC4AIA6gIXLzQ5MDk2OTkvTGFyZ2VSZWN0YW5nbGX4AoHSHpADpAOYA-ADqAMB0ASQTuAEAaAGFg&num=0&sig=AOD64_0NQipi_tiWqQMPFVEtlh2I88FlgQ&client=ca-pub-6278570726066763&adurl=http://ad.doubleclick.net/jump/N3146.150136.VIRTUALSTRATEGYMAGA/B7809602.2;abr=!ie4;abr=!ie5;sz=336×280;ord=794550336?”> <IMG SRC=”http://ad.doubleclick.net/ad/N3146.150136.VIRTUALSTRATEGYMAGA/B7809602.2;abr=!ie4;abr=!ie5;sz=336×280;ord=794550336?” BORDER=0 WIDTH=336 HEIGHT=280 ALT=”Advertisement”></A> </NOSCRIPT>

OMAHA, Neb., March 19, 2014 (GLOBE NEWSWIRE) — ReferenceUSA, an online reference and research database from Infogroup now has the ability to update its database on a daily basis, offering a higher level of accuracy than ever before. ReferenceUSA uses the most comprehensive verification process – data is compiled from thousands of sources by a dedicated team of over 400 people, including over 250 telephone researchers, located at the Papillion, Nebraska data center.

“The fact that our data is now updated on a daily basis further exemplifies our commitment to data quality. We are the leading compiler of both business and consumer data available. That combined with our latest features to ReferenceUSA, make the product a valuable resource for public libraries, academic institutions and government agencies.” -Steve Laird, President, ReferenceUSA.

Recent enhancements to ReferenceUSA include: historical business data, data visualization and a new jobs database. Historical business data in particular gives small business owners and researchers the ability to analyze industry and geography trends dating back to 2003. The business database contains over 30 million business records and the consumer database contains over 262 million records.
For more information about ReferenceUSA, call 800.808.1113.

About Infogroup

Infogroup’s 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 25 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions.

For more information, visit: www.infogroup.com.

CONTACT: Jill Buccheri
         Marketing Manager
         402.836.3316

Infogroup logo

(C) Copyright 2014 GlobeNewswire, Inc. All rights reserved.

Read more at http://www.virtual-strategy.com/2014/03/19/referenceusas-database-now-updated-daily#zIUGdOX3PWdH6DMG.99

ReferenceUSA’s Database Now Updated Daily

GlobeNewswire

Share

Wednesday, March 19th 2014
<SCRIPT language=’JavaScript1.1′ SRC=”http://ad.doubleclick.net/adj/N3146.150136.VIRTUALSTRATEGYMAGA/B7809602.2;abr=!ie;sz=336×280;click=http://adclick.g.doubleclick.net/aclk?sa=L&ai=BdjHaIYIxU7mTENHgwQGxxIDwB5PVlb1AAAAAEAEgm-L7HDgAWKu5q7COAWDJls6KrKS0FLIBGHd3dy52aXJ0dWFsLXN0cmF0ZWd5LmNvbboBCWdmcF9pbWFnZcgBCdoBU2h0dHA6Ly93d3cudmlydHVhbC1zdHJhdGVneS5jb20vMjAxNC8wMy8xOS9yZWZlcmVuY2V1c2FzLWRhdGFiYXNlLW5vdy11cGRhdGVkLWRhaWx5wAIC4AIA6gIXLzQ5MDk2OTkvTGFyZ2VSZWN0YW5nbGX4AoHSHpADpAOYA-ADqAMB0ASQTuAEAaAGFg&num=0&sig=AOD64_0NQipi_tiWqQMPFVEtlh2I88FlgQ&client=ca-pub-6278570726066763&adurl=;ord=794550336?”> </SCRIPT> <NOSCRIPT> <A HREF=”http://adclick.g.doubleclick.net/aclk?sa=L&ai=BdjHaIYIxU7mTENHgwQGxxIDwB5PVlb1AAAAAEAEgm-L7HDgAWKu5q7COAWDJls6KrKS0FLIBGHd3dy52aXJ0dWFsLXN0cmF0ZWd5LmNvbboBCWdmcF9pbWFnZcgBCdoBU2h0dHA6Ly93d3cudmlydHVhbC1zdHJhdGVneS5jb20vMjAxNC8wMy8xOS9yZWZlcmVuY2V1c2FzLWRhdGFiYXNlLW5vdy11cGRhdGVkLWRhaWx5wAIC4AIA6gIXLzQ5MDk2OTkvTGFyZ2VSZWN0YW5nbGX4AoHSHpADpAOYA-ADqAMB0ASQTuAEAaAGFg&num=0&sig=AOD64_0NQipi_tiWqQMPFVEtlh2I88FlgQ&client=ca-pub-6278570726066763&adurl=http://ad.doubleclick.net/jump/N3146.150136.VIRTUALSTRATEGYMAGA/B7809602.2;abr=!ie4;abr=!ie5;sz=336×280;ord=794550336?”> <IMG SRC=”http://ad.doubleclick.net/ad/N3146.150136.VIRTUALSTRATEGYMAGA/B7809602.2;abr=!ie4;abr=!ie5;sz=336×280;ord=794550336?” BORDER=0 WIDTH=336 HEIGHT=280 ALT=”Advertisement”></A> </NOSCRIPT>

OMAHA, Neb., March 19, 2014 (GLOBE NEWSWIRE) — ReferenceUSA, an online reference and research database from Infogroup now has the ability to update its database on a daily basis, offering a higher level of accuracy than ever before. ReferenceUSA uses the most comprehensive verification process – data is compiled from thousands of sources by a dedicated team of over 400 people, including over 250 telephone researchers, located at the Papillion, Nebraska data center.

“The fact that our data is now updated on a daily basis further exemplifies our commitment to data quality. We are the leading compiler of both business and consumer data available. That combined with our latest features to ReferenceUSA, make the product a valuable resource for public libraries, academic institutions and government agencies.” -Steve Laird, President, ReferenceUSA.

Recent enhancements to ReferenceUSA include: historical business data, data visualization and a new jobs database. Historical business data in particular gives small business owners and researchers the ability to analyze industry and geography trends dating back to 2003. The business database contains over 30 million business records and the consumer database contains over 262 million records.
For more information about ReferenceUSA, call 800.808.1113.

About Infogroup

Infogroup’s 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 25 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions.

For more information, visit: www.infogroup.com.

CONTACT: Jill Buccheri
         Marketing Manager
         402.836.3316

Infogroup logo

(C) Copyright 2014 GlobeNewswire, Inc. All rights reserved.

Read more at http://www.virtual-strategy.com/2014/03/19/referenceusas-database-now-updated-daily#zIUGdOX3PWdH6DMG.99

ReferenceUSA’s Database Now Updated Daily

GlobeNewswire

Share

Wednesday, March 19th 2014
<SCRIPT language=’JavaScript1.1′ SRC=”http://ad.doubleclick.net/adj/N3146.150136.VIRTUALSTRATEGYMAGA/B7809602.2;abr=!ie;sz=336×280;click=http://adclick.g.doubleclick.net/aclk?sa=L&ai=BdjHaIYIxU7mTENHgwQGxxIDwB5PVlb1AAAAAEAEgm-L7HDgAWKu5q7COAWDJls6KrKS0FLIBGHd3dy52aXJ0dWFsLXN0cmF0ZWd5LmNvbboBCWdmcF9pbWFnZcgBCdoBU2h0dHA6Ly93d3cudmlydHVhbC1zdHJhdGVneS5jb20vMjAxNC8wMy8xOS9yZWZlcmVuY2V1c2FzLWRhdGFiYXNlLW5vdy11cGRhdGVkLWRhaWx5wAIC4AIA6gIXLzQ5MDk2OTkvTGFyZ2VSZWN0YW5nbGX4AoHSHpADpAOYA-ADqAMB0ASQTuAEAaAGFg&num=0&sig=AOD64_0NQipi_tiWqQMPFVEtlh2I88FlgQ&client=ca-pub-6278570726066763&adurl=;ord=794550336?”> </SCRIPT> <NOSCRIPT> <A HREF=”http://adclick.g.doubleclick.net/aclk?sa=L&ai=BdjHaIYIxU7mTENHgwQGxxIDwB5PVlb1AAAAAEAEgm-L7HDgAWKu5q7COAWDJls6KrKS0FLIBGHd3dy52aXJ0dWFsLXN0cmF0ZWd5LmNvbboBCWdmcF9pbWFnZcgBCdoBU2h0dHA6Ly93d3cudmlydHVhbC1zdHJhdGVneS5jb20vMjAxNC8wMy8xOS9yZWZlcmVuY2V1c2FzLWRhdGFiYXNlLW5vdy11cGRhdGVkLWRhaWx5wAIC4AIA6gIXLzQ5MDk2OTkvTGFyZ2VSZWN0YW5nbGX4AoHSHpADpAOYA-ADqAMB0ASQTuAEAaAGFg&num=0&sig=AOD64_0NQipi_tiWqQMPFVEtlh2I88FlgQ&client=ca-pub-6278570726066763&adurl=http://ad.doubleclick.net/jump/N3146.150136.VIRTUALSTRATEGYMAGA/B7809602.2;abr=!ie4;abr=!ie5;sz=336×280;ord=794550336?”> <IMG SRC=”http://ad.doubleclick.net/ad/N3146.150136.VIRTUALSTRATEGYMAGA/B7809602.2;abr=!ie4;abr=!ie5;sz=336×280;ord=794550336?” BORDER=0 WIDTH=336 HEIGHT=280 ALT=”Advertisement”></A> </NOSCRIPT>

OMAHA, Neb., March 19, 2014 (GLOBE NEWSWIRE) — ReferenceUSA, an online reference and research database from Infogroup now has the ability to update its database on a daily basis, offering a higher level of accuracy than ever before. ReferenceUSA uses the most comprehensive verification process – data is compiled from thousands of sources by a dedicated team of over 400 people, including over 250 telephone researchers, located at the Papillion, Nebraska data center.

“The fact that our data is now updated on a daily basis further exemplifies our commitment to data quality. We are the leading compiler of both business and consumer data available. That combined with our latest features to ReferenceUSA, make the product a valuable resource for public libraries, academic institutions and government agencies.” -Steve Laird, President, ReferenceUSA.

Recent enhancements to ReferenceUSA include: historical business data, data visualization and a new jobs database. Historical business data in particular gives small business owners and researchers the ability to analyze industry and geography trends dating back to 2003. The business database contains over 30 million business records and the consumer database contains over 262 million records.
For more information about ReferenceUSA, call 800.808.1113.

About Infogroup

Infogroup’s 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 25 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions.

For more information, visit: www.infogroup.com.

CONTACT: Jill Buccheri
         Marketing Manager
         402.836.3316

Infogroup logo

(C) Copyright 2014 GlobeNewswire, Inc. All rights reserved.

Read more at http://www.virtual-strategy.com/2014/03/19/referenceusas-database-now-updated-daily#zIUGdOX3PWdH6DMG.99

ReferenceUSA to Showcase the All-New Personalization and the Historical Business Database at ALA Conference

OMAHA, Neb. – June 25, 2014ReferenceUSA, an online reference and research database from Infogroup, announced today that it will exhibit at the American Library Association’s (ALA) Annual Conference, held in Las Vegas, Nevada  June 27 to July 1. This will be the 18th year ReferenceUSA will exhibit at the show, which is expected to have 15,000 attendees and over 5,000 exhibitors.

 

During the show, ReferenceUSA will showcase its two latest offerings: the Historical Business Database and a new personalization service. The only database of its kind, the Historical Business Database contains more than 150 million records dating back to 2003. Library patrons can use this data for market research, economic development and much more. The new personalization feature allows patrons to create unique profiles, save searches and develop custom marketing campaigns.

 

ReferenceUSA also sponsors three popular events at the conference. The highly anticipated Gala Author Tea gives attendees a chance to hear bestselling authors discuss their writing life and forthcoming books. The Movers and Shakers Reception is an annual event that recognizes leaders in the library community, and the BRASS reception is an event held for all Business Reference and Services Section members within the library community.

 

“We always look forward to exhibiting at the ALA conference,” said Steve Laird, president, ReferenceUSA. “It gives us a chance to reconnect with our customers and get firsthand feedback about our product. The fact that we sponsor three events also gives us a chance to give back to the library community and have some fun!”. Laird, who sits on the United for Libraries Board and has been a champion level member of ALA for over ten years, will be the Master of Ceremonies for the Gala Author Tea.

 

ReferenceUSA currently has information on more than 24 million businesses and 235 million consumers. Library patrons can use the database to research companies, create business plans, write research papers and find customers for their businesses. ReferenceUSA will be in booth 1429.

__________________________________________________________

ReferenceUSA sponsors Gala Authors Tea

JeanKwokJean Kwok immigrated from Hong Kong to Brooklyn when she was 5 and worked in a Chinatown clothing factory for much of her childhood. In between her MFA in fiction at Columbia and undergraduate studies at Harvard, she worked for three years as a professional ballroom dancer for Fred Astaire Studios in New York City. Her debut novel Girl in Translation was a New York Times bestseller and has been assigned in universities, colleges and high schools across the world.

 

Mambo in Chinatown, Riverhead/Penguin
June 2014; $27.95; 978-1-59463-200-6

 

Don’t miss Jean at the United for Libraries Gala Authors Tea sponsored by ReferenceUSA. Other authors include Heather Gudenkauf, Laurie R  King, Emily St. John Mandel, and James Rollins, who will discuss their writing lives and forthcoming books. 
 
___________________________________________________________________________________________

ReferenceUSA sponsors Gala Authors Tea

 

LaurieRKingLaurie R. King is the Edgar Award–winning author of the Kate Martinelli novels and the acclaimed Mary Russell-Sherlock Holmes mysteries, as well as a few stand-alone novels. The Beekeeper’s Apprentice, the first in her Mary Russell series, was nominated for an Agatha Award and was named one of the Century’s Best 100 Mysteries by the Independent Mystery Booksellers Association. She lives in northern California.

 

 

 

 

The Beekeeper’s Apprentice, Picador/Macmillan
May 2014; $25; 978-1-25005-011-3

 

Don’t miss Laurie at the United for Libraries Gala Authors Tea sponsored by ReferenceUSA. Other authors include Heather Gudenkauf, Jean Kwok, Emily St. John Mandel, and James Rollins, who will discuss their writing lives and forthcoming books.

 

Enjoy tea, finger sandwiches, and a variety of sweet treats.

A book signing will follow, more information:

UNITED FOR LIBRARIES GALA AUTHORS TEA

 

 

 

 

 

_____________________________________________________________________

HeatherFGudenkauf

Heather Gudenkauf’s first novel, The Weight of Silence, debuted # 4 on the New York Times bestsellers list and remained on the list for 22 weeks and has been published in 20 countries. Her second novel, These Things Hidden, cemented Gudenkauf as a New York Times and USA Today bestselling author and was described in a Publisher’s Weekly starred review as “Scintillating…A tale so chillingly real it could have come from the latest headlines.” Gudenkauf has more than two million copies of her books in print.  She lives in Iowa with her family.

 

Little Mercies, Harlequin, MIRA
July 2014; $15.95; 978-0-77831-633-6

 

Don’t miss Heather at the United for Libraries Gala Authors Tea sponsored by ReferenceUSA. Other authors include Laurie R. King, Jean Kwok, Emily St. John Mandel, and James Rollins, who will discuss their writing lives and forthcoming books.

Enjoy tea, finger sandwiches, and a variety of sweet treats.

A book signing will follow, more information:

UNITED FOR LIBRARIES GALA AUTHORS TEA

________________________________________________________________

ReferenceUSA sponsors Gala Authors Tea

MonDay, 30 JUNE                2-4 pM
Las Vegas Hotel               Pavilion 02 & 03
Advance tickets: $55

$49 United for Libraries division members

onsite tickets (if available): $60

 

Don’t miss this traditional event. Bestselling authors Heather Gudenkauf, Laurie R. King, Jean Kwok, Emily St. John Mandel, and James Rollins will discuss their writing lives and forthcoming books. Enjoy tea, finger sandwiches, and a variety of sweet treats.

A booksigning will follow.

more information:

UNITED FOR LIBRARIES GALA AUTHORS TEA

 

_________________________________________________________________

Pima County (AZ) Public Library

‘Surfin’ ReferenceUSA’

Watch this promotional video from the Pima County (AZ) Public Library

 

Slide1

 

 

 

 

 

__________________________________________________________________

Nancy in Nevada

Nancy in lasvegas

 

 

 

 

 

our own Nancy Spidle at the

Las Vegas Clark County Business Expo

___________________________________________

 

_______________________

StantonIA

 

 

 

Human chain of 400+ passes books from old library to new

By Andrew J. Nelson / World-Herald staff writer

STANTON, Iowa — More than 400 people lined the streets here Tuesday, forming a human chain passing books from the old library to the new one.

The chain started downtown, at the former bank that has served as this town’s library for decades. The line extended up Broad Avenue past downtown businesses and white frame houses to Elliott Street and ended at the Viking Center, a newly-built community building.

Sally Stoakes, 35, of Stanton, her husband, Dan, and their four children were in the chain, passing books.

“We moved back here (from Omaha) for the small-town environment, and this is a classic small-town thing to do … It teaches volunteerism to the kids. It teaches a sense of belonging,” she said.

The line of people linked the two libraries for about an hour and a half, moving about 3,000 books.

About 3,000 of the library’s books had already been moved, most of those were too big or too delicate for the human chain. About 2,000 books remain to be moved.

The new library in the Viking Center is expected to open later this week.

Stanton, with a population of 690, is about 60 miles southeast of Omaha in Montgomery County.

______________________________________________________________________

Who Needs Business School?

The Hidden Start up Resources At Your Local Library

MAYBE YOU HAVEN'T STEPPED FOOT IN A LIBRARY SINCE HIGH SCHOOL, 
BUT THE INTERNET DOESN'T HAVE ALL THE ANSWERS. 
NEW SURVEY DATA SHOWS THAT LIBRARIES ARE GOOD FOR 
ENTREPRENEURS. 
HERE'S WHAT YOU'VE BEEN MISSING.

by Samantha Cole
Even with a world of information in our pockets, studies show that 
libraries are an indispensable resource for communities--especially for 
people looking to start a business.
According to an article by the Freelancers Union, which draws on survey 
data from South Carolina public libraries, those mainstay 
institutions are more than moody backdrops in adventure films. Libraries 
are great for entrepreneurs and economic growth. Here's why you should 
dust off that library card for startup success:

THEY GIVE A TEMPLATE FOR GOOD PRACTICES

 

You don’t have to start from scratch: Sample business plans,examples of 
employee policies, and community databases with information on 
demographics are just some of the resources available for free at 
libraries. Researching the regional and national trends gets a lot 
easier when the library has your footwork done for you.

THEY STIMULATE NEW BUSINESS GROWTH

 

Of those surveyed, 38% believed libraries help attract new businesses to 
the community, and even more agreed that they attract patronage to keep 
those businesses alive. 
Of those surveyed, 38% believed libraries help attract new businesses to 
the community, and even more agreed that they attract patronage to keep 
those businesses alive.

THEY SERVE AS COMMUNITY HUBS OF ACTIVITY

 

When you’re still arguing over what the company should be named,a 
physical workplace may be a bridge to cross when you come to it. Many 
public libraries offer meeting rooms and workspaces--giving startup 
teams a place to gather other than their nearest coffee shop. Repaying 
them with word-of-mouth support is always appreciated--and a generous 
donation when that conference room helps birth a billion dollar idea.

THEY HELP CLOSE THE ENTREPRENEURIAL GAP

 

In 2010, the Free Library of Philadelphia estimated that their services 
valued nearly $4 million, from workforce programs to computer usage. 
Forty-one percent of library patrons who use it for their business said 
that not having a local library would negatively impact their company; 
33% said it would have a “major negative impact on their business.”
Arguably the most valuable aspect of libraries are their role in 
leveling the playing field. Public libraries offer a world of Internet 
resources for lower income adults, older individuals, and the unemployed
--portions of the population that would otherwise miss out on 
opportunities Silicon Valley trust-funders take for granted. Small and 
rural libraries make up 80% of libraries in the system, where the 
economy recovers slowly. There’s also the Digital Public Library, and 
most local libraries offer e-books--not to be outpaced by technology.

SAMANTHA COLE

Editorial intern for Fast Company Leadership. Find her on the Internet: @samleecole.

______________________________________________________________________

Architecture Days Scavenger Hunt: The Librarian Way

I love the Architecture Days Scavenger Hunt. And I am terrible at it.If you’re not familiar, Architecture Days takes place every April. If you’ve got any interest in architecture or local history, there are a lot of things to look forward to. You can see the whole list on the Architecture Days page I linked above (and I’ll give a special plug to the movie we’re showing here at C-SPL).I always get particularly excited about the scavenger hunt. Dubuque Main Street publishes a set of close-up photos of local buildings and all you have to do is identify them. Simple, right? I grew up here. I’ve been around these building all my life. They even provide a map showing the area from which they selected buildings. But every year I pull up the sheet of photos and realize that I don’t recognize any of them. Apparently, I don’t really pay attention to the buildings around me.Luckily, I’m a librarian. I may not know the answers on this scavenger hunt, but I know how to find them!
(A small interjection: I realize I could just drive/bike/walk around looking for the buildings in the pictures. This seemed like more fun to me. That’s why I’m a librarian.)The theme of Architecture Days this year is Sacred Spaces. Looking at the photos, it seems that all the buildings are churches. So a good first step would be a list of all the churches in the given area. Simple!

The library subscribes to a database called ReferenceUSA. It’s basically the fanciest phone book you’ve ever seen. You can get to it off of our website. Anyone can use it inside the library, and Dubuque residents can use it from home. To start looking for churches in ReferenceUSA, I want to look under U.S. Businesses. I’m trying to do something a little more complicated than just looking for a business by name, so I’ll click Custom Search.

A custom search lets me build a search combining several different factors. In this case, I want to look for a specific business type in a specific area. For the type of business, I’ll use Keyword SIC/NAICS. SIC and NAICS codes are business classifications defined by the government. We don’t have to worry about the specifics, I’m just going to find the code for churches (866107 — memorize it and impress people at dinner parties!).


Next I need to narrow things down geographically. I’ve got a lot of options for  a geographic search. It would be simple to just set the city to Dubuque, but that’s not quite specific enough. Did you notice the box on the left side of the screen that gives a number for Record Count? As I add new facets to my search, that number changes to show how many businesses match my search. It shows 68 churches in the city of Dubuque, which is a lot more than I want to look at. Besides, if I just searched by city I wouldn’t get to use my favorite part of ReferenceUSA:

Map Based Search! In the map interface, I can just draw a shape on the map and search inside it. We’ve got a few options here. We could select a point and search within a given radius from it. We could map out a driving route and search the businesses along those roads. But for this we want to draw a custom shape. I tried not to get too carried away trying to mark exactly the boundaries from Dubuque Main Street’s map. When I was done, ReferenceUSA told me there were 19 churches in the area I selected and gave me a list of their names and addresses.

With a short list and all their addresses, I could certainly go look at all these buildings in person. But the Internet and I have come so far already, why give up on a good thing? Besides, it looks like it might rain. So how can I see all these churches without going outside?

Have you played with Google Street View? Google takes hundreds of photos, up and down all the streets in a town, and then stitches them together into virtual streets. You can essentially walk around town looking at buildings from several angles. Perfect!

I could go to Google Maps and search for each item on my list in order to Street View them, but I’ve got an idea save myself from jumping back and forth from list to map. I can download my list from ReferenceUSA as either a text file or an Excel spreadsheet. Once I’ve downloaded the spreadsheet and deleted everything but the addresses, I can paste them to BatchGeo.com.  BatchGeo takes lists of addresses and makes custom Google maps, with all the addresses marked with pins.

On my custom map, I can drag the little orange peg-man to each pin to have a look at the building and compare it to the scavenger hunt photos.

First up, I’ll have a look at the pin way at the south of the group, St. Raphael’s Cathedral. Some of those windows look awfully familiar . . . .

Architecture Days runs April 7-12. Scavenger hunt entries are due to the Dubuque Main Street office at 1069 Main Street by 5 p.m. on Wednesday, April 16.

Good hunting!

Gala Author Tea

sponsored by ReferenceUSA

 

Mon., June 30
2-4 p.m.
Advance tickets cost $55

$49 United for Libraries personal members

on-site tickets cost $60 (if available)
Bestselling writers

Laurie R. King

Jean Kwok

James Rollins

Heather Gudenkauf


South by Southwest Interactive rocked my world

District Dispatch

The Official ALA Washington Office Blog

Image via Paul Vinelli

ALA OITP’s new Policy Revolution! initiative recently led me to the 
South by Southwest (SXSW) 2014 Interactive conference, along with an 
invitation to speak and opportunity to staff a busy SXSW library booth.
 
The Policy Revolution! project expands and deepens ALA and library 
engagement with influential audiences to advance our work for the public
 good. So I felt vindicated that, when I returned to DC, I was entirely 
convinced SXSW is a key place for ALA and libraries to be outspoken and 
visible

Library and Entrepreneurial Partnerships
From keynote Edward Snowden to panelists who received less press 
coverage this year, we heard that tech start-ups need to consider 
information and technology policy issues. Even if “politics” is an ugly 
word to many, we were exhorted that tech firms had a responsibility, as 
well as self-interest, to not let others decide the future of the 
Internet, information access and security. In fact, it was a refrain at 
Innovation Policy Day: If you’re not at the table, you’re likely on the 
menu. The same is true for libraries and librarians.

Among the people at the table at SXSW were Janie Hermann from 
Princeton Public Library and Venu Moola,founder and CEO of Fleet Studio. 
They were there to “to preach the gospel of libraries supporting 
start-ups.” Moola approached the library after his call to create a Tech 
Meet-up in Central New Jersey exceeded his expectations—and space at 
neighborhood coffee shops and bars. Over two years, the library has 
hosted 23 meet-ups and 12 special events, including connecting NJ 
entrepreneurs with the West Coast LeanStartup Conference via livestream. 
The meet-up now has more than 2,000 members, and is the second largest 
in the state. Princeton Public Library also is beginning to explore 
small-group co-working. Other librarians in the audience mentioned 
partnerships with SCORE, business consultants on staff at Pioneer 
Library System in Oklahoma, and available digital resources like 
ReferenceUSA.

One of the best things: it was the entrepreneurs in the room who said 
that libraries’ most important asset is our librarians. Wow! I wasn’t 
the only one who left the room a convert. An Austin entrepreneur and 
public library manager connected in the room and made plans for next 
steps. These are the kinds of advocates we need by our sides to 
amplify the value of libraries in our communities; and the kinds of 
partnerships we will foster as part of our Policy Revolution! 
We’d love to hear from other libraries working to connect with and 
support new business start-ups. Email us your story!

ReferenceUSA’s Database Now Updated Daily

Cutting-edge update process the first of its kind for reference database

OMAHA, Neb. – March 19, 2014 – ReferenceUSA, an online reference and 
research database from Infogroup now has the ability to update its 
database on a daily basis, offering a higher level of accuracy than ever 
before. ReferenceUSA uses the most comprehensive verification process – 
data is compiled from thousands of sources by a dedicated team of over 
400 people,including over 250 telephone researchers, located at the 
Papillion, Nebraska data center.

“The fact that our data is now updated on a daily basis further 
exemplifies our commitment to data quality. We are the leading compiler 
of both business and consumer data available. That combined with our 
latest features to ReferenceUSA, make the product a valuable resource 
for public libraries, academic institutions and government agencies.” 
-Steve Laird, President,ReferenceUSA.

Recent enhancements to ReferenceUSA include: historical business data, 
data visualization and a new jobs database. Historical business data in 
particular gives small business owners and researchers the ability to 
analyze industry and geography trends dating back to 2003. 
The business database contains over 30 million business records and the 
consumer database contains over 262 million records.

For more information about ReferenceUSA, call 800.808.1113.

About Infogroup

Infogroup’s 1,900 employees enable clients – from local businesses to 
the Fortune 100 – to increase sales and customer loyalty by leveraging 
our proprietary Data Axle™ of contextually relevant real-time 
information on more than 235 million individuals and 25 million 
businesses to deliver the complete spectrum of value added data and 
innovative targeted marketing solutions.

For more information, visit: www.infogroup.com.

__________________________________________________________

Brand Spanking NEW!

We’ve just updated the popular tri-fold brochure – SELF SERVE PAGE

You can download the editabale copy and easily insert your library’s logo, website and the steps your patrons follow to connect to ReferenceUSA.

Library Trifold Brochure- SAMPLE

brochure front 032014brocure back 032014

______________________________________________________________________

HISTORICAL US BUSINESSES

Keeping up with what's new is tough enough, right?  Here at ReferenceUSA
 what's old is new!  Earlier this year we released our latest 
game-chager, Historical US Businesses data.  This gives anyone looking 
for perspective on their local business climate or the historical 
information about a specific business a unique advantage.  Users can 
create searches around businesses, locations or industries and access a 
decade's worth of essential data.  Data can be displayed and analyzed 
using various charting and mapping tools.  And as you can imagine, 
with all of ReferenceUSA's offerings, we are just scratching the surface 
- the deeper you dig, the more you discover!

Link to the TUTORIAL page for a few examples on applying the data.

The latest edition is here:  America's Fittest Cities?

Be sure and check with your local rep for a live! demo

_____________________________________________________________________

Spring Webcast Schedule

ApriL, May, June 2014

The Spring Schedule 'Data Springs Eternal' is ready for you!
Follow the link to download and register for programs scheduled
for April, May, June

individual class links coming soon!  

Find the individual program descriptions here!

Data Springs Eternal

__________________________________________________________________

Stop Googling Around

Palm Beach County Library System

February 21, 2014

I began my New Year’s resolution to “quit Google” soon after the 
New Year’s holiday. Faithfully sitting at the Info Desk waiting for the 
next patron to approach or call on the phone. I knew in the back of my 
mind that I was committed to using our robust and highly accurate 
databases in 2014 – instead of Google. The lazy urge to simply type 
google.com was at least going to end while on the clock. But old habits 
linger, and sure enough I found myself headed there almost immediately. 
Without even really thinking about it! Now every good public librarian 
uses their library catalog more than any other resource, but what are 
the other tools that they are using on a daily basis? How accurate are 
these sources? Since most patrons will not return to complain if you 
give them inaccurate information, your conscience is your biggest 
motivator as a reference librarian for dispensing accurate information. 
This was partly my motivation for quitting Google.

I can hear the patron now, even as I type this article. The deep 
breathing through the phone, the anticipation for the answer he needs 
now; as in five minutes ago, as in – why are you not responding yet?! 
And I feel the pull – the urge to use the old standby. To just Google it
already! No need for those old school databases they taught you about 
in library school. The ones you swore you were going to use and master 
forever. The curmudgeonly caller has asked for a toll free number to an 
obscure company in North Carolina that manufactures carpet for RV 
trailers. I have already tried YP.com and struck out, knowing that 
getting to Reference USA will take several more clicks to be accessed 
through the library website. Yet, I held strong and eventually found the
 number through Reference USA instead of Google.

The addiction to Google is similar to what Kramer (on Seinfeld) had with
his Kenny Roger’s chicken. He knows that neon sign blinking and buzzing
keeps him up at night. Yet that chicken is too much for him and Newman 
to resist. All they have to do is walk right across the street and they 
will have almost instant satisfaction. Just like we know that Google is 
so quick and convenient, and right there at our fingertips.

Yet are they not storing our search data, and possibly selling it? They 
even assist the government by sometimes handing over user information. 
However, I quit Google for less philosophical reasons. I wanted – and 
needed – a New Year’s challenge. I certainly at times feel guilty for 
trying to hook the patrons on our electronic databases, when I know I am
not using them enough myself. On January 1, 2014, I quit Google, and 
began a new love affair with my library’s databases.

To date I have found that my Google-less resolution has made me a better
librarian by increasing my knowledge of our library’s databases. I have
also been able to locate several new sources for information that are 
much more accurate. Along with that, I am now more invested in helping 
our patrons become familiar with the library website. Starting soon, I 
will be teaching library website training. My aim is to continue 
assisting patrons to be more self-sufficient while increasing traffic to
our site.

The databases I have found most useful so far are 
Reference USA, Gale Virtual Reference Library, NoveList Plus, and 
InfoTrac. It is still early in the year, but I am motivated to continue 
challenging myself as a public service librarian by strengthening old 
skills and learning new ones.

________________________________________________________________________

Gala Author Tea sponsored by ReferenceUSA

Gabrielle Zevin

Gabrielle Zevin has published six adult and young adult novels, including Elsewhere, an Gabrielle ZevinAmerican Library Association Notable Children’s Book, which has been translated in more than 20 languages. She is the screenwriter of Conversations with Other Women (starring Helena Bonham Carter and Aaron Eckhart), for which she received an Independent Spirit Award nomination. She has also written for the New York Times Book Review and NPR’s All Things Considered. She lives in Los Angeles.

The Storied Life of A.J. Fikry, Algonquin/Workman
April 2014; $24.95; 978-1-61-620321-4

Bestselling authors Lisa Scottoline, Sue Monk Kidd, Laura Lippman, Alice Greenway, and Gabrielle Zevin will discuss their writing life and forthcoming books. A light offering of tea, finger sandwiches, and a variety of sweet treats will be served. A book signing will follow, with most books given away free and others available for purchase at a generous discount. United for Libraries will recognize the winners of the 2013 National Friends of Libraries Week Awards during this event.

This event is sponsored by ReferenceUSA

Mon., Jan. 27, 2014
2-4 p.m. (doors open at 1:50 p.m.)
Philadelphia Marriott Downtown, Liberty A-C
Advance tickets: $55,

$49 United for Libraries division members;

onsite tickets: $60.

_____________________________________________________________________

Did you know …..

… that you can Cite ReferenceUSA as a source?

See details here  Cite ReferenceUSA as a Source

______________________________________________________________________

Gala Author Tea sponsored by ReferenceUSA

Alice Greenway

Alice Greenway

Alice Greenway divides her time between the United States and Britain. Her first novel, White Ghost Girls, set in Hong Kong in the 1960s, won the Los Angeles Times Award for First Fiction and was on the Orange Prize longlist. She currently lives in Scotland.

The Birdskinner, Atlantic Monthly Press/Perseus
Jan. 2014; $25; 978-0-80-212104-2

Bestselling authors Lisa Scottoline, Sue Monk Kidd, Laura Lippman,                        Alice Greenway, and Gabrielle Zevin will discuss their writing life and forthcoming books. A light offering of tea, finger sandwiches, and a variety of sweet treats will be served. A book signing will follow, with most books given away free and others available for purchase at a generous discount. United for Libraries will recognize the winners of the 2013 National Friends of Libraries Week Awards during this event.

This event is sponsored by ReferenceUSA

Mon., Jan. 27, 2014
2-4 p.m. (doors open at 1:50 p.m.)
Philadelphia Marriott Downtown, Liberty A-C
Advance tickets: $55,

$49 United for Libraries division members;

onsite tickets: $60.

______________________________________________________________________

Gala Author Tea sponsored by ReferenceUSA

Cristina Henriquez

Cristina Henriquez is the author of the story collection Come Together, Fall Apart, whichCristina Henriquez was a New York Times Editors’ Choice selection, and the novel The World in Half. Her work has appeared in The New Yorker, The Atlantic, Glimmer Train, Ploughshares, and The Oxford American, as well as in various anthologies.

The Book of Unknown Americans, Knopf/Random House
June 2014; $24.95; 978-0-38-535084-6

Bestselling authors Lisa Scottoline, Sue Monk Kidd, Laura Lippman, and Cristina Henriquez, Alice Greenway, and Gabrielle Zevin will discuss their writing life and forthcoming books. A light offering of tea, finger sandwiches, and a variety of sweet treats will be served. A book signing will follow, with most books given away free and others available for purchase at a generous discount. United for Libraries will recognize the winners of the 2013 National Friends of Libraries Week Awards during this event.

This event is sponsored by ReferenceUSA

Mon., Jan. 27, 2014
2-4 p.m. (doors open at 1:50 p.m.)
Philadelphia Marriott Downtown, Liberty A-C
Advance tickets: $55,

$49 United for Libraries division members;

onsite tickets: $60.

__________________________________________________________________________

Gala Author Tea sponsored by ReferenceUSA

Laura Lippman

Laura Lipppman is the author of six New York Times bestselling novels in an oeuvre Laura Lippmanthat includes the award-winning Tess Monaghan series, a collection of critically acclaimed stand-alone novels, and an anthology of award-winning short stories.

After I’m Gone, William Morrow/HarperCollins
Feb. 2014; $26.99; 978-0-06-208339-5

Bestselling authors Lisa Scottoline, Sue Monk Kidd, Laura Lippman, and Cristina Henriquez, Alice Greenway, and Gabrielle Zevin will discuss their writing life and forthcoming books. A light offering of tea, finger sandwiches, and a variety of sweet treats will be served. A book signing will follow, with most books given away free and others available for purchase at a generous discount. United for Libraries will recognize the winners of the 2013 National Friends of Libraries Week Awards during this event.

This event is sponsored by ReferenceUSA

Mon., Jan. 27, 2014
2-4 p.m. (doors open at 1:50 p.m.)
Philadelphia Marriott Downtown, Liberty A-C
Advance tickets: $55,

$49 United for Libraries division members;

onsite tickets: $60.

________________________________________________________________________

Gala Author Tea sponsored by ReferenceUSA

Sue Monk Kidd is the award-winning and bestselling author of the novels

The Secret Sue Monk KiddLife of Bees and The Mermaid Chair. She is also the author of several acclaimed memoirs, including the New York Times bestseller Traveling with Pomegranates, written with her daughter Ann Kidd Taylor. She lives in Florida.

The Invention of Wings, Viking/Penguin
Jan. 2014; $27.95; 978-0-67-002478-0

Bestselling authors Lisa Scottoline, Sue Monk Kidd, Laura Lippman, and Cristina Henriquez, Alice Greenway, and Gabrielle Zevin will discuss their writing life and forthcoming books. A light offering of tea, finger sandwiches, and a variety of sweet treats will be served. A book signing will follow, with most books given away free and others available for purchase at a generous discount.

United for Libraries will recognize the winners of the 2013 National Friends of Libraries Week Awards during this event.This event is sponsored by ReferenceUSA.

Mon., Jan. 27, 2014
2-4 p.m. (doors open at 1:50 p.m.)
Philadelphia Marriott Downtown, Liberty A-C
Advance tickets: $55,

$49 United for Libraries division members;

onsite tickets: $60.

__________________________________________________________________________________

Gala Author Tea sponsored by ReferenceUSA

Lisa ScottolineLisa Scottoline is the New York Times bestselling author and Edgar award-winning author of 21 novels. She also writes a weekly column with her daughter Francesca Serritella for the Philadelphia Inquirer titled “Chick Wit.” There are more than 30 million copies of her books in print, a published in over 35 countries. She lives in the Philadelphia area with an array of disobedient pets.

Bestselling authors Lisa Scottoline, Sue Monk Kidd, Laura Lippman, and Cristina Henriquez, Alice Greenway, and Gabrielle Zevin will discuss their writing life and forthcoming books. A light offering of tea, finger sandwiches, and a variety of sweet treats will be served. A book signing will follow, with most books given away free and others available for purchase at a generous discount. United for Libraries will recognize the winners of the 2013 National Friends of Libraries Week Awards during this event.This event is sponsored by ReferenceUSA.

Mon., Jan. 27, 2014
2-4 p.m. (doors open at 1:50 p.m.)
Philadelphia Marriott Downtown, Liberty A-C
Advance tickets: $55,

$49 United for Libraries division members;

onsite tickets: $60.

____________________________________________________________________________

Greenway and Zevin added to Gala Author Tea, sponsored by ReferenceUSA

PHILADELPHIA — Alice Greenway and Gabrielle Zevin have been added to the line-up for  United for Libraries’ Gala Author Tea, sponsored by ReferenceUSA, at 2 p.m. on Monday, Jan. 27 at the ALA Midwinter Meeting in Philadelphia.

Greenway and Zevin will join Lisa Scottoline, Sue Monk Kidd, Laura Lippman and Cristina Henriquez in discussing their writing lives and forthcoming books.

Alice Greenway divides her time between the United States and Britain. Her first novel, “White Ghost Girls,” set in Hong Kong in the 1960s, won the Los Angeles Times Award for First Fiction and was on the Orange Prize longlist. She currently lives in Scotland.

Gabrielle Zevin has published six adult and young adult novels, including “Elsewhere,” an American Library Association Notable Children’s Book, which has been translated in more than 20 languages. She is the screenwriter of “Conversations with Other Women” (starring Helena Bonham Carter and Aaron Eckhart), for which she received an Independent Spirit Award nomination. She has also written for the New York Times Book Review and NPR’s All Things Considered. She lives in Los Angeles.

The Gala Author Tea, sponsored by ReferenceUSA, will feature a light offering of tea, finger sandwiches and a variety of sweet treats. A book signing will follow, with most books given away free and others available for purchase at a generous discount. United for Libraries will recognize the winners of the 2013 National Friends of Libraries Week Awards during this event.(For more information, visit www.ala.org/united/grants_awards/friends/friendsweek.)

Advance tickets to the Gala Author Tea cost $55, $49 for United for Libraries division members. Onsite tickets cost $60, if available. Advance purchase is recommended. Event code: UFL1.

For more information on purchasing tickets and other United for Libraries events and meetings at the ALA Midwinter Meeting, or attending United for Libraries nonticketed programs, visit www.ala.org/united/events_conferences/midwinter. For information about registering for Midwinter, visit www.alamidwinter.org.

____________________________________________________________________________________

Nancy in Nevada

Nancy in Douglas County Public Library in Minden NevadaNancy Spidles shares her knowledge and insight in how local business owners and entrepreneurs of the Carson Valley Chamber of Commerce at the Douglas County Public Library in Minden, Nevada.

_____________________________________________________________________________

Slide1Corey in Santa Clarita (CA)

Corey Rosenbaum entertains and informs local business owners and entrepreneurs at the Santa Clarita Public Library.

You can arrange to have a someone from ReferenceUSA speak at your library by contacting us at 800 808 1113.

_____________________________________________________________________

Bookmarks!  Yes, Bookmarks!

Recognizing how popular ReferenceUSA Bookmarks are with your patrons, we’ve created a more efficient process for you to print and distribute these items.  You can still download the single (one per page) image or you can use the Do It Yourself file linked below and capture four bookmarks per page – they are still double-side with a few suggestions on common uses of ReferenceUSA on one side and a few ‘sample’ searches to test your skills on the other.

Download the DIY library bookmarks

See additional materials that you can print and share with patrons  Library Resources

________________________________________________________________________________

We love Data Visualization!

see: ReferenceUSA DataViz

we found another cool example of ‘visualizing’ data at Business Insider…enjoy!

This Map Shows The Most Famous Book Set In Every State

Local literature can be a surprising source of home state pride, no matter where you’re from.

Whether you come from Florida, New York, Texas, or any other state, reading a book set there can make you feel a warm nostalgia for that beloved place.

We rounded up the most famous book set in every state in America.

Did we get your state right?

Click here to see a full, annotated version of the above map.

Most Famous Books Set In Every State_LargerRead more: http://www.businessinsider.com/most-famous-book-set-in-every-state-map-2013-10#ixzz2hzf5t3x3

__________________________________________________________________________________________

ReferenceUSA Provides Competitive Edge to Job Seekers

with New Search Module

Library Patrons Gain Deeper Insights and Career Support with a Few Key Strokes
OMAHA, NE – October 10, 2013 – ReferenceUSA, an online reference and 
research database from Infogroup announced the release of its newest 
module today: U.S. Jobs and Internships. ReferenceUSA has partnered with 
Indeed.com to bring the latest job postings, combined with Infogroup’s 
high value data on businesses, to subscribing libraries. This robust 
offering enables library patrons to search, apply and prepare for their 
next career move faster with deeper information and key career insights.

Deeper Information: With this new module, libraries now have the ability 
to provide patrons with an easy to use job search tool that matches the 
job opportunity against information on 24 million U.S. business listings 
from Infogroup to provide complete search results. Patrons can search 
for jobs by job type, keyword, geography and even salary estimators. Not 
only can patrons find the opportunity they are looking for, they are now 
able to see the details about the company including the latest news, key 
executives, sales growth, competitors and parent and subsidiaries. This 
seamless integration enables patrons to get the background information 
they need to truly vet the opportunity for themselves and prepare for 
interviews all in one place.

Career Insights: ReferenceUSA has also incorporated career support 
features into the module, with reference materials that provide a 
variety of insights, including: interview advice, resume writing tech-
niques, general job searching suggestions, aptitude testing, and 
continuing education testing tips. It also delivers FREE career support 
webinars and online tutorials that give more in-depth information to f
urther assist job seekers.

“Research shows that libraries are becoming the job search hub in many 
communities,” said Amit Khanna, president, Small and Medium Business, 
Infogroup. “Residents without internet access or job searching skills 
are able to visit their local library and receive the assistance they 
need to find a job. We wanted to provide a robust offering that would 
not only improve the job search experience, but would give job seekers a 
competitive edge.”

To learn how to get the new U.S. Jobs and Internships Module into your 
library, call ReferenceUSA at 800.808.1113.

_____________________________________________________________________________________________________

BANG!  BOFF! POW!  National Comic Book Day!

Not to long a go, we put together a video on how to use the 
Consumer & Lifestyle data in ReferenceUSA to help plan for and market a 
Comic Book Convention.  With today being National Comic Book Day we 
thought it only fitting to revisit this and share .... 

 by the numbers ... the SIC code for Comic Books is 5942-05 and there 
are more than 4,000 listings in our US Business module - of the 400 + 
Comic book stores that have opened in the last two years 
(US New Business) 13 are in San Diego.

Watch the Video

FirstFrame

___________________________________________________________________

the Association of Small & Rural Libraries is coming to Omaha

ARSL

Are you going to be in Omaha for the ARSL Annual Conference?

If so, we want to extend an invitation to you to visit our facilities.  See for yourself ho we compile, update and deliver the quality Business and Consumer data that libraries big and SMALL have come to rely on.

Call us at 800 808 1113 for more details.

_____________________________________________________________________

New Video!

Build and Download a Custom List

In this short video, we will show you how to build and download a 
custom list in.While this example uses the US Business module, 
the same process is applicable in all of the data modules.
We'll start by logging into ReferenceUSA and selecting the US Business 
module and the Custom Search tab.  

Your first decision will be which tiers of records to include: Verified 
Records (records that have been phone verified and quality checked) 
and/or Unverified Records (not yet fully verified).  Then using the 
Search Selects from the list on the left side of the page, you will 
create a search based on your specific requirements.

After viewing results, the next step is to Download the information.  
Here to you can further customize your work, selecting which data 
elements to include/remove as well as determining how the data orders on 
your spreadsheet.

Click the Image Below to View

Slide1

 View the complete list of videos

____________________________________________________________________

Library database training for businesses

An expert of the database, called ReferenceUSA, will be leading the session

Slide1

GRAND JUNCTION, Colo. -
Mesa County Libraries is hosting 
a special training session for 
business professionals and 
students interested in learning 
about a nationwide library 
database.
An expert of the database, called ReferenceUSA, will be leading the session.

This resource could be helpful for people starting up a business or students 
working on a business report.

The database can also be used for creating marketing plans and learning about 
competing businesses.

People can search by zip codes and find specific businesses in that area.

The reports will show information like how many employees a company has and 
how long they have been in business.

Public Information Manager for Mesa County Libraries, Bob Kretschman said, 
"It’s a database that is used by libraries throughout the country and 
business in a lot of community throughout the country find it very useful."

The session will held in the Central Library Community Room at the Mesa 
County Library in downtown Grand Junction.

It's free to the public, but there are a limited number of spots available.

Kretschman said that if you plan on attending, please R.S.V.P. before hand by 
calling (970) 243-4442 or registering online at mesacountylibraries.org.

____________________________________________________________________

ReferenceUSA 2013 Public Library Professionals Workshop & Conference

Earlier this summer, we hosted a gathering of library professionals from 
around the country.  This was our opportunity to show off our facilities and 
give some of our library/partners a backstage look at how we compile, process 
and deliver the Business and Consumer data that they and their patrons have 
come to rely on.
Through a series of roundtable discussions (more precisely a horseshoe shape) 
we were able to share our road map for future enhancements while at the same 
time learning from hands-on, every day users, their insightful feedback and 
creative suggestions.  
Well all was not hard work and no play.  We ate well and had plenty of 
chances to socialize, including side trips to the College World Series 
(Geaux Tigers!) and the world-renonwed Henry Doorly Zoo.  
Day One stated off with a reception at the Hotel Deco.  

These are a few pictures from that evening.

ENCORE 1

ENCORE 3

ENCORE 2

ENCORE 5

_______________________________________________________________________

from Fauquier County (VA) Public Library

Thursday, August 1, 2013

E-Resource of the Month – ReferenceUSA

ReferenceUSA, which you can access for free using your 
Fauquier County Public Library card, provides access to information on 
over 25 million businesses and more than 262 million consumers. Business 
listings include such data as company names, phone numbers, complete 
addresses, key executive names, SIC Codes, employee size, sales volume, 
geo-codes for mapping, contact details, franchise and brand information,
news, liens, judgments and bankruptcies and credit rating scores.

Residential information comes from more than 5,200 White Page telephone 
directories, with each listing as it appears in the phone book. 
Information is available 8 to 12 weeks after the phone book, and the 
residential listings are processed through U.S. and Canadian National 
change of address records monthly. U.S. residential listings also 
contain recent census information, including median household income, 
median home value, latitude/longitude, and percentage of owner-occupied 
housing. The database is continuously updated.

 Other available databases, including U.S. Businesses, 
Canadian Businesses, U.S. New Businesses, U.S. Healthcare 
(Physicians and Dentists), U.S. Standard White Pages, 
U.S. Consumers/Lifestyles, Canadian White Pages, and 
U.S. New Movers/Homeowners.

 All the available databases allow both a quick search and a custom 
search mode, with the former finding bare-bones information 
(for example, company name, executive name, city, state, and phone for 
U.S. businesses) and with custom options that allow for granularity and 
targeted list compiling.

 For example, the Custom Search in the U.S. Businesses database allows 
users to query the data by such factors as company name; brands and 
products; executive name, title, gender, or ethnicity; 
keyword/SIC/NAICS; major industry group; geographic limiters from state 
down to neighborhood; map-based search, area code; number of employees; 
sales volume; public/private company, foreign parent, home-based 
business, government office, stock exchange, ticker symbol, credit 
rating, business expenditures, web address, Fortune 1000, Yellow Page 
ad size, years in database, year established, and square footage. The 
successive selection features of the search mechanism make it extremely 
fast and simple to carry out research.

 Several databases, such as U.S. Standard White Pages and Canadian White 
Pages, are pretty straightforward, offering what you'd expect to find in 
a business information file. The U.S. Consumers/Lifestyles database is 
different, however. You can perform a quick search by typical access 
points such as name, phone, city, and state, and lifestyle categories 
ranging from apparel/fashion/beauty to charitable donor, personal 
finance/self-help, and purchase behavior. The file notes that 
“Lifestyles are scored based on level of interest from 0 to 9 in our 
database. 0 meaning no interest; 9 meaning heavy interest. Selecting 
Lifestyles from the categories below will include individuals with a 
score of 6 and higher (6 to 9).”

 While the lifestyles search goes beyond the basics of most files, a 
custom search allows you to delve into consumer characteristics such as 
estimated home value, estimated household income, age, marital status, 
children present, ethnicity, gender, language spoken, religion, 
political party, female occupation, male occupation, mortgage present, 
home owner, years in home, year home built, location type, number of 
units. grandparent present, and veteran present.

 If you've never used ReferenceUSA, or have only used it to look up 
contact information, consider taking a tour, which includes tutorials 
on how to locate detailed information on competitors and similar 
businesses by using the ReferenceUSA U.S. Business module 
(approximately three minutes in length).

 Links to ReferenceUSA can be found on the library's website 
(Articles & Databases -- Business Information; 
Business/Small Business Resources) and in the library's online catalog.

______________________________________________________________________________________

Chicago Public Library

Wicker Park / Bucktown Branch

Wicker Park_Bucktown_Chicago Public Library

____________________________________________________________________________________

ReferenceUSA @ Your Library!

One of the best ways to share ReferenceUSA with your community is to host an event at the library where your patrons will be able to hear (and learn) first hand from a representative from the company.  Your folks will see how they can incorporate database searches into the research they are doing for business, school or career.    We’ve attached a sample of how Spartanburg County(SC) Public Libraries promoted the event.

Slide1

 

The Reference Staff at the Library, together with their ReferenceUSA account rep, Luke Christiansen created the flyer using ReferenceUSA resources.  The event was posted on infodepot.org the library’s website.

 
 
They also used their Twitter account

Spartanburg Library @sptbglibraries

Reference USA is the leading provider in business and consumer research,
providing information on market… fb.me/2rBP5CabE

Which linked to their Facebook page  facebook.com/spartanburglibrariesand the result?  Sounds like they had a great turnout@RoyalProclaims@sptbglibraries Thanks for a great lunch and learn today regarding @RefUSA ! Super helpful!The next step? Get in touch with us and we can start planning an event with you!_________________________________________________________________________
July 8, 2013

Librarian Blogs: Database Review – Reference USA

Reference USA has, for years, been a source that students could turn to to find information on businesses. Sitting at the reference desk, I have seen it used for research papers (in business and economics) and job searches. But in the last few years they have added a graphical, geographical search mode.

Here is how to use the database to find the businesses within a radius of any point on the map:

CLICK Watch Matt’s Video!

One can also draw a shape on the map with your cursor and capture any businesses within that shape and Reference USA’s vast database.    This could be useful for research in sociology, health disparities, or many other fields.

Chesnutt Librarian Blogs

————————————————————————

ReferenceUSA Exhibits at American Library Association with New Innovations

Exhibit Comes on the Heels of Rave Reviews in Library Journal

Omaha, NE – June 26, 2013- ReferenceUSA, an online reference and 
research database from Infogroup, announced today that it will exhibit 
at the American Library Association’s Annual Conference (ALA), held in 
Chicago, Illinois from June 27th to July 2nd. This will be the 17th year 
ReferenceUSA will exhibit at the show, which is expected to have 15,000 
attendees and over 5,000 exhibitors.

Founded in 1876, the American Library Association’s mission is to 
provide leadership for the promotion, improvement and development of 
information, library services and the profession of librarianship. It 
provides a number of services to members, librarians and library users 
including: advocacy resources, news and events. This year’s conference, 
entitled: “Transforming Our Libraries, Ourselves,” will include a number 
of exhibitions and speakers including: Oliver Stone, Temple Grandin, 
Alice Walker and Octavia Spencer.

ReferenceUSA’s exhibit comes a few weeks after a positive review in the 
May edition of the Library Journal. In it, Cheryl LaGuardia, research 
librarian at Harvard University, evaluated the tool after using it on a 
trial basis. She stated: “ReferenceUSA’s incredibly easy, yet extremely 
sophisticated search capabilities are stunning. And the quality of the 
data is every bit as good as they describe at their data quality page 
(www.referenceusa.com/Static/DataQuality). Heartily recommended for 
public, special, and academic libraries.”

The product team will showcase ReferenceUSA’s newest database 
innovations including: data visualization, mapping and job searching 
modules. The tool currently has information on over 24 million 
businesses and 235 million consumers. Library patrons can use the 
database to research companies, create business plans, write research 
papers and find customers for new businesses. Attendees at the 
ReferenceUSA exhibition, Booth 519, will also be able to vote for the 
next ReferenceUSA data enhancement.

In addition to exhibiting, ReferenceUSA sponsors a few key events at the 
conference: The “Gala Author Tea” and the “Movers and Shakers” 
reception. The highly anticipated “Gala Author Tea,” brings together 
bestselling authors to discuss their writing life and forthcoming books. 
Tickets to the event can be purchased during the conference. 
The “Movers and Shakers Reception,” is an annual event that recognizes 
leaders in the library community.

“We are proud to support the American Library Association,” said Steve 
Laird, president, ReferenceUSA. “As a member of the United for Libraries 
board, I know first-hand how important Libraries are to learning, 
research and history as a whole. ReferenceUSA is committed to working 
with libraries in their efforts to drive innovation, learning, literacy 
and community engagement through our industry leading data and 
solutions.”

About Infogroup
Infogroup’s 1,900 employees enable clients – from local businesses to 
the Fortune 100 – to increase sales and customer loyalty by leveraging 
our proprietary Data Axle™ of contextually relevant real-time 
information on more than 235 million individuals and 24 million 
businesses to deliver the complete spectrum of value added data and 
innovative targeted marketing solutions.

For more information, visit: www.infogroup.com.

ReferenceUSA Exhibits at American Library Association with New Innovations

______________________________________________________________________________________

DATA VISUALIZATION

Every Library in America, Mapped

Click on the map to explore

Public library outlets in United States (2010) from IMLS

from LibraryJournal

_______________________________________________________________________________________

Reference eReviews | May 15, 2013

e reviews

ReferenceUSA Infogroup, Inc. www.referenceusa.com; to take a tour of the file please go to: www.referenceusa.com/Static/VideoTutorials.

 
Content ReferenceUSA is a database providing access to information on 
over 25 million businesses and more than 262 million consumers. 
Business listings include such data as company names, phone numbers, 
complete addresses, key executive names, SIC Codes, employee size, 
sales volume, geo-codes for mapping, contact details, franchise and 
brand information, news, liens, judgments and bankruptcies, and credit 
rating scores.

Residential information comes from more than 5,200 White Page telephone 
directories, with each listing as it appears in the phone book. 
Information is available 8 to 12 weeks after the phone book, and the 
residential listings are processed through U.S. and Canadian National 
change of address records monthly. U.S. residential listings also 
contain recent census information, including median household income, 
median home value, latitude/longitude, and percentage of owner-occupied 
housing. The database is continuously updated.

Usability A toolbar at the top of the home screen links to, for example, 
data quality, a database tour, contact information, FAQs, resource 
center, and library locator. Below that toolbar are two large buttons 
for Take a Tour (they really want you to take a tour) and Library 
Locator.

The home screen also offers a list of available databases, including 
U.S. Businesses/Employers USA, Canadian Businesses, OneSource 
(International Companies and Executives by Title), U.S. New Businesses, 
U.S. Healthcare (Physicians and Dentists), U.S. Standard White Pages, 
U.S. Consumers/Lifestyles, Canadian White Pages, and 
U.S. New Movers/Homeowners. To the right of these is a Latest News 
panel; during this review the news was about ReferenceUSA’s new 
Data Visualization with exportable pie or bar charts, as well as 
color-coded heat mapping of data. The powerful and sophisticaled 
data visualization features (both charting and heat mapping) enhance 
results offering “at a glance” ability to spot patterns and target 
group concentrations.

At the time of review, the tour includes tutorials on how to find a 
business type using ReferenceUSA’s U.S. Business Module (which takes 
about four minutes), and another on how to locate detailed information 
on competitors and similar businesses by using the ReferenceUSA U.S. 
Business module (a little over three minutes). These tutorials were 
provided by the University of Texas at Austin and Texas State University 
San Marcos. The second tutorial threw me a bit because it begins by 
having you locate ReferenceUSA from an alphabetical list of databases, 
which will be odd for users who’ve started within ReferenceUSA. 
Otherwise, the lessons are helpful.

Library Locator prompts users to enter their zip code in a box; 
I found the 183 libraries within a 25 mile radius of my zip; listed were 
the names of the libraries, their phone numbers, and their addresses. 
This is useful information, but I question the amount of screen real 
estate taken up by the library locator and tutorial buttons, when the 
meat of the file is in the list of available databases.

And this is a meaty file. All the available databases allow both a quick 
search and a custom search mode, with the former finding bare-bones 
information (for example, company name, executive name, city, state, and 
phone for U.S. businesses) and with custom options including extensive, 
user-friendly choices that allow for incredible granularity and truly 
targeted list compiling.

The Custom Search in the U.S. Businesses database allows users to query 
the data by such factors as company name; brands and products; executive 
name, title, gender, or ethnicity; keyword/SIC/NAICS; major industry 
group; geographic limiters from state down to neighborhood; map-based 
search, area code; number of employees; sales volume; public/private 
company, foreign parent, home-based business, government office, stock 
exchange, ticker symbol, credit rating, business expenditures, web 
address, Fortune 1000, Yellow Page ad size, years in database, year 
established, and square footage. The successive selection features of 
the search mechanism make it extremely fast and simple to carry out 
research: it took me approximately ten seconds to locate the 25 
Fortune 1000 businesses in Massachusetts, for example.

Several databases, such as U.S. Standard White Pages and Canadian White 
Pages, are pretty straightforward, offering what librarians and patrons 
expect to find in a business information file. 
The U.S. Consumers/Lifestyles database is different, however, and 
fascinating. Here, users can perform a quick search by typical access 
points such as name, phone, city, and state, and lifestyle categories 
ranging from apparel/fashion/beauty to charitable donor, personal 
finance/self-help, and purchase behavior. The file notes that 
“Lifestyles are scored based on level of interest from 0 to 9 in our 
database. 0 meaning no interest; 9 meaning heavy interest. Selecting 
Lifestyles from the categories below will include individuals with a 
score of 6 and higher (6 to 9).”

A lifestyles search, then, goes beyond the basics of most files, but 
custom search delves even deeper into consumer characteristics such as 
estimated home value, estimated household income, age, marital status, 
children present, ethnicity, gender, language spoken, religion, 
political party, female occupation, male occupation, mortgage present, 
home owner, years in home, year home built, location type, number of 
units. grandparent present, and veteran present. This level of 
granularity is amazing.

Pricing Pricing for annual institutional subscriptions starts at $2,000 
and increases based on population served and modules available.

Verdict ReferenceUSA’s incredibly easy, yet extremely sophisticated 
search capabilities are stunning. And the quality of the data is every 
bit as good as they describe at their data quality page 
(www.referenceusa.com/Static/DataQuality). 

Heartily recommended for public, special, and academic libraries.
________________________________________________________________________________________

Data Visualization

Interesting little video that adds a new dimension and perspective to Data Visualization.  As more and more of you discover this unique new tool for analyzing ReferenceUSA results.  You can join us alternating Tuesday’s throughout the summer to see example on how people are using the Maps, Charts and Graphs.

the Video:The Art of Data Visulaization

the Webcast:

ReferenceUSA Data Visualization & Mapping

________________________________________________________________________________________

Gala Author Tea, sponsored by ReferenceUSA

Jojo Moyes

C. Phyllis Christopher (photo credit: C. Phyllis Christopher)Me Before You, Pamela Dorman Books/Penguin
Dec. 2012; $27.95; 978-0-670-02660-9

Jojo Moyes was raised in London. She writes for the Daily Telegraph, Daily Mail, Red and Woman & Home. She’s married to Charles Arthur, technology editor of The Guardian. They live with their three children on a farm in Essex, England.

Buy your ticket(s) early to this often sold-out event!

Mon., July 1
2-4 p.m.
Advance tickets: $49, $45 United for Libraries division members; onsite tickets: $55.
Event code: UFL2
McCormick Place, N228

Don’t miss this traditional event. Bestselling writers Melanie Benjamin, Mark Billingham, Jeffrey Deaver, Wally Lamb, and Jojo Moyes, will discuss their writing life and forthcoming books. Enjoy tea, finger sandwiches, and a variety of sweet treats. A booksigning will follow, with some books given away free and others available for purchase at a generous discount.

_________________________________________________________________________________________

Gala Author Tea, sponsored by ReferenceUSA

Wally Lamb

Wally Lamb 
We Are Water, Harper/HarperCollins
 Oct. 2013; $29.99; 978-0-061-94102-3

Wally Lamb is the author of four previous novels,
including the New York Times and national 
bestseller The Hour I First Believed, and 
Wishin’ and Hopin’, a bestselling novella. 
His first two works of fiction, She’s Come Undone
and I Know This Much Is True, were both number
one New York Times bestsellers and selections of 
Oprah’s Book Club. 

He is the editor of Couldn’t Keep It To Myself and I’ll Fly Away, two 
volumes of essays from students in his writing workshop at York Correctional
Institution.

Buy your ticket(s) early to this often sold-out event!

Mon., July 1
2-4 p.m.
Advance tickets: $49, $45 United for Libraries division members; onsite tickets: $55.
Event code: UFL2
McCormick Place, N228

Don’t miss this traditional event. Bestselling writers Melanie Benjamin, Mark Billingham, Jeffrey Deaver, Wally Lamb, and Jojo Moyes, will discuss their writing life and forthcoming books. Enjoy tea, finger sandwiches, and a variety of sweet treats. A booksigning will follow, with some books given away free and others available for purchase at a generous discount.

______________________________________________________________________

Gala Author Tea, sponsored by ReferenceUSA

Jeffrey Deaver

Andrew Gross (photo credit: Russ Kientsch)
The Kill Room, Grand Central Publishing/Hachette
 June 2013; $28; 978-1-455-51706-0

Jeffery Deaver is the international bestselling
author of more than 30 novels, two collections 
of short stories, and a nonfiction law book. 
His books have been sold in 150 countries and 
translated into 25 languages.

A former journalist, folksinger, and attorney,
he was born outside of Chicago and has a bachelor of journalism degree 
from the University of Missouri and a law degree from Fordham University.

Buy your ticket(s) early to this often sold-out event!

Mon., July 1
2-4 p.m.
Advance tickets: $49, $45 United for Libraries division members; onsite tickets: $55.
Event code: UFL2
McCormick Place, N228

Don’t miss this traditional event. Bestselling writers Melanie Benjamin, Mark Billingham, Jeffrey Deaver, Wally Lamb, and Jojo Moyes, will discuss their writing life and forthcoming books. Enjoy tea, finger sandwiches, and a variety of sweet treats. A booksigning will follow, with some books given away free and others available for purchase at a generous discount.

____________________________________________________________________________________

Gala Author Tea, sponsored by ReferenceUSA

  Mark Billingham

Mark BillinghamMark Billingham is perhaps England’s most

celebrated crime novelist. A perennial 
#1 best seller, his books have sold over 
three million copies in the UK alone, 
have been translated into twenty-three 
languages, and received major awards, as 
well as rave reviews from his fellow 
writers. Having worked for some years as 
an actor and more recently as a TV writer 
and stand-up comedian, his first crime 
novel was published in 2001.

The Dying Hours, Grove Altantic/Perseus
 Aug. 2013; $25; 978-0-802-12148-6

Buy your ticket(s) early to this often sold-out event.

Mon., July 1
2-4 p.m.
Advance tickets: $49, $45 United for Libraries division members; onsite tickets: $55.
Event code: UFL2
McCormick Place, N228

Don’t miss this traditional event. Bestselling writers Melanie Benjamin, Mark Billingham, Jeffrey Deaver, Wally Lamb, and Jojo Moyes, will discuss their writing life and forthcoming books. Enjoy tea, finger sandwiches, and a variety of sweet treats. A booksigning will follow, with some books given away free and others available for purchase at a generous discount.

__________________________________________________________________________________________

Gala Author Tea, sponsored by ReferenceUSA

Melanie Benjamin

The Aviator’s Wife, Delacorte Press/Random House
Jan. 2013; $26; 978-0-345-52867-4

Melanie Benjamin is the author of Alice I Have Been and The Autobiography of Mrs. Tom Thumb. She lives in Illinois, where she is at work on her next novel.

                                  

Buy your ticket(s) early to this often sold-out event.

Mon., July 1
2-4 p.m.
Advance tickets: $49, $45 United for Libraries division members; onsite tickets: $55.
Event code: UFL2
McCormick Place, N228

Don’t miss this traditional event. Bestselling writers Melanie Benjamin, Mark Billingham, Jeffrey Deaver, Wally Lamb, and Jojo Moyes, will discuss their writing life and forthcoming books. Enjoy tea, finger sandwiches, and a variety of sweet treats. A booksigning will follow, with some books given away free and others available for purchase at a generous discount.

Scott Ford and Jackie Kuusinen helped about 15 businesspeople refine their sense of their target market at the  Yampa Valley Entrepreneurship Center on the Alpine Campus of Colorado Mountain College this week.

Photo by Tom Ross

Scott Ford and Jackie Kuusinen helped about 15 businesspeople refine their sense of their target market at the Yampa Valley Entrepreneurship Center on the Alpine Campus of Colorado Mountain College this week.

Data mining answers questions for startup businesses

in Northwest Colorado

By Tom Ross

Saturday, May 11, 2013

Steamboat Springs — Before you dust off your great aunt’s favorite 
recipe for nakji somyun and open that Korean barbecue of which you’ve 
long dreamed, you might take the time to find out if that dog will hunt 
sam gyup sal in Ski Town USA.
Economic researcher Scott Ford and Bud Werner Memorial Library 
reference librarian Jackie Kuusinen spoke to an audience of about 15 
businesspeople in the Yampa Valley Entrepreneurship Center at Colorado 
Mountain College's Alpine Campus on Thursday night about the tools 
needed to find their companies' target markets. They used the example of
a fictional Korean restaurant startup as a case study to illustrate the 
research people need to undertake before opening a new business in 
Steamboat Springs.
Does Steamboat have an appetite for stir fried squid and vegetables 
(nakji somyun) and thinly sliced pork belly (sam gyup sal)? In the 
business sense, that’s a complicated question.
Ford, who is fond of colloquialisms, boiled down the detailed process 
of conducting a business-feasibility study to the old saw: “Yeah, but 
will that dog hunt?”
 In reality, he told his audience there are no 
shortcuts for the process of mining databases to glean the information 
that yields understanding of even a small market like Steamboat.
Market research begins with posing the question, “Who are my customers?” 
Ford said. “Even if you have an existing business, this is the question 
you have to ask yourself constantly.”
And right after that, startups need to address two more questions: 
“Who is my competition?" and "How much market share do I think I can 
claim from them?”
“Market research is an artful science,” Ford said. It will tell you, 
'How big is the market? How many bodies (are in the market)? And how 
many dollars?' You can use it as an element in determining the 
feasibility of a business.”
Ford said he returns time and again to databases subscribed to by 
Bud Werner Memorial Library. Subscriptions to databases like 
ReferenceUSA can be expensive, but the library makes them available to 
its patrons, and Kuusinen said she and her staff are available to help 
people make the most of the databases.
People working from their office or home can use the number on their 
library cards as a password to enter a rich database called 
ReferenceUSA, Kuusinen said. And no password is necessary if they are 
working from inside the library, even if they are using their own 
laptops. Go to www.steamboatlibrary.org and follow the "Services" 
drop-down menu to "Research & Databases" and "Browse by Subject." 
Then select "Business & Economy."
Other databases at the library include Business Source Premier, 
Law Depot, Net Advantage and Regional Business News.
Entrepreneurship Center Manager Randy Rudasics said business owners 
who are willing to mine the data will be able to approach financial 
institutions with a business plan that greatly reduces the associated 
risk in the eyes of lenders.
Ford likes to begin his data search at the American Fact Finder 
maintained by the U.S. Census Bureau. By typing Steamboat Springs into 
the search window on the home page, people can tap into information 
about population and employment here. Ford learned that the greater 
Steamboat metro area comprises 6,768 households, and using the median 
household income of $66,467, he calculated that aggregate household 
income here is just below $450 million (as of 2010).
From the U.S. Census, Ford then jumps to the Federal Bureau of Labor 
Statistics’ Consumer Expenditure Survey, where one can learn (based on 
people who volunteered to keep diaries of their spending habits) that 
households nationally spend 78 percent of their gross income, or almost 
$50,000 annually. Ford also knows that nationally, households spend 5.3 
percent of their disposable income on food consumed away from home, 
which could mean full-service restaurants or convenience stores, among 
other food and drink establishments.
Admittedly, Ford said, it’s a bit of a leap to assume that Steamboat 
households spend the same on dining out of the home as the national 
average. However, with the notable exception of outdoor sporting goods, 
experience has taught him that we are much the same as consumers across 
the country.
So if Steamboat residents spend 5.3 percent of their disposable income 
of $351 million (78 percent of $450 million) on dining away from home, 
that number is $18.6 million. However, assuming 35 percent leakage, the 
actual amount spent locally on meals outside the home is likely closer 
to $12.1 million
Of course, Steamboat’s dining industry is bigger and more complex than 
that because vacationers here represent a majority share of the 
restaurant business. Ford consulted accommodation tax data in the city 
of Steamboat, average daily room rates and average number of people in 
a room, from the lodging community to determine that 280,000 to $330,000 
unique visitors visit Steamboat annually, a number that has been stable 
for at least seven years, he said. For the purposes of his research, he 
used the midpoint of that range and assumed 305,000 visitors annually.
Turning again to sales tax figures and lodging community data that 
includes average length of stay and average spending per stay — while 
taking into account winter, summer and shoulder seasons — Ford concluded 
that visitors spend $57 million annually on food and beverages.
So local and visitor spending on meals consumed in local businesses 
annually is about $70 million when local spending of $12 million is 
added to visitor spending. If that sounds like an encouraging number 
for restaurant startups, consider the competition.
Ford said ReferenceUSA is an ideal source of data that can help someone 
planning to open a new restaurant define the competition. The database 
allows users to search business categories, full-service restaurants, 
for example, and obtain detailed information about specific businesses. 
But like most databases, it contains a certain amount of extraneous 
noise that must be sifted out, and the restaurateur planning a Korean 
barbecue here will need knowledge of local establishments to rule out 
some businesses that have been misclassified.
Ford said, the next logical step is to refine a list of perhaps 10 or 12 
direct competitors, add up their combined gross annual receipts found in 
ReferenceUSA and try to determine whether there is room for one more. A 
part of that process, he said, might be identifying the two weakest 
competitors and estimating how much business a new Korean barbecue might 
be able to capture.
Will that restaurant hunt in Steamboat?
Ford said he would bet any day of the week on a dynamic and highly 
motivated businessperson with an OK idea for a startup over an 
uncommitted businessperson with a can’t-fail idea. And because people 
who generate business ideas represent significant human capital, he’s 
determined to honor every idea brought to him.

To reach Tom Ross, call 970-871-4205 or email tross@SteamboatToday.com
______________________________________________________________________________________

Gala Author Tea, sponsored by ReferenceUSA

Buy your ticket(s) early to this often sold-out event.

Mon., July 1
2-4 p.m.
Advance tickets: $49, $45 United for Libraries division members; onsite tickets: $55.
Event code: UFL2
McCormick Place, N228

Don’t miss this traditional event. Bestselling writers Melanie Benjamin, Mark Billingham, Jeffrey Deaver, Wally Lamb, and Jojo Moyes, will discuss their writing life and forthcoming books. Enjoy tea, finger sandwiches, and a variety of sweet treats. A booksigning will follow, with some books given away free and others available for purchase at a generous discount. Purchase tickets early to this event, which is always a sell-out.

____________________________________________________________________________________________

Hoover (Ala.) Public Library

Hoover (Ala.) Public Library

Your Business Is Our Business: How to Start a “Start Your Own Business” Program in Your Town

Bryce Thornton | Business Librarian at the Hoover (Ala.) Public Library


Programs broaden the scope of the library’s mission and bring in people who might not otherwise have discovered and utilized the public library. The combination of programs, library services, and library resources will help grow a new generation of library users.—Linda Andrews, Director, Hoover Public Library

My first official function as Business Librarian at the Hoover (Ala.) 
Public Library was attending a Chamber of Commerce luncheon. Before the 
meal, the attendees all met in a large lobby to “network,” which I 
discovered was part info-commercial, part interview, and part sales 
pitch. In this instance, I was trying to sell the library to mostly 
professional sales people. Needless to say, the experience was 
unnerving. Luckily Susan Spafford, my direct supervisor, was there. 
She grabbed me by the arm, told me to smile real big and hand out my 
business cards, which we had printed just for that occasion.

After stumbling through a few handshakes with sales veterans politely 
listening to me tell them how the library could help them increase their 
sales leads, all the attendees were asked to seat ourselves at one of 
the numerous tables in the dining area. After another round of 
introductions, I finally relaxed into a settled conversation with a 
gentleman named Joe Primm. Mr. Primm was on the board of the Chamber 
and was a business counselor for the Alabama Small Business Development 
Center Network (ASBDC). He seemed extremely interested to hear that we 
were reaching out to the local business community. His organization, 
funded through the Small Business Adminstration, worked with potential 
entrepreneurs helping them refine their business plans and locate 
funding. After the entrepreneurs formed their business, ASBDC taught 
them the skills they would need to manage and maintain their business. 
After lunch, he wished me luck, handed me his card, and told me to 
contact him if he could be of any help to the library. I called him 
the next week.

Step 1: Planning
The Alabama Small Business Development Center Network is 
proud of our partnership with the Hoover Public Library. We 
have been able to help clients start businesses who we might 
not have helped otherwise if not for the “How to Start a 
Business in Hoover” program.—Joe Primm, Business Counselor, 
Alabama SBDC Network
The “How to Start a Business in Hoover” program was not birthed fully 
formed. It began as a general “Start a Business” program to bring 
attention to the library’s resources and ASBDC’s services. The library 
was relatively new to the concept of an ongoing program series that 
involved businesses.

All in all, our first business program was a success. Mr. Primm, along 
with an accountant and lawyer, spoke to twenty-five attendees. 
Afterward, over lunch, we evaluated the program. We wanted to draw more 
interest from potential attendees, and we wanted to differentiate this 
“Start a Business” program from those already being offered in the metro 
area. We needed to create a niche.

We discovered that our niche was our community, our location. The City 
of Hoover is one of the fastest growing cities in the region, and the 
sixth largest city in Alabama. In other words, “location, location, 
location” meant Hoover. Our library could not only provide a valuable 
program for potential entrepreneurs, but encourage them to locate to the 
city by streamlining the process. We asked the City’s Revenue Department 
to partner with us, and “How to Start a Business in Hoover” was born.

Step 2: Evolving
The program helps us gauge the new trends found in the local 
business climate which, in turn, helps us make decisions 
with tax and licensing matters. One of the biggest 
advantages of Hoover Library’s “How to Start a Business” 
program, is that it is proactive instead of reactive.
—Patricia Allen, Revenue Officer, City of Hoover
Telling anyone, much less business owners, how the tax system works, and 
how much it will cost them personally, is never pleasant. I was nervous 
about the attendees’ initial reactions concerning the cost of doing 
business in Hoover, but something odd happened. Ms. Allen deftly 
explained not only how business taxes and licensing was set up locally 
and regionally, and the national historical context of each, but she 
explained what the attendees could do if they were dissatisfied. She 
became their advocate, and people became engaged. They started asking 
questions and requesting her business card. We were encouraged that 
forty people had attended our second annual “How to Start a Business in 
Hoover” program, but we still felt we were missing a large number of the 
demographic we were trying to reach with business programming.

The solution was simple. The Chamber of Commerce needed to be involved.

Step 3: Refining
The “How to Start a Business in Hoover” program is a great 
opportunity for the Chamber because it not only highlights 
what we do, but it encourages people to open their small 
business in Hoover. And when they do open their business, 
they already know us. We met at the library!—Bill Powell, 
Executive Director, Hoover Chamber of Commerce
Partnering with the local Chamber of Commerce is a good idea for any 
public library, regardless if business programs are offered. The Chamber 
is usually the first stop for new businesses—and, in many cases, 
residents—looking to relocate to a new city. A library that has a 
presence in its local Chamber will be part of that welcoming committee. 
New business owners and residents, desiring to be a part of their new 
community, will realize the vital role their public library plays in 
their work and leisure time.

Hoover’s Chamber of Commerce helps form the core of the library’s 
“How to Start a Business in Hoover” program, along with Hoover’s Revenue 
Department, the library, and ASBDC. With the core in place, the program 
could be tweaked to address any new issues that potential business 
owners may face. Because of the popularity of the program, ASBDC agreed 
to hold at least one more class a year on whatever subject matter we 
thought might be of interest to our patrons.

Step 4: Expanding

On average, the “How to Start a Business in Hoover” program attracts 
approximately forty-one attendees. The program was a springboard for a 
number of business-oriented programs we offer our patrons year round. 
For instance, through our partnership with ASBDC, a program on exporting 
will be presented by the Alabama International Trade Center in March 
2013. Serendipitously, a recent local news segment featured the 
expanding exporting business in the state of Alabama. Also, the Hoover 
Public Library is quite proud of our ongoing partnership with the 
Construction Foundation of Alabama (CEFA). We host quarterly programs on 
career training. These timely programs have addressed a need found, not 
only locally, but nationally as well. These are just a few examples of 
the programs we offer our patrons on a regular basis.

Step 5: Climbing the Steps to Build a Ladder
What a great program! As an aspiring entrepreneur who lives 
and works in Hoover, it took a lot of the guess work out and 
presented everything in an easy to follow format.
—Angela Moran, Program Attendee
The Library As Consultant

When first starting the “How to Start a Business” program, it was seen 
as a supplement to the library’s existing resources on starting a 
business. Now, both the program and resources are interchangeable in the 
sense they supplement each other. During the program, the library’s 
books and databases are highlighted for “further reading.” In helping 
patrons who scan the catalog and databases for information on business 
start-ups, the program can be seen as a supplement, or personal 
“consultation.” In the months following the library’s annual “start-up” 
program, the Business Department consistently saw an increase in its 
circulating collection, an average of 22 percent. This trend can also be 
found in the usage pertaining to ReferenceUSA, a county-wide business 
database. The program and its related resources are two valuable 
resources that patrons can access from the library.

The Library As Corporate Team Member

Reaching out to the business sector involves slanting the many skill 
sets librarians employ in their daily work environment. The reference 
interview requires networking with a smile and business card. The 
library’s books are training courses designed to help you increase sales 
and improve management, and the library’s 24/7 databases are apps 
specifically created to help you find information on companies you are 
considering investing in or maybe have an interview with for a new 
career. As a part of a company’s corporate team, the bottom line is 
helping your “coworker,” the library patron, with any sales lead, 
management issue, and product line they need help in finding or 
producing.

The Library As a City Partner

With the current economic climate, there is no better time for libraries 
to show local and regional governments their worth in the community. 
A library hosting a program to educate their patrons on how to open 
their own business is great. However, a library hosting a program to 
encourage and educate patrons on how to open their own business, and to 
start that business in the library’s community, is not only great; it is 
smart. The library is not only generating its own PR within the city, 
but it’s building its own funding base. Libraries have a vested 
interest in the economic life of our towns and states. Each and every 
library’s survival depends on it!

Step 6: Using Ladders to Form Bridges to the Library

Becoming a destination spot involves hosting programs that are 
individualized and unique. People can spend their time in a variety of 
ways, and it is becoming easier to access content and entertainment from 
home. Why should your patrons walk through your doors if they can access 
what you offer from their computers, iPads, or TVs? They should walk 
through your doors because what you offer is unique to your location and 
to them as individuals. What you offer is professional, but personal, 
and cannot be found anywhere else … but in your town … at your library.

___________________________________________________________________________

Where are NYC’s adult day care centers located?

Adult day care centers are good business. Just ask state Assemblyman 
Eric Stevenson, who was arrested earlier this month after allegedly 
accepting bribes that would benefit two new centers in his South 
Bronx district.

Or just take a look around. An analysis of business data from 
ReferenceUSA, which relies on weekly updated business filings from the 
New York Department of State, shows that more than 200 social adult day 
care centers have been established or sought to open in New York City, 
with Manhattan, Brooklyn and Queens each home to nearly 40 centers.

Approximately one-third of the adult day care centers have opened within 
the last two years.

The map below shows their locations, as reported to the state:Slide1

All of the companies have reported to the federal government that they 
are operators of adult care centers.

In a just a five-block radius in Bensonhurst, Brooklyn, three adult 
day care centers have cropped up within the last two years — competing 
for Medicaid-eligible seniors in a growing East Asian neighborhood.

Posters out front hawk services like massages, transportation, ping-pong
tables, and complimentary haircuts. Unlike medical adult day care 
centers, social day care centers do not provide medical care.

A radio broadcast last week by WNYC looked at the rise of social adult 
day care centers in the city — a largely unregulated industry that has 
experienced sharp growth following a change in state law that allows 
centers to be reimbursed by private insurance companies. 

The New York Times followed today with an interview of New York Medicaid 
director Jason Helgerson, who said of reports that able-bodied seniors 
were using the centers, “The idea that they’re playing Ping-Pong — 
I guess they could be wheelchair-bound Ping-Pong players, but otherwise 
it’s fraud and they are not eligible.”

Medical adult day care centers are overseen by the State Department 
of Health and typically require licenses, inspections and licensed 
healthcare professionals to be eligible for reimbursement by Medicaid. 
Social day care centers on the other hand, require no licensing and 
aren’t regulated by any specific agency.

Stevenson’s proposed bill would have halted the future construction or 
opening of other new adult day care centers for three years — giving an 
unfair competitive edge to the two centers he is alleged with helping 
facilitate with construction.

from the New York World    April 23, 2013

__________________________________________________________________________________

NJ State Library Adds US Small Business Administration and
NJ Business Action Center as Guests for “Grow NJ Business Strong”
Breakfast Event Series

State Library to Bring Together Marketing Experts and State Agencies to Offer Training and Resources for Business Growth

Trenton, NJ, March 21, 2013 – The New Jersey State Library is hosting a
series of business marketing workshops for small business owners and 
aspiring entrepreneurs to detail the many resources available in NJ to 
help businesses grow and thrive. The free, two-hour workshops will take
place at library locations across the state, April 2 through May 16, 
and provide a continental breakfast.

"The goal of the Grow NJ Business Strong event series is to provide tips 
and techniques for best practices in business marketing, and also raise 
awareness of the useful resources for business planning and research 
available at no direct cost to businesses at NJ's local public libraries 
and various state agencies," said Mary Chute, New Jersey State Librarian. 
"In the face of a slowly recovering economy and natural disasters, 
NJ business owners and managers need to know every cost-effective 
resource available, and most importantly, the need for a strong online 
media presence."

The workshops will be presented by a business marketing expert from 
Constant Contact, a leader in online marketing and business coaching, 
and will also showcase resources from guests including New Jersey 
Business Action Center, US Small Business Administration, New Jersey 
Small Business Development Center, Women's Business Center, SCORE, 
New Jersey Chamber of Commerce, Statewide Hispanic Chamber of Commerce 
of New Jersey, Connecting NJ and ReferenceUSA. Representatives from 
these organizations will be on-site to answer questions and provide 
information on available resources and programs.

Lorrie Ng Jen Podolsky Rose Heck Mimi Hui Bill Loges

The Free Public Library of 
Hasbrouck Heights hosted a 
"Grow NJ Business Strong" event 
last Wednesday at the library.  
There were over 150 attendees.

 

Pictured are Lorrie Ng from Constant Contact, Jen Podolsky from the NJ 
State Library, Rose Heck the Mayor of Hasbrouck Heights,Mimi Hui Library 
Director and our own Bill Loges.

For more information and to register for future Grow NJ Business Strong 
events,visit www.NJGrowsBiz.org/NJStrong. 
Space is limited.

____________________________________________________________________________

NEW! Data Visualization

While we are always making incremental improvements to the processes 
we employ to collect, compile and verify data or in the way we deliver 
that same data with faster searching capabilities and industry leading 
technology, most of those upgrades are behind the scenes.  

However this month, we are pleased to deliver a major advancement in how 
research professionals and end-users alike will be able to interpret 
and analyze their ReferenceUSA search results.

The new! Data Visualization tools expand the ability for anyone wanting 
to do more in-depth research, analysis, comparisons and competitive 
intelligence.Slide6

By 'visualizing' the data 
using Heat maps, Charts and 
Graphs results take on 
new depth.Side by Side

Heat Maps will display 
density based on three 
selections: Locations, 
Annual Sales and Employee 
Counts.  

These maps are an 
excellent way to verify 
assumptions or to quickly 
pinpoint anomalies. 

Printing these images 
will give users the opportunity 
to compare and contrast results.

Pie Charts and Bar Graphs as 
with the Heat maps can printed 
or downloaded and will add 
emphasis to anyone's report 
or presentation.Bar Graph

Beyond the visual impact of 
these new feature there are 
many embedded links that add 
to the value and connect 
users to the metadata.

These new features, coupled with Map-Based Search and powered by the 
most comprehensive, accurate and current data available places 
ReferenceUSA at the top of the list for Business and Consumer 
content providers to Public Libraries, Academic Institutions and 
Government Agencies.

Watch the video : Data Visualization from ReferenceUSA

Slide3

_____________________________________________________________________________________________

blog_data_vis_v3-64

Telling a Story With Data

We live in a visual society.  Like the saying goes, “A picture is worth 
a thousand words.” Pictures make stories more interesting, help convey 
information, and give readers a deeper understanding of what’s going on.  
When information is visual, it just makes more sense.  This same concept 
applies to data. Large amounts of data can be extremely overwhelming. 
Once you’ve gathered all the data you need, how can you arrange it so 
it’s easy to view and put to use? More importantly, how can this large 
amount of data be made simple to understand for the average person?

Transforming “Big Data” into a simple, understandable format is the 
best way to grasp what the data means to you and your business.

Below are examples of how you can visually represent raw data:

Infographics: Infographics are a great way to display a large amount of 
complex information. Infogroup Targeting Solutions and Yesmail 
Interactive utilized an infographic for their study released in January. 
They used an Infographic to highlight the main points from a survey they 
did of over 700 marketers about their plans for big data spending in 
2013. You can see it here. 
Other great examples of Infographics can be found on tech websites such 
as Mashable.

Charts/graphs: Charts and graphs can be particularly beneficial to 
compare one set of data to another or show change over a period of time. 
Charts and graphs can be read more quickly than raw sets of data. 
Reference USA, the online reference and research database division of 
Infogroup, has created a new tool called Data Visualization to do just 
this. Data Visualization gives library patrons, students and government 
agencies the ability to take large data sets and turn them into 
presentation ready charts and graphs by simply searching and exporting 
raw data.

Dashboards: A dashboard is an easy to read graphical representation of 
data. Digital dashboards are particularly convenient because they are 
made up of several components in one simple, user-friendly interface. 
You might be familiar with a popular social media management dashboard 
like Hootsuite. Hootsuite allows users to simultaneously monitor 
multiple social networks and see a “snapshot” of business performance 
and measure campaign results.

How do you organize your data? Have you used Infographics?  Dashboards? 
Whatever the case may be, using one of these tools can definitely help 
make your data results easier to understand.

—————————————————————————————————————————————————————–

_________________________________________________________________________________________

Maryville Public Library offers access to

Business and Consumer Database through USDA grant

Maryville Public Library is now able to offer ReferenceUSA®, a 
powerful online research tool to Maryville businesses, non-profit 
organizations and individuals.

The library’s three-year subscription to the database has been paid 
with funds from a USDA Rural Development Grant written by Nodaway 
County Economic Development.
“This is a database that is typically only enjoyed by business and 
patrons within large urban library districts or very well-funded 
county districts,” Maryville Public Library Director Stephanie 
Patterson said. “So we are thrilled that Nodaway County Economic 
Development has made this available to us.”
ReferenceUSA can help businesses and individuals find new customers, 
locate suppliers and learn about competing firms. It is also useful for 
non-profit organizations in finding new donors and for job seekers, 
students or anyone looking for information on businesses or people.
The residential information in ReferenceUSA is gathered primarily from 
telephone white pages and utility company records. Individual 
researchers may find it useful for planning family reunions and 
weddings,organizing class reunions, finding neighbors or long-lost 
friends and locating relatives.
The business information is gathered from a variety of sources, such 
as yellow and white pages, annual reports, 10-Ks, government data, 
business magazines, top newspapers, the US Postal Service, Internet 
research and the US Census Bureau.
At ReferenceUSA Headquarters, 24 million phone calls are placed annually 
to businesses to verify the accuracy of data. ReferenceUSA is from 
infoGroup, which powers the directory services of several top-traffic 
Internet sites. The Wall Street Journal, in its August 29, 2006 issue, 
proclaimed ReferenceUSA to be a “powerful market-research tool” crucial 
to small businesses. 

ReferenceUSA’s business module can be used in 
conducting job searches, locating out-of-town companies, tracking down 
addresses and phone numbers and conducting patent and market research.
ReferenceUSA is accessible to registered library cardholders. 

Businesses and patrons can find the database by visiting the library’s 
website at maryvillepubliclibrary.lib.mo.us and clicking on 
“Small Business Tools” or by going directly to the ReferenceUSA site at 
referenceusa.com.

A library card number will be needed to access the database.

For more information, contact Patterson at 660.582.5281 
or Lee Langerock, Nodaway County Economic Development, at 660.582.4490.

________________________________________________________________________________________________________________________________

ReferenceUSA: Presentations on Research Tool for

Business and Job Search

Free presentations on how to utilize ReferenceUSA as a research tool will be held Thursday, April 4 at the Central, East Cobb and Powder Springs libraries. ReferenceUSA’s large databases of in-depth information on businesses, jobs and consumers are accessible with your library card from home or office. Registration for the presentations is required.

The ReferenceUSA presentations include:

Your Small Business Development Tool, 12:30 p.m. at East Cobb Library. For more information, please call (770) 509-2730.

Land the Job of Your Dreams, 2:30 p.m. at Central Library. For more information, please call (770) 528-2320.

Your Small Business Development Tool, 4:30 p.m. at Powder Springs Library. For more information, please call (770) 439-3600.

To learn more about ReferenceUSA and the library’s other online resources, please visit the E-Library at www.cobbcat.org/e-library.

_______________________________________________________________________________________________

AS SEEN ON TV!

Slide1

Bryce Thornton of the
Jefferson County Library Cooperative /
Birmingham (AL)
 Public Library discusses ReferenceUSA

__________________________________________________________________________________

Rochester Professional
Consultants Network

March 2013 Newsletter

Database webinar: The Monroe County Library System now offers the ReferenceUSA databases
remotely to Monroe County Library System library card holders. 
The U.S. businesses database is useful for generating a customized list of prospects, competitors
and more. 
The Central Library has arranged for rick white of Infogroup, producer of the ReferenceUSA 
databases, to do a one-hour free introductory webinar on using ReferenceUSA every Friday in 
March at 11:00 AM.

Use this link for more info and registration.
Click here to view the upcoming

____________________________________________________________________________

ReferenceUSA Database a Perfect Tool

for Job Seekers and Small Businesses

East Brunswick(NJ) PaTCH          February 26, 2013

Are you looking to mail out your resume to local businesses and need a
little help finding company names?   Are you a small business or 
entrepreneur who is struggling to target new customers in the area?  
The East Brunswick Public Library is offering free training and
refreshments on March 4th on the ReferenceUSA Database that is 
available free to all New Jersey residents with a valid library card.  

Come join us and find out why ReferenceUSA Database is like having your 
own personal research assistant.  Job seekers can use it to narrow down 
potential employers by location or type of industry or to obtain company 
contact information.   Small businesses will find this database an 
unmatched competitive tool for targeting competitors or finding new 
customers by geography, industry or product line.

Date:  March 4, 2013

Time:  Pick one of 2 sessions:  10:00 a.m. or 7:00 p.m.

Place:  East Brunswick Public Library, Meeting Room 2

Cost:  FREE !!!!

Attendees will be part of a raffle to win a free ipad !!!!

_____________________________________________________________________________________________

Why Libraries Should Be the Next Great Start-Up Incubators

Why Libraries Should Be the Next Great Start-Up Incubators

Co-working spaces are often treated today as a novelty, as a thoroughly 
modern solution to the changing needs of a workforce now more loyal to 
their laptops than any long-term employers. But the idea is actually as 
old as the public library.

One of the world’s first and most famous libraries, in Alexandria, Egypt, 
was frequently home some 2,000 years ago to the self-starters and 
self-employed of that era. “When you look back in history, they had 
philosophers and mathematicians and all sorts of folks who would get 
together and solve the problems of their time,” says Tracy Lea, the venture
manager with Arizona State University’s economic development and community 
engagement arm. “We kind of look at it as the first template for the 
university. They had lecture halls, gathering spaces. 
They had co-working spaces.”

This old idea of the public library as co-working space now offers a 
modern answer – one among many – for how these aging institutions could
become more relevant two millennia after the original Alexandria library 
burned to the ground. Would-be entrepreneurs everywhere are looking for 
business know-how and physical space to incubate their start-ups. Libraries
meanwhile may be associated today with an outmoded product in paper books.
But they also happen to have just about everything a 21st century innovator
could need: Internet access, work space, reference materials, professional 
guidance.

Why not, Lea suggests, put these two ideas together? Arizona State is 
planning in the next few months to roll out a network of co-working 
business incubators inside public libraries, starting with a pilot in the 
downtown Civic Center Library in Scottsdale. The university is calling the 
plan, ambitiously, the Alexandria Network.

Participating libraries will host dedicated co-working spaces for the 
program, as well as both formal classes and informal mentoring from the 
university’s start-up resources. The librarians themselves will be trained 
by the university to help deliver some of the material. The network will 
offer everything, in short, but seed money. “As we develop this pilot and 
start to scale it out,” Lea adds, “we would like to be able to direct 
people on how to find those resources.”

Libraries also provide a perfect venue to expand the concept of start-up 
accelerators beyond the renovated warehouses and stylish offices of 
“innovation districts.” They offer a more familiar entry-point for 
potential entrepreneurs less likely to walk into a traditional start-up 
incubator (or an ASU office, for that matter). Public libraries long ago 
democratized access to knowledge; now they could do the same in a start-up 
economy.

“We refer to it as democratizing entrepreneurship,” Lea says, “so everyone 
really can be involved.”

Emily Badger
Feb 19, 2013
the Atlantic
Did you Know? – ReferenceUSA offers weekly webcasts on business applications using the data base – especially for entrepreneurship — see details on the
___________________________________________________________________________________________________________________
Carnegie-Stout Public Library Dubuque, Iowa - All America City

Tuesday, February 19, 2013

Carnegie-Stout Public Library Dubuque, Iowa

Business owners are invited to attend two sessions on using ReferenceUSA as a small business development tool. The sessions are scheduled for Tuesday, February 19, 2013 from 1-2 p.m. and again from 5-6 p.m. in the Aigler Auditorium. Here are the topics to be covered:

ReferenceUSA is a subscription online database available to City residents. It is a leading provider in business and consumer research. Offering a full-service platform, Reference USA helps users create marketing plans, conduct competitive analysis, raise funds and locate people. Their database selections and real time access to more than 20 million businesses and 222 million consumers and homeowners make research easy and fast. ReferenceUSA’s quality information helps researchers, students and job seekers answer a wide variety of questions and saves them valuable time and money.

Registration is not required. For more information about this program call the Library at 563-589-4225 and ask for the Reference Desk.

________________________________________________________________________________

This is from the Denver Public Library

LOOKING FOR BUSINESS-TO-BUSINESS LEADS? TRY REFERENCEUSA

Submitted by Lisa on November 14, 2012 – 4:22pm

A recent visitor to the Reference Department had just opened up a commercial janitorial service and asked if we had any resources to help him find customers.

I suggested we look at ReferenceUSA, one of the library’s most popular licensed databases, which allows you to search for business listings by combining search parameters such as geographic location, industry, sales volume or number of PCs. He wanted to focus on small offices in an industrial area near 2nd and Tejon, so I showed him how to formulate a search that combined the zip code for that area with privately owned businesses whose square footage is no larger than 2,499. The resulting list had over 560 companies, each one containing key information such as the name of the owner or office manager, number of employees, sales revenue and credit rating. Since the list was so big, we arranged the results in order by address and downloaded them to an Excel file, which would help him make sales calls in a logical way.

ReferenceUSA has around 18 million businesses, (4 million of them new) and although the level of information varies, many listings offer information such as:

  • Business profiles
  • Job openings
  • Current news
  • Management directory (purchasing agents, human resources, IT managers)
  • Stock data
  • Business expenditures
  • Competitors report
  • Corporate ladder

You can access ReferenceUSA through the library’s Business Research page (DPL card required).

________________________________________________________________________________________________________________

fromthe Greenwich (CT) HamletHub

Reference USA at Greenwich Library

ReferenceUSA is a leading provider in business and consumer research. ReferenceUSA helps users create marketing plans, conduct competitive analysis, raise funds and locate people. The resource offers six key databases: US Businesses, Canadian and International Businesses, US Healthcare, US Standard White Pages and Canadian White Pages. ReferenceUSA has access to more than 20 million business, 222 million consumers, homeowners and movers.

This information can be very valuable to small business owners. Click here to get started.  As a frequent user when wanting to find and target selected businesses in a specific are, Reference USA is user friendly and provides a wealth of information.

http://blog.ctnews.com/greenwichlib/files/2011/09/About-the-Library-choice-221.jpg

____________________________________________________________________________________________

A little Insider’s trick for Halloween

When using the Map Based Search on ReferenceUSA, you may find yourself wanting to create a shape using the Draw a Shape option based on specific addresses, points of interest or intersection; however when you take the map down to street level to see the details the scope of the area you want to cover is lost.

Most of us don’t possess the level of skill to both draw the shape and ‘slide’ the map so that you are properly aligning your reference points.  That’s where the trick comes in — and the treat?  Why that’s a detailed map full of all your desired results.
Rather than talk you through the easy steps to accomplish this – just  ring the doorbell and see what happens.

______________________________________________________________________________________________

Red States? Blue States?
In ReferenceUSA, they are all Yellow States!

With all of the media buzz around poll results and swing states, we thought we would share yet another way you can use ReferenceUSA to understand your world.  In this instance we turned to the US Consumers / Lifestyle module.

This search is pretty basic, you can certainly expand on this by applying addition search criteria; here’s what we did

.
Starting with the Custom Search option, we picked four ‘swing states’ :

Ohio, Virginia, Iowa and Colorado

Total number of records: 24M

The first select we applied win Lifestyle section
under Politics/Religion/News: Interest in Current Events

This took the count to 794k or a little more than %  The Lifestyle selects identify the number of people who show a higher than average interest in a given category.  Several factors will impact that score or indicator and the scores change throughout the year.  So an election year might ‘lift’ the count of persons with a higher than average interest in current events.
Under that same heading, Politics/Religion/News, there are selections that allow you to chose between Conservative or Liberal.

Again, you can do much deeper analysis with this data by applying much more focused geographies (County, City, Zip Code) or diagram an area using the Map Based technology (this is when the states are Yellow).  Adding selects such as Income, Age and Gender will further enhance your search.

One last thought, you can always use ReferenceUSA to help find your polling place!

_______________________________________________________________________________________________

Finding the Corporate Family Tree

Change the your Results Page

One of the many great things about ReferenceUSA is how individual users can customize their experience…in this video, take a look at a few ways you can change the Results Page to display Sales Volume, Employee Counts, Executive Title and the Corporate Family Tree.

See the Video here: Change Your View…Change Your Life!

_______________________________________________________________________________________________

With more and more folks attending our weekly sessions on using ReferenceUSA as part of a Job Search/Career Search…we thought this article would be of particular interest….

It’s not about you!

Would it surprise you to hear that up to 70% of job placements come from relationships?

Does knowing that give you pause to consider your current approach to finding a job or do you panic because you surely can’t imagine how the people you currently know are going to help you land a job?

Not to worry, grasshoppers.  We‘ve got some insider information that to share that you can easily adopt and adapt.  Now, like any good relationship, this can take time, so be prepared.  But like any good relationship, your investment in both time and effort will pay handsome dividends (often when you least expect it).

Let’s examine this in two parts.  1) How to connect with people you don’t know, especially if you are not the out-going type and 2) how to advance your agenda with the people you are networking with.

Part One of this strategy is not the only path to reaching the folks you want to add to your network.  There are countless tools and resources should be in your toolkit right now, like LinkedIn.  What we are going to explore is one method to identify and connect with people who may serve as referrers or connectors.  These are people that can provide insight into the industries and companies you’re trying to land a position in.

Let’s look at how to connect with the folks that we think would be terrific additions to our network.  The idea here is to find people who we can engage with and tap into their industry expertise and perhaps specifically their business.  Trouble is, how do we connect with these folks?  Phone calls?  While this is one way, for most, cold-calling is way outside the comfort zone.  For those daring souls who would venture into that realm, you know we have strategies for that as well … but for today, for this, we are going to talk about email.

Here’s is what you want to consider and keep in mind.  Whoever you send the email to, there is a better than average chance they are going to see this on a small screen, like a phone or other mobile device, so brevity is the key.   It’s also important to be brief and to-the-point because, well, long emails can be really boring.  Think of your own experience—how likely are you to read a lengthy email or letter from someone unknown?

Brevity aside, there’s an art to writing with concision and precision.  Your email needs a clear focus and—now this may surprise you—that focus should not be your need for a job!  Sure, that’s the ultimate goal, but it is way too forward.  It’s like asking someone to pick out drape colors on your first date (side note: this is a true story, but for another day).

So the secret is—make it about them!  Before you say, “easier said than done” think about the rich vein of information you have access to.  Some of the data modules from ReferenceUSA can connect you to stories and articles where your intended contact is mentioned, referenced or quoted (ask your librarian for assistance).    Check out their on-line presence, see what ‘groups’ or organizations they might belong to.  If there is nothing that is directly related to that person by name, then dial back and look for relevant news about their business, then their industry … but keep it personal, make it about THEM!

Geez, rick!  How about an example?

Okay…

Let’s say we are interested in connecting with (name here).

First thing you want to do is research this person and maybe specifically press releases, news stories and articles.  A relevant search might be NAME + Press Release.  Check on news sites, blogs and other area where the person might be mentioned, referred to or quoted.

Find an interesting article and that becomes part of the subject line in your email

“Congratulations on being named to the Top 10 Leaders in Town”

This is then the first section of your email:

Name, congratulations on your inclusion on the list of top local leaders.  From the accompanying article, the story of how you achieved this goal was impressive.

Stories like this are of particular interest as are the people who are leaders in the ZZZ industry.

Understanding that your time is valuable, would there be an opportunity for us have brief conversation about ZZZ, I would be interested in the perspective of an accomplished professional.

Close with your contact coordinates.

In situations where there is nothing specifically attributed to the person, look to news and articles about their company and barring that, industry stories.  There is something that you can relate to them about them.  It’s all about them!

This brings us to Part Two—how do you forward your agenda?  When the opportunity presents to have that conversation, or perhaps an actual meeting, the theme is not Help-Me-Find-a-Job.  The conversation is centered on their insight and advice about their industry, their organization, their business.

In a word, Talk Shop, Not Jobs!  Ask about the current landscape, where they see things going, what they like/dislike about the industry.  Ask more about their company’s place in the industry and about their role in the company.  You may want to inquire about what influences their work, what relevant books they may have and can recommend.  Again, the focus is on them.

As thing develop, politely ask about ask if they suggest that there may be other individuals you should talk with to learn more about the business.  People can be reluctant to talk about someone else’s job search, so remember to not refer to jobs.  People do like to talk about their work, accomplishments and who they know.  This is your leverage!

These conversations are a wellspring of terrific information and potentially valuable introductions.  More contacts, more opportunities.

And how much easier is that phone call when you can start with:

Hello, New Contact, Initial Contact suggested that you would be a great source of information about …

Or an email in the similar vein.

This might be a common knowledge, when people perceive that we like them, they are more apt to help us.  And one of the quickest ways to gain rapport, is when we show interest.  We show interest by asking about them and their work…we like them, they like us.  As a general rule, people want to help especially those they like.  It’s a beautiful thing.

There are so many tools to use to connect not only with old friends and past colleagues but with people whose professional insights and advice are going to be invaluable as you work towards the job you want.  Your task to put these strategies in motion!

Join us on our weekly webcast where we discuss job searching strategies:

Uncovering the Hidden Job Market: and what to do when you find it                                                  – employing ReferenceUSA in your career search strategy  

Register Here .. Uncover the Hidden job Market

 


 

 

 

_______________________________________________________________________________________________

 

 

Tips on Selling yourself for non-salespeople

If you have ever attended one of our weekly webcasts, Uncover the Hidden Job Market (Career Search Strategies using ReferenceUSA) you know that one of the basic strategies is to create a ‘marketing plan’ where you are the product and potential employers are the customers. Discovering a companies needs and selling them on your feature/benefits is an integral part of this strategy. However, telling a candidate that all they need to do is “sell themselves” likely does not resonate with most. Here’s why:  Not everyone looking for a job is a salesman.  Many people looking for a job need to learn a good sales process before they jump into any kind of face to face interaction. Here’s a basic process that might work well  and should be easy for anyone to adopt and put into practice. 1. Preparation Know who you will be talking to, know about the company you will be interviewing for, and if possible, know the job description.  While you may be tempted to memorize it all, consider printing out the Company Profile from ReferenceUSA and if this is a subsidiary or branch of a larger business, print the parent company’s profile, too. Make a list of what they are looking for, and match your skills to their needs, but be ready to improvise as well. You cannot assume that every need they have is listed in the job description.  In fact the job description is usually a list of the duties.  You strategy will be to learn what the real job is, how a predecessor may or may not have been successful, how your contributions will positively impact the bottom-line and work ecology. 2. Greeting You will not recover from a limp handshake and no eye contact. “You only get one chance to make a first impression.” Smile. Find out the names of everyone you talk to. USE THEM. 3. Qualification As alluded to in Preparation, you have got to find out what the “customer” wants. Failure to do so will result in ‘selling’ something they don’t need, and they will show you the door. The more questions you ask, the more intelligent, and the more insightful you will look. Focus your questions on finding out what the interviewer thinks they need for that position. You need to dig. The first answer you get will usually be generic. You need to find out the real purpose of the job. Why is the position open? What did the last person do right? What did they do wrong? 4. Demonstration Demonstrate how your tools, training and background solve/serve their need.  Then restate the need.  You will want to confirm what you think their need is. How?  You simply ask. State their needs to them and make sure you have it right. If you do not do this, you might have the wrong idea. The great part is, they’ll tell you what you need to know. Pick their top three needs and let tell them how you will improve upon them. “So let me make sure I understand what you want. Your biggest need in this position is someone who (Fill in the Blank), right? In my last position with (Past company name here), I had the opportunity to (Tie your experience back to the Need stated).   My actions had a direct result (saving money/making money).” 5. Close There are a few things going on in an interview – the interviewers want to decide on a couple of things, can you do the job and will you do the job. You are also deciding if this is company, this position is a good fit for you. Both sides are determining if this a good cultural match. The hiring authority/interviewer is deciding if you have the background, skills, aptitude and attitude to do the job and balancing what it will take in salary, benefits etc to bring you on board. Your task is to ‘close’ the deal.  Ultimately you want to Get a Job Offer! or at the very least, schedule the next interview. You might want to include a question along these lines: “From what you have learned about me today, is there anything in my experience/skill set that would be an impediment to my doing this job?”  You want to get any objections out on the table now so you can address them now. If they do not talk about the next step, you should be asking about it. What are the next steps? Who else needs to be or will be involved? What is the time line? If you are not being considered are there other positions they could refer you to.  After all, they invested time and effort to bring you into the process, something about you got their attention, now can you leverage that to your advantage?  Can they tell you where you didn’t meet their expectations or where you didn’t match up? Always close on a positive note, but do close.  Otherwise you will be in the position of agonizing over when will they call or should I call … if you close,  you will know.

Uncover the Hidden Job Market

Wednesdays, 2:30 PM Central Register  Here

 

_______________________________________________________________________________________

 

Show ‘em if ya got ‘em

We saw a posting recently on MentalFloss.com (11 Amazing Librarian Tattoos) and though we would share some stats from ReferenceUSA to help anyone interested in joining the tribe. According to ReferenceUSA, using the SIC Code for Tattoos, there are 13,434 places in the US to get a tattoo; that includes  Puerto Rico (46) and the Virgin Islands (2). Here’s  some other interesting things we learned while pulling these numbers together … of those 13k tattoo shops, over 1000 of them are women-owned. And how about this, there are 1140 Home-based tattoo businesses. Applying ink and meaning to your life looks like a growth industry, over the last 12 months more than 2000 tattoo businesses have opened. Another thing we found, as if permanent ink was not enough, how about Permanent Makeup?  The SIC code for this is 7299-73.  Or if you like, Body Modification/Piercing – SIC 7299-79. Take a look at some of the interesting, colorful and courageous body art librarians have applied at MentalFloss then entertain yourself by scrolling through the creative names for the businesses in the tattoo and body art world when you run the search using ReferenceUSA. Oh, and did you think we would leave you hanging should you happen to wake up the next day and like Gob from Arrested Development, realize you’ve made a horrible mistake, the SIC Code for Tattoo Removal Services is 8011-07.

 

_____________________________________________________________________________________________

 

Search Examples using the Lifestyle & Consumer data module

The Lifestyle & Consumer module through ReferenceUSA is chock full of great data that can be used in any number of applications.  We’ve released a video that highlights how you might integrate this data as part of research project. For this example, we wanted to select a location to establish a Cultural Arts Center that will be geared towards children and families.  Step One was to compare and contrast three states to determine where the largest percentage of the population had a greater interest in Arts/Science/History (a Lifestyle select). Once that distinction was drawn, Step Two was to identify the number of households within a reasonable proximity of our site.  Using the charting tools, we were able to determine population density in all of the zip codes in our target area.  Then with the Map based Search we created a shape that displayed that proximity. With the number of records in our region in place, we then moved the data to a matrix to view by income level and zip code.  This data was then downloaded to a spreadsheet and then divided against households by Zip Code / Income to determine which households would be targeted as potential donors or as households to offer scholarship opportunities. Focusing on a single Zip Code as a model, we then applied the Children Present (Consumer select) and compared number of households with Children Present to those without.  Doing this same comparison across a number of Zip Codes will help determine the overall percentage of households with/without children present for outreach campaigns. Accessing the Download option, we then used additional Lifestyle Select Scores to further refine our audience.  By adding secondary characteristics we were able to focus in on people interested in Cultural Arts, were known Charitable Donors and had interest in Children and Family products within the targeted Zip Code and Income range. Then to demonstrate how this same information can be brought into and applied in the US Business module, we identified all of the Schools (elementary, secondary, private and parochial) in the Metro Areas adjacent to our selected site. The example is as much about the capabilities of the resource as it is about the data … the premise does not necessarily need to be about marketing a Regional Cultural Arts Center – interchange the Lifestyle selects and the Consumer Snapshot choices to design a meaningful search and related results to best suit your project! to view this video:  Market Research for a Regional Cultural Arts Center

_____________________________________________________________________________________________

 

Nine Reasons to Save Public Libraries

 

from IVN.us

link to original story: Nine Reasons Nine Reasons to Save Public Libraries By Emmily Bristol | 08/08/2012 | While the War on Women and Chick-fil-A might be getting all the juicy headlines lately, there’s another issue quietly smoldering in the background noise of this election season. It’s buried under all the campaign rhetoric and doom-and-gloom forecasts about the economy. Our public libraries are not just threatened this election season. They’re fighting for their lives — and with them, the livelihoods and well-being of hard-hit communities all over the country. Library districts in California, Illinois, Ohio, Nevada, Texas, Washington, and more have measures or proposals to slash budgets in 2012. California alone is looking at 50% budget cuts. Where I live, the library district is facing a 30% budget cut, which will close at least two branches. According to the American Library Association, 23 states are looking to cut library budgets in the most recent fiscal year. But I have yet to see a demonstration to save the libraries. Or read national news coverage about the potential collapse of one society’s most valuable resources. Indeed, it wasn’t by accident that our nation’s founding fathers established the first American lending library. But the truth is that the state of our public libraries is a kind of litmus test of not only our economic health but that of our democracy, too. After all, libraries are the free, democratization of education, unbiased research, and uncensored enlightenment. It was President John F. Kennedy who made this plea for the sanctity of our libraries: “If this nation is to be wise as well as strong, if we are to achieve our destiny, then we need more new ideas for more wise men reading more good books in more public libraries. These libraries should be open to all except the censor. We must know all the facts and hear all the alternatives and listen to all the criticisms. Let us welcome controversial books and controversial authors. For the Bill of Rights is the guardian of our security as well as our liberty.” Here are some reasons why our libraries are still the place where we as a nation will achieve our destiny:

    1. The house of the 99%: The foundation of democracy is an educated electorate. When the economy is down, it is all the more vital that we the people have access to information, education, news… and now in modern times the internet, computers, and other sources of media tools as well. Libraries do that. For everyone.

 

  • Libraries build equity: Research shows that depressed neighborhoods and declining communities are not just culturally enriched by libraries. The institutions serve as a community focal point, like a town square, and communities that have that resource rebound.

 

 

  • Community hope chest: Libraries don’t just curate the Harry Potter series and lend copies of the latest blockbusters on DVD, they also house special collections based on the needs and unique identities of the communities they serve. The library district where I live houses a special collection on a World War II magnesium plant that helped turned the tide of the war (as well as establishing the second largest city in Nevada). That’s living history that gets lost without a public space to keep it alive.

 

 

  • Renewable resource: How much do you save by being able to borrow materials from the library? How helpful is it to have this resource — especially now that even retail bookstores, movie rental shops, and record stores are closing? There’s a calculator for that.

 

 

  • Literacy: Studies show (PDF) that children’s literacy is greatly improved by access to summer reading programs and preschool reading programs at public libraries. And children’s literacy is a building-block of adult literacy. When I was in college I interned at a non-profit that worked on illiteracy, targeting at-risk youth. I worked in their summer reading program at an elementary school with one of the lowest rates of economic depression in the state (Oregon). This meant that most of the kids who went to that school were enrolled in summer school — even if they were good students — simply because it was a cheaper alternative to child care. At the end of the program each child got to pick out one brand-new book to keep. For all but just a few of the children, it was the first book they ever owned. Maybe you don’t “own” the books at the library (although, as a tax-payer I would argue we do), but the libraries are a place where the socio-economic realities that push the starting line so far back for so many can be equalized. And that’s like a small miracle in the life of a child who has already had to learn how to be hard in the face of a world that cuts them no breaks. There are very few individuals who could buy every child a book and start them on the road to literacy. (And it’s been shown that access to books in childhood is one of the biggest predictors of literacy.) But all of us together can buy a kid a building full of books. That is a miracle.

 

 

  • Leveling the playing field: Libraries offer vital resources for communities that might not otherwise be served or feel integrated. People learning English (or other languages), the elderly, deaf people, the homeless… the list goes on.

 

 

  • Safe space: In some communities, the public library may be the only free space available that is also a safe space. Young victims of bullying, kids who live with domestic violence, LGBT youth, and many more can find a safe place (and often a caring librarian) at the library. I know from personal experience — having spent time camped at my local library when I had no other safe place to go as a teenager.

 

 

  • Cultural touchstone: Many libraries showcase art — often by local artists. Likewise, the buildings themselves are often architecturally significant and enhance the beauty and character of the communities they serve.

 

 

  • Drop in or drop out: Libraries can also be a place that means the difference between a child’s success or failure in school. Many libraries offer tutoring programs, free classes, as well as access to volumes of information and technology that a kid might not have anywhere else. Believe it or not, even in these modern times there are kids who don’t have computers at home who need to type their papers for school. There are kids who can’t afford the expensive private tutor to get through Algebra. Libraries can make the difference to a kid teetering on the edge. And high school dropout rates have a direct correlation to the health of a community.

 

 

These days, there are a lot of people talking about how nobody reads anymore. But that’s just wrong. People are reading ALL THE TIME. People are on Facebook, on Wikipedia, on blogs… They are using e-readers to read virtual copies of books. They are downloading newspapers to their tablet devices. People still read. And people read books — with pages and paper and bindings — too. But the fact is, there’s all kinds of other stuff besides books that libraries do for people in our community every day. Book programs for shut-ins. After-school and summer programs for youth. Did I mention toddler story time? But more than that, it may just be the last free space that is truly free and there for everyone — homeless, young, old, rich, poor, and any race under the sun. We are all welcome there. We are all equal there. Doesn’t that seem like a space too valuable to lose?

______________________________________________________________________________________

 

ReferenceUSA class at the library

 

Rochester (MN) Public Library

 

August 13, 2012

The library has a vast collection of online databases that can help you search virtually tons of information such as how to adjust the brakes on your 1954 Volkswagen Beetle, which riding lawnmower, digital camera, or toaster oven has the highest ratings, and even the name of the ship your great-grandfather came in to America on. ReferenceUSA is a database that focuses on business and consumer information. It lists 14 million US businesses, 1.5 million Canadian businesses, 855,000 US physicians and Dentists, and 89 million residents in it’s White Pages section. Just for your information, there are 16,129 McDonalds in the United States, according to ReferenceUSA – that’s a lot of happy meals! People who would find this information valuable are:

    • Job seekers: When you look up a company, you can see what types of jobs are available in that type of business. For example, when you look up Rochester Public Library (MN) you can see that there is a Library Media Specialist position open in Rochester Schools.

 

  • Entrepreneurs and Businesses: People looking to start up a new business or those already in business for a while can look up their own business and find others that may be competition for them. They can see how many employees each business has, when they were established, even pinpoint them on a map.

 

 

  • Anyone seeking reliable, up-to-date business and consumer data: This database would be a great resource for people who may be taking business classes. The Whitepages section of the database is creepily accurate too. I searched my name and it brought up my address (not my phone number), had a map to it, and even listed my neighbors.

 

 

If you’re interested in finding out more about ReferenceUSA, there is a class at the library on: Wednesday, August 22 from 10-11am in Meeting Room B The class is free and open to the public; however, space is limited.                                  You may register online, at the second-floor reference desk or by calling 507.328.2309. Brenna Smeall, a representative of ReferenceUSA will be here to show us tips and tricks on how to get the most out of our searches. Are you coming? Facebook it! Bad Kitty ____________________________________________________________________________________________________

 

Check Out This Library Card Table!

Recently our friend the Swiss Army Librarian posted a story about a cool project that is worth sharing …thanks Brian!

July 25th, 2012

Tommy's Library Card TableEarlier this summer, my coworker Tommy got the idea for a library art project: mail a letter to 200+ libraries across the country, asking them to send him one of their library cards. He enclosed a return envelope, and most of them responded! For the next few weeks, Tommy’s envelopes, with new library cards enclosed, poured into the library from all over the country. It was fun to see the variety and creativity of library cards. Tommy’s project was dependent on how many library cards he received. In the end, the number he got fit more or less perfectly on one of the coffee tables in the library, so he got permission to arrange them on a table and cover them with a protective epoxy. It looks great in the library, and the plan is to leave it in the library permanently. Tom also put up a sign on the table explaining what he did – the table is very eye-catching, and has already proved popular with staff and patrons. Click Here for a Larger Image

 

 

 

 

________________________________________________________________________________________________

 

Competitive Insights

A regular user of ReferenceUSA contacted recently asking about various ways to use ReferenceUSA to gain insights ‘competition in his locale.  We’ve t together a short tutorial to share some of these strategies that anyone can apply. In the tutorial, you’ll see how to find a quick list of the other businesses in your line of business that are in the closest proximity to your location (Competitors Report).  We also point out how looking at Nearby Businesses will highlight other businesses in related industries that may be of interest. Next, use some of the tools integrated in ReferenceUSA to expand the search to include more ‘same line of business’ competitors or customize the search to return the results of based on your specifics. Along the way  see how to sort results by Annual Sales figures and how to build a Custom Download. In the last section, we bring Map-based Search into the picture and see how to delineate the map by City and discover how many businesses similar to yours are in each community.  Will do a cool search with the Radius tool to look at what awaits if you expand your deliver area.  Then, taking a key from the initial list of businesses that are near our current location, we’ll look for similar businesses on the map and see if there are competitive businesses near them – all with eye towards where might you locate a new business! Click the image below to see the video and connect to the entire library of  ReferenceUA tutorials.

_________________________________________________________________________________________________

 

Notice Anything Different?

When you open ReferenceUSA to start your search today, there are a few terrific new changes intended to take your searching up to eleven. The link below will take you to a full document with additional details and screenshots. Here are the highlights:

Library Locator

From the ReferenceUSA homepage, you will see a new feature designed particularly for those individuals who may be discovering ReferenceUSA for the first time.  By using the Library Locator and entering your Zip Code, we will display libraries in your area that may offer ReferenceUSA.  Phone numbers are included so you can contact the library directly for information on obtaining access to ReferenceUSA.

 

Chose your search level in US Business

One of the best features in ReferenceUSA is that every user can customize their searches to match their intended outcome and search style.  We deliver an impressive 28 Million plus business records. As many of you know, our process includes telephone verifying information with the listed companies, rather than not display the business who we believe are active, but have not gone through our complete verification process, we publish that information and allow you to filter based on your needs. You can now tart your custom search by including all records (28M), including only the records that have been telephone verified, or even looking at just the pre-verified records. Subscriptions that include access to the Canadian Business data module will have the same capabilities.

US Health Care County Search

The ability to search by County in the US Health Care module is now active.

Data Dictionary

We’ve embedded a link to a ‘Date Dictionary’ that will serve to define the various fields you will see when you download data.

Neighborhood Search

Searching by Neighborhood is a popular and well-used feature in the US Business module and now that capability is available in the US Standard White Pages. We are certain that these new additions are going to improve your experience and as always, we welcome your comments and feedback. product enhancements july192012

__________________________________________________________________________________________________

 

New Enhancements to ReferenceUSA

Download a  copy of the email we recently sent out highlighting some of the latest enhancements to ReferenceUSA. ReferenceUSA New Enhancements

__________________________________________________________________________________________

 

Is this on your iPad yet?

Down load for free itunes

________________________________________________________________________________________

ReferenceUSA Launches iPad App

 

OMAHA, Neb., Jul 2, 2012 (GlobeNewswire via COMTEX) — ReferenceUSA, the online reference database of choice for over 80% of libraries, announced the release of an iPad app to provide mobile access for library-card holders today. This release comes on the heels of a variety of technological upgrades as part of an ongoing initiative to make ReferenceUSA as accessible as possible to users, 24 hours a day. ReferenceUSA is a product line offering of Infogroup, the leader in high value data and multi-channel marketing solutions.

 

“The challenges of the economy over the past few years have resulted in cut-backs for library computer hours, but a subsequent increase in the demand for computer time due to job searches,” explained Steve Laird, President, ReferenceUSA. “ReferenceUSA has arisen as a pivotal job-search tool for millions of library-card holders. Patrons use it to research companies before they interview and to find a list of companies in their industry or region of interest. Combine those three factors and the need for mobile access to our database became clear. The iPad app was just a first step, due to its popularity as a mobile search tool. Our iPhone app is currently in development and the Android app is planned for a 2012 release as well.”

 

ReferenceUSA already operates on a full web-based platform, which has allowed for seamless integration and full-functionality of the mobile iPad application.

 

“As more and more library users request computer time, librarians have been asking us to help them deal with the demand by enabling patrons to access their library’s reference from anywhere at any time,” continued Laird. “In addition to offering 24-hour availability to the library’s resources, this frees up some of the library computers for people that don’t have any other way to access the information they need.”

 

The ReferenceUSA iPad application can be downloaded from the iTunes store. From job leads, to market research or to simply finding an old friend or family member, ReferenceUSA is a powerful tool for job seekers, entrepreneurs, marketing professionals and people hoping to reconnect with someone from their past.

 

“ReferenceUSA absolutely rocks my job,” stated Robin Crow, reference Librarian, Amarillo Public Library, Texas. “Like Superman of the 1950s, it’s faster than a speeding bullet, more powerful than any other database, able to leap accurately to the solutions our patrons need, and makes me look like the Queen of Super Service!”

 

To find out if your library carries ReferenceUSA, please inquire at their reference department. Library administrators can purchase online access to ReferenceUSA by visiting http://www.ReferenceUSA.com or calling 800.808.1113.

 

About Infogroup

 

Infogroup helps companies increase sales and customer loyalty through its high-value data and innovative multi-channel digital and offline marketing solutions. Infogroup enables its clients — from local businesses to Fortune 100 companies — to target, connect with and engage their most valuable audiences. With cutting edge technology and analytics bolstered by our real-time Data Axle (TM) of contextually relevant information on more than 230 million individuals and 24 million businesses, Infogroup delivers the complete spectrum of value added data, direct and digital marketing solutions. For more information, please visit http://www.infogroup.com .

_________________________________________________________________________________________

Alachua County Library District …

…is encouraging you to thinks outside the book _____________________________________________________________________________________________________ from Chillups We found this on a blog site called ‘ChillUps’ …a link to video from our friends at the         Fort Vancouver Regional Library CHILLUPS _________________________________________________________________________________________

New video for Ft Vancouver

Take a look at this terrific and informative video on using ReferenceUSA produced by our friends at the Fort Vancouver Regional Library

_______________________________________________________________________________________

 

from Librari’Anne

 

 

Tricks of the Trade: ReferenceUSA

 

_________________________________________________________________

 

ReferenceUSA for iPad

from CNET

_________________________________________________________________________________________

 

Who’s Hiring? Job Listings Added to Company Profiles on ReferenceUSA

Joan Divor of the Burlington County Library System (NJ) gives a nice, succinct overview of this new feature …Joan’s Blog

Burlington County Library System logo________________________________________________________________________________________

 

ReferenceUSA ‘serves up’ the data for an article in the Independent Weekly

Recently, the Independent Weekly posted a story promoting EatLafayette, a campaign to promote locally-owned restaurants in Lafayette Parish, Louisiana.  Within the article, ReferenceUSA is cited twice as the data source for key information. Take a look at the article here: Lagniappe

 

________________________________________________________________________________________

 

Use ReferenceUSA to find a Japanese restaurant in Miami Dade

Library patron and web designer Daniel-san in South Florida contacted us recently on how to find Japanese restaurants in Miami Dade County.  We added a few additional search filters to refine hie results and wrapped it all into a quick tutorial that y’all are welcome to share in.

 

 

_________________________________________________________________________________________

 

Gala Author Tea, sponsored by ReferenceUSA

 

Mon., June 25, 2012 2-4 p.m. Anaheim Marriott, Grand Salon E Advance tickets: $49, $45 ALTAFF division members; onsite tickets: $55. Event code: ALT1

Don’t miss this traditional event. Bestselling writers, including Selden Edwards, Jane Green, Andrew Gross, Adam Mansbach, and Dustin Thomason, will discuss their writing life and forthcoming books. Enjoy tea, finger sandwiches, and a variety of sweet treats. A booksigning will follow, with some books given away free and others available for purchase at a generous discount. Purchase tickets early to this event, which is always a sell-out. Adam Mansbach (photo credit: Open Road Media) Adam Mansbach Seriously, Just Go to Sleep, Akashic Books/Consortium April 2012; $15.95; 978-1-617-75078-6 Adam Mansbach is the author of Go the F**k to Sleep, a #1 New York Times best seller and one of the most talked-about books of the decade. A viral sensation that shot to #1 on Amazon.com months before the book was even available, it has been published in 36 languages and is forthcoming as a feature film from Fox 2000. Mansbach’s other books include the novels The End of the Jews, winner of the 2008 California Book Award, and Angry Black White Boy, a San Francisco Chronicle Best Book of 2005 that is taught at more than 80 universities and has been adapted into a prize-winning stage play. Mansbach’s screenplay Panarea, starring Chloe Sevigny and Mark Webber and executive produced by Jim Jarmusch, will shoot this summer in Italy and Sweden. We have a limited number of complimentary tickets available, for more details contact your ReferenceUSA account rep

_________________________________________________________________________________________

 

ReferenceUSA now providing Job Postings

Next time you open a Business Profile in ReferenceUSA look to see what Job Postings are connected with that business.  We are now connected to indeed.com, the world’s busiest aggregator of job postings. Watch a quick introduction to this latest addition to ReferenceUSA Introduction to indeed.com

______________________________________________________________________________________

 

Planning Ahead for Anaheim?

The ALA has released a very clever scheduler (linked below) that will help you organize your time on the exhibit floor.  You will certainly want to include a stop at our Booth (1013).  We are planning a series of brief demonstrations to introduce many of our most recent enhancements, including our powerful  Mobile App and the recent job postings within a company profile. To view the schedule, click here: ReferenceUSA show schedule Here’s more information from the ALA regarding the Conference Scheduler tool. Use the Schedulerto plan your time, create your calendar, and find out about speakers, events, networking opportunities, and more. Visit the ALA 2012 Annual Conference website for general information about the conference.  ALA ANAHEIM

______________________________________________________________________________________

 

Another Enhancement to beef-up your results

We’ve made a subtle, but powerful enhancement to the US Business module. In the past, when searching for a business, you entered the name of the company in Quick Search and with any applicable geography were presented with a list results.  You could perform the same search in Custom Search with the additional benefit of narrowing results based on all of the additional criteria.  Pretty gr however, we have now taken this search to a whole ‘noher level! Now when you use the Company Name search in the Custom Search tab, you can list multiple company names.  This allows you to easily compare a company’s presence in a given geography, do they have as many locations as their competitors.  Or to see the ratio of one or more businesses in relation to another business or businesses. It’s a very simple and subtle change that gives a tremendous boost to your searching. Click the link to see short walk through, with some bonus material.. Multiple Search

 

_________________________________________________________________________________________

 

Two minutes on Verified Records

Click through to see a 2 minute video on Verified/Pre-Verified Records in the US Business module.

Verified Records

 

_________________________________________________________________________________________

 

Dustin Thomason, co-author of the Rule of Four scheduled to appear

 

 at Gala Author Tea, sponsored by ReferenceUSA

 

 

Mon., June 25, 2012 2-4 p.m. Anaheim Marriott, Grand Salon E Advance tickets: $49, $45 ALTAFF division members; onsite tickets: $55. Event code: ALT1

Don’t miss this traditional event. Bestselling writers, including Selden Edwards, Jane Green, Andrew Gross, Adam Mansbach, and Dustin Thomason, will discuss their writing life and forthcoming books. Enjoy tea, finger sandwiches, and a variety of sweet treats. A booksigning will follow, with some books given away free and others available for purchase at a generous discount. Purchase tickets early to this event, which is always a sell-out. Dustin Thomason (photo credit: Mark Lafferty)

Dustin Thomason

12:21, Dial Press/Random House Aug. 2012; $27; 978-0-385-34140-0 Dustin Thomason is co-author of The Rule of Four. He was the co-creator of television’s The Evidence, and an executive producer on the series Lie To Me. He received his MD from Columbia University. ask your ReferenceUSA Account Representative about complimentary tickets to this event

 

_________________________________________________________________________________________

 

At ReferenceUSA, we talk business every week!

Here’s a story from Texas that speaks to the surge of small business start-ups. Each week, we hold webcast, open to the public, on how to use ReferenceUSA to Start, Manage and Grow a business.  Check the schedule and registration links here

Programs help small business owners excel

Starting a business from scratch is far from an easy task, but it is something more people are turning to in the Tomball and Magnolia area. From January to mid-May, 35 permits were issued by the City of Tomball for commercial projects. “We have new businesses opening up in Tomball at a rate like never before, and the vast majority of them are going to fall into the small business category,” said Bruce Hillegeist, president of the Tomball Chamber of Commerce. Although the U.S. Small Business Administration has no broad definition for “small business,” it uses several factors to determine whether a business would qualify as one, including the number of employees over the past 12 months and average annual receipts over the past three years. Size standards vary depending on what type of industry the business falls within. There are 3,943 businesses with a listed address in Tomball and 2,703 in Magnolia, according to Reference USA, a database of businesses in the United States. Of those businesses, 3,711 of the Tomball businesses have fewer than 20 employees, and 2,590 in Magnolia. The surge of small businesses in Tomball is a real thing, according to Mary Harvey, president of the Tomball Business Association and owner of Granny’s Korner on Market Street. “I’ve been here since the early ’80s. I’ve seen it big and I’ve seen it slump, and right now we’re at a point where it’s really on the rise,” she said. “You can just look around, and you see the ‘coming soon’ signs.”

Where it starts

Dr. Jamie Marshall opened her own chiropractic practice—Quality of Life Chiropractic—in Magnolia in March. She said she chose Magnolia as a location after identifying it as an area that was clearly growing, but lacked options as far as chiropractic services were concerned. “It’s kind of the American dream to own your own business,” she said. Otis Parks decided to open up his family’s antique store—With These Hands Antiques—on Main Street, Tomball, after he retired. While business can be slow at times, Parks said the key is offering a product or service that people cannot get at generic shops. “You go in a lot of stores and all you see is the same thing over and over again,” he said. “We try to strictly carry one-of-a-kind stuff you don’t see at your run-of-the-mill antique store.” The reason Andrea and Dave Ketterer decided to start up their own business was simple: after spending years working 60 to 70 hours per week in corporate jobs, they both decided that, if they were going to spend that much time working, they might as well work for themselves. Today, the Ketterers run Circle K-9, a certified dog training service, which opened in Magnolia in January. “We basically funded the initial costs through our own savings,” Andrea said. “Our goal is to get to the point where we need to hire more employees, to eventually become the job creators.”

Available resources

The most common problems for new small businesses are financial, said Karen Cavallaro, a senior consultant with Lone Star College’s Small Business Development Center, located on Research Forest Drive in The Woodlands. “Usually, small business owners are very good at what they do, but are unfamiliar with the other aspects of operating a small business,” she said. “Many underestimate expenses and overestimate revenues when preparing their business plan.” Cavallaro, who works with small businesses in Tomball and Magnolia, said a start-up is more likely to struggle due to a lack of marketing, selling and accounting skills than anything else. When Charlotte and James Moncrief started up Red Lion Plumbing in Magnolia in 2010, they had zero customers. They had ideas for how to run their business, but sought consulting from the SBDC to help get things off the ground. “We wanted to understand what we needed to do just to get started,” Charlotte Moncrief said. “They helped us set goals, write up a development plan and advised us on how we might want to finance our business.” The SBDC proved to be most helpful when it came to networking, Moncrief said. “Karen introduced us to a lot of networking groups and chambers of commerce, which is what really helped kick-start our business,” she said. “We made some very good contacts that way. We went from having no customers to having a scheduling book that is almost always full.” Local chambers of commerce are a vital source for small business owners, Cavallaro said. On top of networking opportunities, the Tomball Chamber provides programs in economic development, community services and special events. It also includes a free Small Business Start-Up Guide on its website. In addition to free one-on-one consulting services, small business owners can take loans at reduced interest rates from local SBA certified banks, including Spirit of Texas Bank in Magnolia and Regions Bank in Tomball. The Ketterers did not require a loan to start their dog training business, but Andrea said they will likely be seeking out consulting in some form in the future as they plan their growth. “Right now, we’re the only two employees,” she said. “At the rate that we’re going, our future plans will definitely involve expanding, and we want to make sure we do it right. It’s always good to seek advice if you’re unsure of something.” Small business on the rise<br /><br /><br /><br />

 

__________________________________________________________________________________________

 

A Priest, a Rabbi and a Minister walk into a database …

People who use ReferenceUSA religiously are the first to notice the changes and enhancements that we are providing to our end-users to make their search efforts more efficient and successful.  Not to mention, the access to deeper pools of data in which to dive. Last month, we did quite a lot of work on Churches.  We added almost 14,000 web addresses and over 28,000 contact names.  You did know that ‘Religious Director’ is a searchable Job Title right?  Start in the US Business module/ Custom Search / Executives and choose Executive Title.  Scroll through the big list of available titles to find Religious Director.  Apply any other criteria and then View Results. In the Big Picture, a search with the SIC Code 8661, Religious Organizations, yields over half a million results.  There are all sorts of related SIC code searches that someone interested in Religious Organizations might try.    Use the Major Industry Group table and expand on Services (70-89) to find Membership Organizations (86).  That category expands to 8661 which in turn opens up to display a litany of related matches using the full six digit SIC codes. Other related matches would be finding the businesses who do business with churches – Suppliers both Wholesale (5199-96) or Retail (5999-50).  There are SIC codes for Church furnishings, builders, restorationists and consultants.  There is even an SIC code for Steeples and Spires. One of the clever ways we have seen this information being applied was at a university looking to boost attendance at their athletic events.  The plan was to connect with area churches and synagogues to offer group ticket packages and build special event days at the football/basketball games.  And not that they stopped there…they used their ReferenceUSA account to create a ‘marketing package’ they could include with their offer, adding maps and lists of local restaurants that could accommodate larger groups.  Lots of different offices and talented people were involved and they were all able to extract an employ various parts of ReferenceUSA to help make the project a success. Amen.

_________________________________________________________________________________________

 

Mon., June 25, 2012 2-4 p.m. Anaheim Marriott, Grand Salon E Advance tickets: $49, $45 ALTAFF division members; onsite tickets: $55. Event code: ALT1

Don’t miss this traditional event. Bestselling writers, including Selden Edwards, Jane Green, Andrew Gross, Adam Mansbach, and Dustin Thomason, will discuss their writing life and forthcoming books. Enjoy tea, finger sandwiches, and a variety of sweet treats. A booksigning will follow, with some books given away free and others available for purchase at a generous discount. Purchase tickets early to this event, which is always a sell-out.

Andrew Gross (photo credit: Jan Cobb)

 

Andrew Gross

15 Seconds, Harper/HarperCollins Aug. 2012; $24.99; 978-0-062-13674-9 Andrew Gross is the author of the New York Times and international bestsellers Reckless, The Blue Zone, Don’t Look Twice, and The Dark Tide, which was nominated for the Best Thriller of the Year award by the International Thriller Writers. He is also coauthor of five number one bestsellers with James Patterson, including Judge & Jury and Lifeguard. He lives in Westchester County, New York, with his wife, Lynn. There are limited number of complimentary tickets available.  Ask your ReferenceUSA Account Executive for details.

 

_________________________________________________________________________________________

 

Steve Laird invited to speak at ALA 2012 in Anaheim

Steve Laird, President of InfoGroup’s ReferenceUSA has been asked to participate in this year’s  Publishers Forum at the American Library Association’s annual convention. ALA Annual is in Anaheim, California this year.  Once again, the Publisher’s Forum is sponsored by the Business Reference Sources Committee (BRSC) of the Business and Reference Services Section (BRASS) of the Reference and User Services Association (RUSA) of the American Library Association (ALA). Don’t you LATA (Love All the Acronyms) The Forum will be held on Sunday, June 24, from 1:30-3:30 in Room 207B of the Anaheim Convention Center. This year, a different topic will be discussed – how firms gather, validate, and document information about private companies. This year’s session is titled “How Private Is Private? Is It Really Possible to Find Information on Private Companies?” Steve will be delivering an overview of ReferenceUSA and addressing these questions:

    • How does ReferenceUSA  gather private company information for its databases?

 

  • How does your company validate the accuracy of the private company information?

 

 

  • Does your company document the source of your information?

 

 

There will be a Q&A session following the presentations for Q&A. Unable to attend this presentation?   Be sure to stop at the ReferenceUSA #1013 in the Exhibit Hall.  Steve along with other representatives from ReferenceUSA will be presenting brief demonstrations on the newest features available in ReferenceUSA.

_________________________________________________________________________________________

 

Mayhem is Coming!

Bryce Thornton at the Hoover Library in Alabama sent us this video highlighting his Library’s Summer reading program that we thought y’all would enjoy! Mayhem is Coming!

 

________________________________________________________________________________

 

ReferenceUSA releases records with live job postings through indeed.com

Sourcing indeed.com is the leader in external source hirings.  Your patrons will now have access to job listings from indeed.com through an API feed with daily updates.

 

May Product Enhancements

When you opened up ReferenceUSA today, you were greeted with a number of significant and frankly pretty cool enhancements to the service.  We are always working to find subtle and not-so-subtle ways to improve the experience often as a direct response to your requests. These are the items that we’ve added/improved for you…be sure to check them out and then share your feedback! Enhancement #1  Link Business Profiles to Job Postings Enhancement  #2  Search for multiple companies at one time! Enhancement #3  Type ahead functionality for SIC Enhancement #4  Hyperlink from Map pinpoints to Business Profile Enhancement #5  Census Block/Census Tract data on Business Profiles Enhancement #6  Six Digit NAICS codes click the link below for more details May 2012 Product Announcements

______________________________________________________________________________

 

ALA 2012 Special

We added Special ALA 2012 pages in the ReferenceUSA Today section.  This will help you find us in the Exhibit hall (Booth 1013) and plan your visit as we will be giving several short demonstrations throughout the day to introduce the New Mobile Application, discuss the value in adding nearly 9 million pre-verified business records, share the great news about the embedded links to job-openings as well as other topics you have been asking about. In addition, you will find continuing information regarding the ALTAFF  Gala Author Tea sponsored by ReferenceUSA linked here, including profiles of the authors scheduled to appear. ___________________________________________________________________________

Things to do in Hernando County (FL)

 

JOB RESEARCH TIPS AND TRICKS: The Hernando County Public Library System will offer a ReferenceUSA seminar at 2 p.m. Wednesday, May 23rd at the East Hernando Branch Library, 6457 Windmere Road, Ridge Manor West. The speaker will be Bill Carlson of ReferenceUSA, who will explain how businesses and consumers can increase their access to information, such as new business opportunities, tracking down addresses and phone numbers, finding news articles for research, locating out-of-town companies, and searching for jobs by skills, location and industry. Information is also available in ReferenceUSA that can be used for finding neighbors, relatives or long-lost friends. There is no cost to participate. To reserve a seat or for information, call Anthony Adams at (352) 540-6374 or visit referenceusa.eventzilla.net.

_________________________________________________________________________________________

 

BIG WIN! for the Free Public Library of Hasbrouck Heights

We’ve been posting items relating to a recent event in hosted by the Free Public Library of Hasbrouck Heights, New Jersey.  Library Directory Mimi Hui organized the event inviting the local Chamber of Commerce to attend a presentation on how local businesses can take advantage of the many resources provide by the library and available to business professionals and entrepreneurs. Bill Loges, the ReferenceUSA Account Executive for New Jersey was on hand to demonstrate to the crowd how they can access ReferenceUSA from their office to research information about their community.  Whether it is an established business looking to expand or a new business just getting started, ReferenceUSA provides essential data on prospects, vendors, customers, locations,  as well as ‘insiders’ information for competitive intelligence on competitors. Bill also shared news on upcoming enhancements to the service including a powerful mobile app, advanced map-based searching and embedded job postings.  This in addition to the already powerful database with information on more than 28 million businesses and 200 million consumers. What made this event so successful were the incredible efforts of Ms. Hui.  She worked directly with the Chamber to promote the opportunity for their membership to learn about all of the business resources available at the Library. She actually went door to door to personally invite local business people! Another contributing factor to the overall éclat was employing the email capabilities of ReferenceUSA.  Sending out invitations via email not only helped reach busy and hard to reach business professionals but it was an easy way for the recipients of the email to forward to friends and colleagues, thus spreading the word. On the day of the event, so much so that the hotel staff where the event was being held needed to bring in more chairs.  Ms. Hui had also invited local media representatives so that subsequent stories could maintain the buzz. After two hours that included breakfast, a thorough demonstration of ReferenceUSA by Bill and plenty of questions from attendees things were ready to wrap up, but not before the true value of the day emerged.  More than twenty of the participants wanted to sign up for a library card! In follow up conversations with the Library, we’ve learned one of the local businesses has approached Ms. Hui to not only express their appreciation for her efforts and outreach as well as for all the services the Library provides but to also learn what how they can make a financial contribution to the Library. One might wonder how many businesses in their service area are waiting for the opportunity to partner with their library in this or a similar fashion. As result of the excitement generated from this event, we have already organized a special on-line workshop for those that attended.  Now that they have their library cards and access to ReferenceUSA through the Library, we want to provide a forum where new users can ask questions, see more in-depth examples and further enhance their newly acquired research skills and reference acumen. Stories like this are a Win/Win/Win.  Librarians often share with us that they have trouble getting the word out to their community.  In this case the staff and leadership of the Free Library of Hasbrouck Heights did an excellent job of integrating grass-roots campaigning with current technology and in the process won over nearly two dozen new library fans!  Ms. Hui did a fantastic job in bringing this all together and we are honored to have been asked to play a part. want to do something like this at your library?  we are ready to assist! just contact your ReferenceUSA rep

____________________________________________________________________________

 

Verified and Pre-Verified records now available in

 

the U.S. Business module  

You probably have noticed the recent increase in the number of records being returned when conducting a search in ReferenceUSA’s US Business module. Actually it would be hard to miss since the ‘counts’ have gone from 14.5 million to nearly 24 million. Where did this ‘lift’ come from you might be asking.  In our process, and what truly sets us apart from every other business data provider, is that we telephone verify every record and we do this on an annual basis.  This means that every year, we contact every business listing and verify that they are in still in business and that we have their essential information.  This equates to more that 25 million out bound calls made by our tele-research group each year. However, we do not reach 100% of the businesses we call.  We have every reason to believe that are an active enterprise, it’s just that we are not able to connect by phone.  These records become part of our ‘Pre-Verified File’.  Previously while we attempted to reach these businesses, theses record remained in this pre-verified state and inaccessible to researchers.  Rather than have this information sitting on the shelf as it were,the decision was made to add it to the already robust file of 14.5 million verified business records thus raising the total amount of listings to nearly 24 million. In order to help you discern which records have been fully scrutinized and vetted, we are adding a green V icon. When you create a list of companies based on your specific requirements and criteria, you can easily distinguish which are the records that have been verified and which are still in process.  We’ve also added the ability to generate results by ‘excluding’ all of the records in the pre-verified state. You will find that option or ‘select’ in the Custom Search Tab under special select.Chose this option and then when the prompt window opens, indicate that you want to include only verified records.  Using the Update Count button will allow you to see the totals before and after you have made this selection. We know this upgrade has a willing audience and this is truly a time when more is better! if you require additional assistance in filtering verified/pre-verified records, please contact us by phone at 800 808 1113 or by email at reference@infogroup.com ____________________________________________________________________________

Gala Author Tea, sponsored by ReferenceUSA

 

Mon., June 25, 2012 2-4 p.m. Anaheim Marriott, Grand Salon E Advance tickets: $49, $45 ALTAFF division members; onsite tickets: $55. Event code: ALT1

Don’t miss this traditional event. Bestselling writers, including Selden Edwards, Jane Green, Andrew Gross, Adam Mansbach, and Dustin Thomason, will discuss their writing life and forthcoming books. Enjoy tea, finger sandwiches, and a variety of sweet treats. A booksigning will follow, with some books given away free and others available for purchase at a generous discount. Purchase tickets early to this event, which is always a sell-out.

Be sure and ask your ReferenceUSA rep about complimentary tickets!

 

Jane Green

 

Jane Green

Jane Green is the author of 12 bestselling novels, dealing with real women, real life, and all the things in-between, with her trademark wisdom, wit and warmth. As well as writing a daily blog, www.janegreen.com, she contributes to various publications, both online and print, including Huffington Post, The Sunday Times, Wowowow, and Self. A foodie and passionate cook, most weekends see her cooking for a minimum of 20 people in her home in Westport, Conn., where she lives with her husband and their six children. When she is not writing, cooking, filling her house with friends and looking after their animals, she is usually thanking the Lord for caffeine-filled energy drinks. Another Piece of My Heart, St. Martin’s Press/Macmillan March 2012; $25.99; 978-0-312-59182-3 _____________________________________________________________________________

Merchants Meet, Learn Valuable Info Through Chamber,  Library Collaboration

by Alana Quartuccio, Hasbrouck Heights Patch Hasbrouck Heights Chamber of Commerce and public library hosted a networking breakfast for local business owners; learned information about how ReferenceUSA can be helpful to one’s business and accessible via a library card. Nearly four dozen local merchants came together Tuesday morning for a networking breakfast at the Holiday Inn that not only gave them the chance to mingle but also supplied them with some valuable information about a resource tool that can be beneficial to their business. The Hasbrouck Heights Chamber of Commerce and public library teamed up to put this event together. Mimi Hui, library director, explained that the Heights library believes in collaboration and partnership. Since the library offers many resource through its BCCLS (Bergen County Cooperative Library System) she invited Bill Loges of ReferenceUSA to present the companies research tool that can be used to identify potential customers, competitors and so on. She explained this type of information is something many may tend to pay a lot of money for information that may not be so accurate. All one needs is a library card to access the ReferenceUSA database through BCCLS, she explained. Loges walked the audience through what ReferenceUSA does and who it supplies it’s information to. Among some of their biggest clients are Google, Yahoo  and GPS technology companies such as TomTom. ReferenceUSA, based in Omaha, Nebraska, has 400 employees researching daily to keep their information updated, said Loges. He explained the many ways their researchers use to find information on businesses to continuously update their databases. All information is verified via a phone call, he explained. Information is updated monthly and the company is currently working to make their updated information available in real time, he said. Loges explained that New Jersey is unique because it is the only state that can access this information supplied by ReferenceUSA through public libraries. It was made possible thanks to a former state librarian who purchased the use years ago and made it available to all public libraries and universities in the state, he said. Loges went over how the site  can be accessed by entering one’s library card number into JerseyLinks.com website which can be found on the BCCLS site. He explained the many ways one can do a search what type of information one may wish to focus on such as companies with less than 50 employees. He also presented an example of how to find how many credit union services are located in one area. He or she can do a search based on the city or zip code, and how to expand or reduce the search by narrowing things down by searching within a 3-mile radius. The data found can then be exported to an Excel spreadsheet. Ray Vorisek, president of the Heights Chamber of Commerce, said the organization usually hosts a networking breakfast once a year but are now looking to offer this type of event a few times throughout the year instead of having quarterly night meetings. Interested in scheduling an event like this in your area? Contact your local ReferenceUSA rep.

 

________________________________________________________________________________

 

Gala Author Tea, sponsored by ReferenceUSA

 

Mon., June 25, 2012 2-4 p.m. Anaheim Marriott, Grand Salon E Advance tickets: $49, $45 ALTAFF division members; onsite tickets: $55. Event code: ALT1

Don’t miss this traditional event. Bestselling writers, including Selden Edwards, Jane Green, Andrew Gross, Adam Mansbach, and Dustin Thomason, will discuss their writing life and forthcoming books. Enjoy tea, finger sandwiches, and a variety of sweet treats. A booksigning will follow, with some books given away free and others available for purchase at a generous discount. Purchase tickets early to this event, which is always a sell-out. Be sure and ask your ReferenceUSA rep about complimentary tickets! Selden Edwards is the author of The Little Book. He spent his career as headmaster at several independent schools across the country, and for more than 40 years has been secretary of his Princeton class, where he also played basketball. He lives in Santa Barbara, CA.

 

Learn more about Mr. Edwards here

 

___________________________________________________________________________

 

ReferenceUSA Lunch & Learn at the Downers Grove Public Library

Patrons of the Downers Grove (IL) Public Library are invited to attend a special event at the Library  this coming Wednesday, May 09 at Noon.  Eric Ebers from ReferenceUSA will be demonstrating the some of the many ways to use this amazing database.  If you are a job-seeker, a business owner or would be entrepreneur, this is a must-see presentation.  And lunch will be provided! ReferenceUSA is a data base with powerful information on more than 30 million businesses and equally invaluable data on more than 200 million households and consumers.  This on-line resource is available, for free, through the Downers Grove Public Library. Eric will be presenting live examples of how the thousands of end-users across the country access ReferenceUSA.  Every day people are using this information to compliment their job-searching efforts.  Business owners and entrepreneurs are accessing pertinent and actionable information to start, manage or grow their enterprise.  Or any of the countless other ways people apply business or residential data to their everyday lives.   You would be surprised what you too can discover once you start using this resource. So if you have an appetite for learning you can spend your lunch feeding that quest for knowledge (and have lunch too), please join us.  Follow the link below to register and for maps and directions to this very special event. ReferenceUSA Lunch & Learn ______________________________________________________________________________

New Haven Free Public Library presents ReferenceUSA

The New Haven (CT) Free Public Library is presenting a special program entitled:

Reference USA for business, nonprofit and job seeking

at the The Main (Ives) branch of  located at 133 Elm St., New Haven on  Wednesday, May 9, 2012 from 10:00 AM to 11:00 AM (ET) This is a free demonstration, but registration is required. Registration Link or contact Seth Godfrey at 203-946-7431

______________________________________________________________________

 

Hasbrouck Heights (NJ) Chamber of Commerce & the Hasbrouck Heights Public Library to Host ReferenceUSA Event

from the Hasbrouck Heights Patch Local businesses from the area are invited to attend breakfast event which features guest speaker from ReferenceUSA. The Hasbrouck Heights Chamber of Commerce in collaboration with the Hasbrouck Heights Public Library invites local businesses from around the area to come and connect with other business professionals  Tuesday, May 8 at the Holiday Inn from 7:30 to 9:30 a.m. Special guest speaker will be Bill Loges of ReferenceUSA. He will demonstrate how one can easily develop a client list with the use of a library card. Come and learn how quickly to access useful and targeted information to cultivate the growth of your business. Seating is limited. There is no charge to attend, but registration is required. To reserve your seat, call 201 288-0488 or go to http:// hasbrouckheights.bccls.org and go to calendar.

 

______________________________________________________________________________

 

Chelsea District Library Unveils Business Resource Center

Chelsea area small business owners and entrepreneurs have a new resource 
center available to them at the Chelsea District Library for assistance and 
advice.

Unveiled Thursday night, “The Business Resource Center is a fine example 
of the essential role that our library can play in the community,” said  Bill Harmer,
library director.

And although the library has been providing books, one-to-one counseling, 
workshops and training for years, this new collaborative effort brings 
together the library, the Chelsea Area Chamber of Commerce, SCORE and 
Michigan Small Business and Technology Development Center. The center, 
located on the second floor, includes a new specialized business database 
called ReferenceUSA.

ReferenceUSA allows users to search market research, customer demographics 
and competitor profiles. The data helps business owners find new business 
opportunities and partnerships, and research executives and companies 
worldwide.

Library users can track down addresses and phone numbers, and examine 
community profiles and demographics - all tools that can aide a business 
owner in starting,expanding and marketing his or her business. 

And, it’s all free with a Chelsea District Library card.

“The Business Resource Center is a way to help grow your business, and it’s 
at your fingertips at the library,” Harmer said, adding that staff will 
show people how to use the new program.

Harmer said a survey from the University of South Carolina found that 78 
percent of business users indicated that information obtained from the 
public library contributed to the success of their business.

“This has been an exciting collaboration over the last two years, not 
just for our members, but for all future business owners in Chelsea,” 
said Bob Pierce, executive director of the Chelsea chamber.

About 35 people attended the launch including Steve Feinman, of Dexter 
Township,who is familiar with the business services that the library offers 
because he’s one of the people who provides them.

Feinman is the state director for SCORE and can be found every third Wednesday 
of the month at the Chelsea Library for one-on-one counseling.

“SCORE is a nationwide organization of active and retired business men and 
women who volunteer their services to assist small businesses and entrepreneurs,” 
according to the organization’s website. It provides free business counseling 
and offers low-cost workshops on a variety of business topics.

Feinman said he’s worked with business people who own everything from lawn 
services to software companies - even a fish farmer.
No matter the size of the company or the number of employees, “They all have 
common problems,” Feinman said.
“The need for information isn’t going anywhere, and the Business Resource Center 
offers guidance,” he said.

Lisa Allmendinger is a regional reporter for AnnArbor.com. She can be reached at lisaallmendinger@annarbor.com. For more Chelsea stories, visit our Chelsea page. 

_____________________________________________________________________________

Product Update!

On the evening of April 26th ReferenceUSA will be releasing two new search features.  We have added 9 million records from our ‘Pre-Verified’ file.  This is a great resource for library patrons and professional researchers.  We have also added ‘Executive Ethnicity’ data which will allow users to search for executives (not just business owners) by ethnic groupings.  For example, your users will be able to specifically look for all female, latino business owners, CEO’s and Human Resource executives.

Take a look at the link below for screen shots and please give us some feedback by voting in our poll below.

ReferenceUSA Product Announcement ______________________________________________________________________

Your Opinion Matters!

____________________________________________________________________________

Cobb County Public Library to Host ReferenceUSA Instructional Sessions

Bill Carlson from ReferenceUSA will be presenting several informative and
instruction a(and entertaining) workshops for the Cobb County (GA) Public 
Library.  If you are interested in having ReferenceUSA conduct a similar 
program for your library, please contact us!  

reference@infogroup.com

from the Cobb County Public Library blog: On the Shelf

ReferenceUSA is the leading provider in business and consumer research. 
This database provides access to more than 20 million business listings, 
which can help users create market plans, conduct competitive analyses, 
and raise funds.

You’ll need your library card number and PIN to access this resource. 
Need a library card? Find information on how to sign up for yours 
on our website.

Have questions about how ReferenceUSA can help you? Please join us for one of 
the instructional sessions below. 

For more information, please call (770) 528-2332.

ReferenceUSA and Job Searching:
Tuesday, April 24, 10 AM
Mountain View Regional Library

 ReferenceUSA: Your Small Business Development Tool: 
Tuesday, April 24, 1 PM 
West Cobb Regional Library

ReferenceUSA: Your Small Business Development Tool: 
Tuesday, April 24, 3:30 PM
South Cobb County Regional

_____________________________________________________________________________

Just Announced!

Gala Author Tea, sponsored by ReferenceUSA

Monday, June 25, 2012
2-4 p.m.
Anaheim Marriott, Grand Salon E
Advance tickets: $49, $45 ALTAFF division members; onsite tickets: $55.
Event code: ALT1

Don’t miss this traditional event. Bestselling writers, including Selden Edwards, Jane Green, Andrew Gross, Adam Mansbach, and Dustin Thomason, will discuss their writing life and forthcoming books. Enjoy tea, finger sandwiches, and a variety of sweet treats.

A booksigning will follow, with some books given away free and others available for purchase at a generous discount. Purchase tickets early to this event, which is always a sell-out.

FOR MORE INFORMATION CLICK HERE

_________________________________________________________________________

ReferenceUSA welcomes the Buckham Library in Faribault, MN

Buckham Library is offering a new online resource, ReferenceUSA, for
job seekers, entrepreneurs, business professionals and researchers.

ReferenceUSA provides fast, online access to critical reference and 
research information. Search for jobs by job skills, location and 
industry. Find new business opportunities. Conduct research on 
companies and executives worldwide. Track down addresses and phone 
numbers. Find news articles and more.

ReferenceUSA can be accessed from the library's Databases and 
Websites webpage.

For more information about ReferenceUSA and other library services 
and programs call 334-2089 or visit the library’s website at 
http://www.faribault.org/library.

_________________________________________________________________________

Bill Carlson Goes Back to School

Bill Carlson, an Account Executive with Infogroup, will be on campus 
Wednesday, April 25 to demonstrate the features of the ReferenceUSA database.  
The demonstration will be held in GSU Library,Classroom 2 from 
2:00 to 3:00pm.  

All GSU students, faculty and staff are welcome.

ReferenceUSA provides online access to data on 15.5 million businesses
and 222 million consumers.  With more than 100 fields of data ranging
from sales revenue to competitor lists, from credit ratings to GIS
data, this database is a valuable resource with lots of practical
business applications.  Users can research business and industry data
for class assignments or business plans.  It can be used to develop
marketing plans, conduct competitive analysis, raise funds and locate
people.   It’s also a great tool for job hunting.

____________________________________________________________________________

Woman Wants Library Card so She Can Acccess ReferenceUSA!

The following is excerpted from a recent article in the Bellingham Herald celebrating National Library Week.

WHATCOM VIEW: Patrons share their Whatcom library success stories

LIZZ ROBERTS – COURTESY TO THE BELLINGHAM HERALD

As we near the end of National Library Week, I wanted to share some reasons why public libraries are so important to our communities. Our public libraries are community builders, centers for diverse populations, cultural centers and archives of local information, educational institutions and champions of youth.

I could go on about the good work being done at the Whatcom County Library System and our partner libraries, Bellingham Public Library, Fairhaven Branch and Barkley Village, but it’s the stories that really resonate.

“A woman came in to get a library card,” said Regan Robinson, who is now the library’s public services manager. This was during her time as Lynden library manager. “As we went through the registration steps, I asked if there was anything in particular that she was looking for. She replied, no, but her boss told her to come get a card because he wants her to be able to use the Reference USA database, just like he does. I am grateful that the friends of the Lynden Public Library pay my chamber membership fees because I think that my presence there has helped spread the word about the library.”

Bellingham Public Library patrons Christine and Tom Magnussen said, “We are so grateful for all you do to help us improve our health, learn new skills, discover new hobbies, grow our garden, delight our senses and expand our horizons.”

Deanna Turner sent this email. “I pause just to say thank you. I am constantly reminded how very grateful I am for the library system in our country. And further grateful for the Birch Bay Bookmobile and the lovely ladies aboard. … Efficient. Kind. Fun. Funny and keeping me and my honey in books, one of our greatest joys. Simply thank you and thank you.”

Sasha Hatton, visiting the Blaine Library, says it best: “Having a library is like being a millionaire!”

Happy National Library Week.

Lizz Roberts is community relations coordinator for the Whatcom County Library System.

_______________________________________________________________________________

ReferenceUSA Lunch & Learn

presented by Bill Carlson of ReferenceUSA

Reference USA Lunch & Learn

4/23/2012 12:30 PM – 1:30 PM (EDT)

Smyrna Public Library
100 Village Green Circle
Smyrna, Georgia 30080

ReferenceUSA provides library cardholders instant access to residential and businesses databases.  It’s a perfect tool for conducting job searches, locating out-of-town companies, tracking down addresses and phone numbers, conducting patent and market research, and much more!
Enjoy lunch on us and learn about how you can benefit from ReferenceUSA!

Please call or email the Reference Department to register to attend.
Phone: 770-431-2860 x 4 Email: sreference@smyrnaga.gov

Check out this flyer for more info!  Reference USA Lunch & Learn Flyer

___________________________________________________________________________________________

Santa Clarita (CA) Public Library offers free research database

from the Santa Clara Valley Signal   05  April, 2012

The Santa Clarita Public Library is now offering library patrons free access to ReferenceUSA, a consumer research database designed for small business owners, entrepreneurs, job seekers, students and new residents.

The database helps users create marketing plans, provides job seekers with descriptions for more that 14 million businesses nationwide, and gives new residents information about locating public amenities. Library patrons can access the database online at santaclaritalibrary.com.

_____________________________________________________________________________________

Seminole County Public Library Means Business!

Each year, the Florida Library Association recognizes a Florida library for its noteworthy service for a program, conducted during the previous calendar year, which supports one or more aspects of workforce development, small business support, community development and employment.

This year’s winner is the Seminole County Library System.

In 2004, the Seminole County Library System hired a dedicated staff member, Ginny Howerton, as Business Services Manager to create a Business Services Program to foster and support economic growth in Seminole County. The Business Services Program, named Business Matters delivers services to the business community through seminars, through a business matters web portal, marketing collateral, and through reference librarians who have been especially trained to assist entrepreneurs who are starting a small business or are crafting a business plan.  In addition, collections for business startup, planning, marketing, management and business reference have been greatly enhanced.

Since the inception of the program in the spring of 2005, more than 3100 would be business owners and entrepreneurs have attended seminars and workshops and nearly 60% of these attendees have started a business.

Key to the success of this program has been the enhanced business data that the library provides through their subscription to ReferenceUSA.  Aspiring entrepreneurs have access to comprehensive, verified and up to date business information for not just their local area but statewide, regionally and nationally.  This information is used to build business plans, create marketing strategies, conduct competitive analysis, determine best location and find customers!

Congratulations to Ginny and all of the dedicated folks at the Seminole County Library System for a job well done.  It was an honor to play a part in your success and the on-going achievements of your community.

Learn more about how you can incorporate business planning and strategy as an entrepreneur or expand an already existing business by joining us Monday afternoons at 2:30 PM CDT

Start! Manage! Grow! Your Business with ReferenceUSA

_____________________________________________________________________________

Dayton (OH) Metro Library Links Patron to On-Line Opportunities

Dayton Metro Library Business Specialist Jefferey Fortescue has posted a terrific notice for library patrons.  Linking your community to the schedule of free!, on-line webcasts is an easy way to share the power of ReferenceUSA for job-seekers, entrepreneurs or …well, join a class and learn what else you can do with this resource!

Free ReferenceUSA Database Classes Available Online

Written by Jeffrey Fortescue

Are you writing a business plan? Looking for a new job? Prospecting for customers? Expanding your business or trying to find the best location for your new one? The ReferenceUSA database from Infogroup offers Dayton Metro Library users free access to an amazing array of business related information that can help with any of these tasks. The key is finding just the right information for your needs.  Now, Infogroup is offering a number of free, online classes to library users.  Each class is offered several times, so check out the class descriptions below and register for any or all of them.

Please note: You must have a computer with an Internet connection and a telephone line to access these workshops.  We are unable to reserve specific computer times at Dayton Metro Library locations and cannot provide telephone service, therefore you should not plan to view these workshops in the library.

to view the current schedule….

___________________________________________________________________________________

Organizing Residential Address: the Cookie Search

Are you a community organizer?  Maybe your ultimate aspirations are only to have the largest sales numbers for your door to door campaign to sell popcorn or cookies.  What if we were to show you a little trick that might just make the difference in helping your troop, group or coven come out on top in this year’s fund-raising drive. This is a super-simple way to maximize your effectiveness and add the sort of personal touch that can make all the difference in the world.

Let’s start by organizing the area you have to cover in a door to door campaign; presumably you will have multiple streets to canvas, so you can repeat this process for each street.  Here we go! As always, you are starting at the library’s website and connecting to ReferenceUSA.  From the REFUSA landing page, open up the US Standard White pages and select the Custom Search option.  From the selects on the left, open up the GEOGRAPHY section. Select CITY then follow the prompt to pick the STATE and then the CITY.

Next, back in the Geography select, put a check mark in STREET ADDRESS.  When the prompt window opens, the default will be FREE FORM.  Change this to the alternative FORMATTED.  This is where things get interesting.  In the NUMBER field enter the range you want to work with – in the example video we are using 3000–16800.  Now follow the prompts to enter Street Name, Suffix (ST, RD, etc) and Directions (N, S, E, W).

In the sample we used: 3000-16800, California ST, Omaha, NE

It is IMPORTANT to note that you do not put any spaces between your starting point (3000) the dash (-) and ending point (16800)!  

Your results will be all the households between the 3000 block and the 16800 block on California Street. Ready to go a bit further with this?  Good.  Toward the top of the page, find the SUMMARY button.  This allows you to reassemble this list, in this case, by Home Value.  Chose that option and then in the lower section of that page, pick 5 digit Zip Code, then View results. The subsequent table shows you the results broken down by Home Value ranges with in the zip codes that California Street extend through.  Here you can target particular Home Values/Zip Codes.  Select any particular row and you will be presented with the listings of just those households.

The next step is to reorder these addresses into what is known as ‘walk-order’.  That is one house, right after another just as you would encounter them if you were walking down the street.  To do this, chose the column header STREET ADDRESS.  This reorders the houses in numerical order.  A second click will put them in reverse order.  In most of the data modules, you can reorder results by using the column headers. With the high value homes isolated and reordered, the next thing you will want to do is to print this information out to give to your team.  Again, easy-peasy.

Find the PRINT prompt at the top of the page and open up to the Print Options page.  Stay with the Summary Option.  This gives you all you will need (and more). When your army of door-knockers descends on a neighborhood, they now know at each home, the names of the homeowners and can politely and properly address them as such.  Can you imagine how far that goes to help move the sale along?  People love to hear their own name!  You’ve also got an up to date and accurate list of the names/addresses and phone numbers to transfer onto your tally sheets as you rack up record sales.

Pour yourself a glass of milk, open a box of  ThinMints® or Do-Si-Dos® and watch the video to see how we do this search.


___________________________________________________________________

New Webcast Schedule Available

We’ve just posted the schedule for the upcoming webcasts available through ReferenceUSA.  The registration process is simple.  Just scroll the list of titles and class descriptions.  The registration link will guide you to a page where you can pick the date that works best for you.

This quarter, in addition to the basic Search Essentials, which is the core offering and is the best way to become familiar with ReferenceUSA we are adding classes and expanding the available times.

Search Essentials is the cornerstone class that gives you a platform to explore the rest of the catalogue.  This would include Uncovering the Hidden Job Market: Employing ReferenceUSA in your Career Search Strategy and Start, Manage, Grow! Putting ReferenceUSA to Work for You.  These are designed to show participants how best practices when using ReferenceUSA for job searching or as a current or would be business owner.

New titles to consider include Where in the World is Bob Zielinski? and Beyond the Basic: Exploring Three Powerful Modules.  The first sessions is intended to expand your knowledge and capabilities in using the map-based features and radius search tools in ReferenceUSA.  The second offering broadens your understanding of three modules: Consumer/Lifestyle, New Business and New Movers/New Homeowners.

We are adding two new classes this quarter.  Use ReferenceUSA to build dynamic prospecting sets and better understand your clients in Lowering Your MPG*: High Octane Prospecting.  Dig deeper into the ReferenceUSA consumer and residential data with People Who Seek People.

 

These sessions are open to the public, the only requirements are an internet connection and a dedicated phone line.  Sessions run between 40 minutes to an hour and audience participation is encouraged.  Plan on signing in 5 minutes before the session begins to ensure a good seat!

Click on the DC-3 to access the schedule

_______________________________________________________________________________

Small Business Dreams Begin At The Library

Resources are available in Hennepin County libraries and online on small business start-up and management, writing a business plan and more.

What do a food vendor, an architectural consultant and a rap artist have in
common? They all started their small businesses with the help of 
Hennepin County Library’s small business resources.

Hennepin County Library’s knowledgeable staff welcomes your business
questions. Staff can help you navigate resources available in the libraries
and online on small business start-up and management, researching your
product and competition, finding marketing information, creating client lists,
buying a franchise, writing a business plan and other topics.

Hennepin County Library’s print resources are plentiful and our databases
are powerful, said librarian Jim Magnuson in the Business, Science, and
Government Documents department of Hennepin County Library – 
Minneapolis Central.
Databases at www.hclib.org, plus selected websites, are organized into more
than 30 subject guides, such as Business & InvestmentsJobs & Careers,
Patents & Trademarks and Small Business.
ReferenceUSA, D & B (Dun & Bradstreet) Million Dollar Directory and Small
Business Resource Center are among the databases that staff and patrons
frequently rely on.

Recently, a patron used ReferenceUSA to locate manufacturers of railroad
ties in the U.S., said Kim Poole, a librarian at Hennepin County Library
Southdale in Edina.  

We were able to use the NAICS code (a classification system set up by the
U.S. government to describe what a business does) for railroad ties and came
up with a list of 40+ manufacturers of this product in the U.S., including
contact information and a summary of each company, she said.

Poole also recalled an entrepreneur who wanted to start a home health care
business. The patron accessed the Small Business Resource Center database,
selected the link to Business Types and chose "Home Care Services". 

It provided her with sample business plans, information on available
franchises in this field, and articles on the economic outlook for this type
of business. 

The Small Business Resource Center database helped the patron determine
whether she wanted to go into this business and also [offered] some tools to
get her started on the process, Poole said.

Jobs and Small Business Centers at the Ridgedale, Southdale, Brookdale,
East Lake, Minneapolis Central and North Regional libraries are a good place
to start. 

Most Jobs and Small Business Centers have free copies of the Minnesota state
publication, ‘A Guide to Starting a Business in Minnesota,’ to give away,
Poole said.

This guide is a great introduction with particularly useful sections on
Minnesota-specific topics such as business entity filings, sales tax, worker’s
compensation, and the Patent and Trademark Depository library located at
Minneapolis Central Library.

Some Hennepin County libraries regularly offer free, confidential, one-to-one
small business consultations with experts from the nonprofits SCORE and
LegalCORPS. For example, recently a patron sought feedback from a SCORE
consultant on an advertising flyer that he was creating.

Libraries also offer free business programs, such as "Traps and Pitfalls in
Intellectual Property," "Patent Workshop for Investors, Entrepreneurs, and
Small Business Owners," and "Small Business Start-Up Guidelines." For the
schedule, go to http://www.hclib.org/pub/events/ and click on Business & Careers.

The library was a lifeline for us, says Bryce Williams, half of a dynamic
brother-sister duo and successful entrepreneurs of their unique
Sister Chris’s Fruit-Flavored BBQ Sauce. Vicie Williams, also known as Sister
Chris, overcame personal adversity and created their delicious sauces,
which are available in five flavors coconut, mango, kiwi, banana, and
pineapple at 22 local Byerly’s and Lunds grocery stores. With strong
faith and a lot of effort, Vicie and Bryce’s positive thoughts of achieving
their dreams and goals are becoming a reality they’re now in discussion with
distributors to sell their barbecue sauce at 17,000 stores in 40 states.

How did library resources help a rap artist get started in the music business?
Antoine Jones, a Chicago transplant, used free Internet access and business
databases at Minneapolis Central Library to research record companies and
trademarks, write and email news releases, obtain a UPC code and learn about
other aspects of the music business. His diligence paid off. Jones’ CD was
released in December 2011 and is in local music stores.

To attend an online presentation on how you can put ReferenceUSA to work for you, click on the SCORE Counselor.


_________________________________________________

Everyone needs a friend

 By MARY JO BERKES
 Hilton Head Island library
 By MARY JO BERKES
Sunday, March 4, 2012
What is a good friend? Friends are a pretty important part of most people's
lives. It's good to have a group of friends surrounding you. Our libraries
certainly do.

A friend is someone who's there to provide support when times are tough,
or someone who celebrates a special moment with you.
The Friends of the Library are people just like you who enjoy the library and
support its programs and services in a variety of ways. The mission of the
Friends of the Library is to promote literacy and encourage the pursuit of
lifelong learning through the use of the library's resources.

Each large library branch has a wonderful Friends of the Library group.
The Hilton Head Island Friends group was organized in 1971. They have been
dedicated to supporting and improving our library for more than 41 years.
Volunteers run a bookstore in the library lobby, which provides some revenue
for buying equipment, library materials, databases and supplies that are not
covered by county or state funds. Every purchase helps the library.

The Friends of the Northern Beaufort County support the Beaufort, Lobeco and
St. Helena branches. Last fiscal year, they contributed an all-time high
amount. They earn money by holding two book sales each year.

The Bluffton Friends group evolved from a group of dedicated supporters who
played key roles in the late '80s, establishing the first Bluffton library on
Boundary Street. They also facilitated support for the current
25,000-square-foot building, which opened in 2002.

All Friends groups sponsor programming such as book reviews, film series,
writers workshops and youth programs. Each group has a newsletter for members
to keep up with what is happening at the library. Recently, a library customer
wanted to prepare for an upcoming job interview and was directed to a
wonderful research tool, Reference USA. This database was paid for by
Friends of the Library Hilton Head. You can visit any of our branches and
find resources that were purchased by Friends. In addition to monetary support,
the Friends groups support our libraries through advocacy efforts,
volunteering in the library and collaborating with both county and state
organizations.

The libraries in our community are there for you. We all need help during
these tough times. Get involved; your voice counts. Approach your neighbors
and friends about becoming a member.

For more information about your local public library's Friends group, just
ask the staff of your local library. You can also access our website at
www.beaufortcountylibrary.org and look under "Get Involved for Friends" groups.

Mary Jo Berkes is the branch manager of the Hilton Head Island library.

______________________________________________________________________

Infogroup Acquires GoTime, Inc., Launches the Data Axle(TM) for Real-Time Data

Infogroup Acquires Real-Time Data platform and Incorporates this with Its High Quality Data to Create the Data Axle(TM), Instantaneous Access to Data for Businesses and Clients

OMAHA, Neb., Mar 02, 2012 (BUSINESS WIRE) — Infogroup, the leading provider of high-value data and multichannel marketing solutions, announced the acquisition of Seattle based GoTime, Inc., a data management platform company specializing in high value data acquisition and delivery. The GoTime platform drives data from any source, including local venue owners, to publishers and applications in real time. While the GoTime platform has distinguished itself in the market as the number one provider of accurate Happy Hour data, it is their modern architecture and capabilities that will enable Infogroup to amplify their industry-leading data assets

“GoTime has built one of the most comprehensive solutions in the industry around both local content and real-time data management,” stated Michael Iaccarino, Chairman and CEO, Infogroup. “By combining the capabilities of GoTime’s platform technology with the industry leading data assets of Infogroup, we will bring a completely new data platform to the marketplace that takes real-time data, from source to client, while still maintaining the highest quality standards that clients of Infogroup demand.”

GoTime leverages a number of modern technologies to power its current infrastructure and solve each client’s needs for faster and more robust data access. At the core of the system is a highly scalable Cassandra and Elastic Search platform. By leveraging this modern architecture, Infogroup will be able to scale its data acquisition more efficiently while increasing its speed and delivery capabilities. Integration of Infogroup business data, including local content, is underway and Infogroup will continue to build upon the GoTime architecture to deliver all of its data assets to clients in the near future.

“We are thrilled to merge the power of our platform with the strength of Infogroup’s data,” stated Jeff Khadavi, CEO, GoTime. “This combination brings a one-of-a-kind solution into the data industry that is thus far unmatched. It represents an amazing opportunity for our clients and their customers.”

The GoTime platform, which provides intuitive user interfaces on top of each data store, will power the Infogroup Data Axle(TM). The Infogroup Data Axle (TM) connects data hubs in a real-time architecture where each hub, regardless of proprietary or third party data source, can be leveraged into applications by each Infogroup client. By utilizing the Data Axle(TM), clients of Infogroup can manage their assets more effectively, tying together the right variety of data elements at the right time.

An example of this increase in efficiency can be seen in the search and navigation market. Infogroup is currently the leading provider of local business listings and Points of Interest (POI) data for navigation, local search, and location-based service (LBS) applications. With this acquisition, Infogroup will be able to leverage real-time data to providers of restaurant, entertainment, fuel prices, coupon deals and other verticals by adding data elements as they occur. This will create a seamless connection between the application’s goals and the data it requires. Additionally, the Data Axle(TM) provides complete revision history capabilities, so that every data element can be tracked through time, resulting in total transparency of sources, confidence, and ultimately, quality.

“Most data vendors, data providers, and data platforms operate in a fragmented, snapshot paradigm, where data is delivered and updated on regular intervals with very limited flexibility,” stated Michael Aronowitz, President and CMO of Saveology, a Yesmail Interactive client, “This ‘deliver and replace’ structure creates a lag in time, which slows down the ability to reach customers in a rapidly mobile and instantaneous market. Infogroup’s GoTime acquisition has multiple implications for addressing this issue. Providing real-time targeted information which updates as quickly as the customer’s needs change, can give Saveology the ability to supply customers with the deals they want in the moment they want it. We pride ourselves in bringing value to our customers through our highly targeted discount offers and are anxious to realize the potential benefits of this disruptive technology.”

“As Infogroup continues to expand the capabilities of the Data Axle(TM), the GoTime acquisition will bring real-time data and a timeline view of every data element to our clients,” said Christian J. Ward, Chief Data Officer of Infogroup. “Both our clients and the broader marketplace have been very clear about the need for real-time data access, but they cannot afford to sacrifice quality for speed. GoTime enhances the Data Axle(TM), providing Infogroup clients the ability to see every change in their data through time, uncover the triggers and relationships that drive engagement, utilize this data to build their business– all in real-time while benefiting from an even higher level of quality assurance.”

To learn more about how the Data Axle(TM) can help your business, please contact Katie Robinson, Marketing Assistant, Data Licensing at katie.robinson@infogroup.com.

About Infogroup: Infogroup helps companies increase sales and customer loyalty through its high-value data and innovative multi-channel digital and offline marketing solutions. Infogroup enables its clients — from local businesses to Fortune 100 companies — to target, connect with and engage their most valuable audiences. With cutting edge technology and analytics bolstered by our proprietary, real-time Data Axle (TM) of contextually relevant information on more than 220 million individuals and 21 million businesses, Infogroup delivers the complete spectrum of value added data, direct and digital marketing solutions. For more information, please visit http://www.infogroup.com .

SOURCE: Infogroup

__________________________________________________________

A Search With No Name

When we create a search process, we typically can name or title the search.  In most instances, the search name is based on what the intended results for the search are.  Say for example someone contacts us and asks about doing a search for all of the Dry Cleaners in their county.  Not for lack of imagination, but we would label that search, ‘Search for Dry Cleaners by County’.

We know that a full 100% of all ReferenceUSA users are clever, intuitive, smart and probably good-looking.  When we create a search titled ‘Search for Dry Cleaners by County’ we fully expect that you can extrapolate and process this, switching out Dry Cleaner for Plumbers and County for any of the other Geography selects.

It’s that level of smarts that we want to tap into.  We have a search process that like almost all of the searches you can do in ReferenceUSA is easy to assemble and returns elegant results.  The search combines Type of Business with the Map-Based Search (which is cool all on its own) – of course you can add in any number of additional criteria to refine your results, too.  Trouble is, we are not sure what exactly to call this.

The basic idea is that on the map, you can define and area within an area and include/exclude results.  In the example we provide, we look for alternative fuels businesses in a core area radiating out from a center point.  Then we create a larger radius that encompasses the inner circle.  We exclude the results from the first defined area and are left with the results for the area that surrounds the first circle.

After you see the short video of this search, send us an appropriate title for this search…extra credit if you can think of a way you might use this search.  Responses can be sent to RefUSA_resourcecenter@infogroup.com

You can see the walk through of this search by following Ralph Waldo Emerson’s link.

Build a better mousetrap and the world will beat a path to your door.

_________________________________________________________________________

Tax Freedom Day & ReferenceUSA

Each year, the Federal Income Tax watchdogs calculate the date in which the average US taxpayer has worked long enough, to earn enough money, to pay all of their taxes for that year. This date as Tax Freedom Day and this year it doesn’t occur until April 13


The Washington DC based, non-profit organization Tax Foundation
points out that, most Americans will work for more than a quarter  of this year, to earn enough money to pay all of their
taxes for the year.

When it comes to tax preparation, many Americans are leaving
the  number-crunching to the experts  Half of Americans will do
their taxes themselves, either by hand (12%) or with computer
software (32%).  According to a recent survey, more people are
turning to their accountants for expert advice (about 25%).
While others plan to rely on friends and family to prepare
taxes (12%) or use a tax preparation service (18%).

If you are one of those that will be taking this on yourself,
ReferenceUSA might be useful in gathering information on
employers (addresses and EIN numbers) and on charities
(address information).

If you are turning to the professionals, use ReferenceUSA to
find Accountants (SIC 8721-01) or Tax Preparation Services
(SIC 7291-01).  You may want to consider some Tax Sheltered
Investments (SIC 6282-15).

If you elect to have your brother-in-law do your taxes,
you might want to keep this SIC 8111-02 at hand in case you
have to deal with the IRS (SIC 9311-01).

_________________________________________________________________________

Business Owners SCORE Advice at Forum

The Monroe Chamber of Commerce, Monroe Economic Development
Commission and Edith Wheeler Memorial Library hosted a forum
featuring SCORE.

As of January, 12.8 million Americans were unemployed, according to the U.S. Bureau of Labor Statistics. Greg Bivona believes small businesses will provide the solution to getting the national economy going again. He calls it the “growth engine of this country.” In fact, there are 25 million small businesses in America, which make up 99 percent of all employers.

“Do you know what’s happening with the large businesses?” Bivona asked an audience of close to 50 attending a business forum in the Ehler’s Room of Edith Wheeler Memorial Library Thursday. “They’re sitting on trillions of dollars. They’re not investing yet.”

Bivona noted how companies are making huge profits by making people work longer hours for less pay.

“The more we can make small businesses better, the better we’ll be,” said Bivona, who is co-chairman of the Bridgeport chapter of SCORE, counselors to America’s small businesses.

SCORE’s members used to primarily be retired executives, but now a mix of retired and active professionals from a variety of fields share their expertise with small business owners on such topics as crafting a business plan, a marketing plan and managing risk.

Bivona was joined by Bill McLeod, a mentor with SCORE, at the forum hosted by the Monroe Chamber of Commerce, the Monroe Economic Development Commission and Edith Wheeler Memorial Library.

“We’re all volunteers,” Bivona said. “Some of us are retired and some continue to work part-time or full-time. Our intent is to help small businesses get started and get better.”

New businesses can use all the help they can get. Bivona said there is a large failure rate for the new ventures. Eighty percent of new businesses fail within the first five years and, of the remaining 20 percent, another 80 percent fail over the next five years, according to Bivona.

The primary reason a business fails is due to a lack of capital, he said. Bivona stressed how vital having a good business plan is when seeking investors.

“We won’t write a business plan for you, but we have templates and we can help,” he said.

Encouraging Business in Monroe

Monroe Chamber of Commerce President Ray Giovanni is president of the Union Savings Bank in town and a member of SCORE. He said the chamber will be offering programs to educate and inform its member businesses.

“We’re really happy to have them in our corner donating their time,” Giovanni said of SCORE.

The Monroe Chamber of Commerce is teaming up with the EDC on events promoting businesses in town and Economic Development Coordinator Teri Rotella is also getting involved. The joint effort is encouraged by First Selectman Steve Vavrek to bring new businesses to Monroe and to keep existing ones.

It doesn’t stop there. Lorna Rhyans, adult services librarian at Edith Wheeler Memorial, told the audience at the forum how the library provides assistance. It has a Business & Career Center with guides to doing your taxes and on networking, as well as referance books and pamphlets.

The library has the search engine Reference USA, a data base with in-depth information on all types of businesses, and Morningstar with information on stocks and bonds.

“The library funds this, so you don’t have to,” Rhyins said.

SCORE plans to hold more events at Edith Wheeler Memorial Library, including Business Basics on Feb. 28 and a Funding, Credit & Bankers panel on March 27. Both begin at 6:30 p.m.

Lee Hossler, chairman of the EDC, encouraged people to visit its website MonroeMeansBusiness.com. The site has many links to information on topics such as how to finance your business, finding a job and enhancing your career, and recruiting, managing and training your workforce.

“Please take advantage of this,” Hossler said. “It’s all about options and options and options.”

Vavrek said, “In this economy, you can’t just sit there and expect people to come to your business. We’re trying to make things better for business. We’ve got the best library out there, a great chamber, a great EDC … and hopefully the first selectman is okay,” he joked.

_________________________________________________________________________

This Week’s Business Search

Kiosks and other automated businesses

Each month, the folks responsible for keeping the great data you find throughout the database update and accurate, also work on special industry specific projects.   These are typically based around new and emerging industries – something like Electric Charging Stations (SIC  5541-12) or  Wind Power (SIC 1711-64).

A recent project involved identifying and coding the influx of automated kiosk-type businesses, Coinstar (Coin & Bill Counting/Sorting Svc Kiosks – SIC 7389-05)  and  Redbox (Video Rental Kiosk – SIC 7841-08).

In most cases, these kiosk are located inside or adjacent to another business, a grocery store, pharmacy or other retail concern.  For me, I don’t necessarily know the street address of my local grocery store so what I might do here is open the list of Nearby Businesses that might help me determine by familiarity what business the kiosk is located in or I can use the Radius Search embedded in the profile to find business within a .10 radius – which again will help identify a ‘landmark’ business.  Another option would be to copy the address of the kiosk then use the Street Address search in the Geography section to match up other businesses at that address.  Again, a landmark business will be on that list, helping me identify what store the kiosk is associated with.

The search video we’ve included here uses some of the Map based Search features to identify kiosk business along a designated drive route.  Just follow our High Roller to see just how he cashes in.

___________________________________________________________________________

Question of the Week

Searching for Trade Associations

The Question of the Week this week on the surface seemed like a simple one, how does one go about searching for trade associations.

After a few moments of consternation, here’s what we came up.  Start with the US Business module and select the Custom Search option.   The next step is to open the Business Type and pick Major Industry Group – the Major Industry Groups are divided up by the two digit SIC codes, so we are going to work with very general categories.

Scroll down to Services (70 -89).  When you expand this category, you will see the various two digit SIC 70 -89.  We are looking for 86 – Membership Organizations.  Expand this to the four digit listings.  There you will see 8611 – Business Associations.

If you have been using ReferenceUSA for any length of time, you know we give you lots of ways to solve a puzzle.  You can select the 8611 SIC and move on or as you will see in the example  video, close the Major Industry Group and then open Keyword/SIC/NAICS.

Move down the page and in one of the available boxes, enter 8611 – as you know, you can enter 2 digit, 4 digit and 6 digit SIC codes in this frame.  Up to different SIC codes.

At his point, take a look at the number of results or matches ReferenceUSA returns in this category.  Over 64,000.  Pretty impressive, yes?

Now let’s get more specific.  Here we are going to open the option to enter the company name.  And here we are going to be a little intuitive/counter intuitive.  Usually, people use the Company name option to search for a specific business by name.  However, and this is one for those of you that like the inside scoop, there is some logic built into this particular search.  While you can search and target a company by name, the search is actually looking for various iterations of that name.

If we can properly assume that any trade association is going to include the title/word/name of what they do, who they are, in their title – the Society of Automotive Engineers (SAE) – we could enter either ‘automotive’ or ‘engineer’ or both! and results would manifest.

Adding a geography, or any of the dozens of additional criteria will of course, get you more refined results.

Follow Luke to see how we did this search.

________________________________________________________________________

Your Job is to Smile & Make Eye Contact

Want to stand out amongst the sea of applicants?  Any of us who have applied for jobs and engaged in the interview process know that there are a lot of do’s and don’ts that may or may not apply in any particular situation.  Sometimes the advice seems to contradict what you thought was sound advice you saw the day before.  Which leads you the conclusion that a great deal of this advice is situational.

Having ReferenceUSA in your back pocket is a fantastic way to tilt the odds in your favor.  Having an insider’s look at any business by reading the profiles and not just of the prospective employer you are meeting with, but also their competitors and other similar businesses by industry or geography is invaluable.  So to is knowing the names and titles of the key personal at a business.

This edge should make you very comfortable in your transactions with the company, whether it is on a phone conversation or in situations where you are visiting the company for informational interviews or actual employment interviews.   And your comfort level should naturally bring a smile to your face!

That smile and the ability to make eye contact with everyone you meet along the way to securing that job you want might just be the thing that makes you stand out.    We are not talking about a goofy, just won the lottery ear to ear grin, but a more, ‘I’m approachable’ and ‘I am confident smile’.

Think about people who you know who don’t smile.  What is that message?  Stay away!  Is that the type of person you would want to work with?  Every day?  Didn’t think so.  So smile.  And make eye contact.

Eye contact is the most fundamental way to make contact with another person.  It says I am here and I recognize and acknowledge you.  Making a connection is again going to make you memorable as the type of person a company wants to include in their organization.

Practice these two easy tactics, smiling and making eye contact.  It works in every day life too for getting what you want – ask my daughter.

For more advice on career searching strategies, attend one of our Uncovering the Hidden Job Market webinar or you can use ReferenceUSA to search for Employment Consultants (SIC 736104) or Career and Vocational Training (SIC 833106)

__________________________________________________________________________

Changes in Latitudes/ Changes in Attitudes

GIS data and ReferenceUSA

Most people when asked, wouldn’t know what GIS stands for let
alone know how deeply ingrained GIS is in their lives. 
Geographical Information Systems or GIS is everywhere.   GIS is everywhere.   The GPS devices you of us rely on in your
vehicle or the one embedded in our phones is using GIS data. 
When you use Google maps, Tweet your location or post to Yelp,
you are using and contributing to the vast network of GIS data
systems. 

GIS is a tool that allows geographers, cartographers and
analysts to visualize data in a variety of ways. The data is
used to see patterns and relationships in a given area or in
pertaining to a particular subject. These patterns most
frequently appear on maps.  However they can also be found on
globes, in reports or on charts and spreadsheets.

This interpretation of data, overlaying data on a map for
analysis was developed by the Canadian Department of Forestry
and Rural Development in the early 1960’s. 

In the 1980’s a commercial version of this was developed by
Environmental Systems Research Institute (ESRI) and
Computer Aided Resource Information System (CARIS) and has
continued to evolve into the efficient mapping and information
resource it is today.

Today, GIS is more important than ever. It brings together
crucial data and information from a number of sources do that
various types of activities can be accomplished.  Latitude and
longitude are usually used for this and the locations to be
viewed are attached to their points on the geographic grid.

While a great deal of this applied to what would be considered
traditional applications such a s mapping, new more advanced
uses include urban planning, social, economic and environmental
impact studies and resource allocation assessments.

Businesses too have found value in using GIS data; incorporating
the data into marketing, sales and advertising strategies or a
tool for determining logistics and routing or as an aid in
planning new locations. 

And as mentioned above, GIS/GPS touch our lives daily, whether
we are aware of it or not.

The GIS data contained within ReferenceUSA is easily lost in the
sheer volume of information that one can find whether searching
in the Business data or accessing Residential data.  The data
supplied through ReferenceUSA uses the most current standard,
WGS84 and is measured in decimal degrees with accuracy to six
decimal degrees. 

The Geocoding provided, the Latitude and Longitude information
is some of the most precise available.  More than 44% of the
business records in the US Business module are at Parcel
Centroid precision.  Parcel data is the ultimate source of a
property’s location and its physical characteristics; it
significantly enhances the accuracy and context of location
technologies. Parcel-centroid geocoding improves location
accuracy, data linking, and spatial analysis and is becoming the
standard across a wide variety of industries. 

However it is applied, GIS has had a profound influence on the
modern world.  We now have an efficient tool for answering
questions and solving problems by accessing easy to understand
data and applying that information to tables, charts and maps.

___________________________________________________________________________

Summit Library Offers Free Workshop on                                                         Business Database, ReferenceUSA

Summit Free Public Library, Summit, New Jersey

The Summit Free Public Library is offering a workshop on using the ReferenceUSA database.  This online directory of U.S. and Canadian businesses can be searched in many ways.

It’s a powerful tool for business people to assess their market, improve business and  marketing plans, increase customer base, conduct competitive analysis, and  much more.

The workshop will be held on Tuesday, March 13.  It is free and open to all, but space is limited, and preregistration is required  To register, stop by the Reference Desk, or call (908) 273-0350, ext. 3.

Details about upcoming programs can be found on the Library’s website at www.summitlibrary.org.                                                                                                    The Summit Free Public Library is located at 75 Maple Street, Summit, NJ.

_______________________________________________________________________

Question of the Week

While the number one question we are asked is “How do I access ReferenceUSA?”  HINT: always through your library’s website…question 1 A is “what library near me offers this?’’ or a variation thereof.

Typically, this question is asked is by someone who is that their library might offer a service as valuable as ReferenceUSA at no charge.   They are astonished to learn that the type of resource that would aid them in finding a job, starting a business or locating some bit of important information has been right there at the library all along.

Of course we are more than happy to let them know if their local library carries a subscription to ReferenceUSA and to share phone numbers and websites so they can visit the library in person or virtually, especially if they are part of that minority of Americans who do not have a library card.

But what of the folks who live in an area where their library does not provide access to ReferenceUSA.  Granted, it would be unusual for a local public library to not have ReferenceUSA as part of its collection; however there are circumstances when contracts and consortiums or lines of delineation have changed and there may be a lapse in service.

When this is the case, our first advice is for the person to contact the library directly.  Again we can provide phone numbers and often a contact name and title so that the inquiring patron can learn first hand about their library’s situation in regards to ReferenceUSA.  In many cases, the library might be unaware of the public sentiment or interest in having access to ReferenceUSA. Whether it is for research for school projects, having access to resources to assist in finding a job or career opportunities or to start and grow a local business, the staff and management at the library are always interested in the wants, needs and concerns of their constituents.

Rest assured that we are vigilant on our side.  Working with libraries to find the best solution for them – which data modules will best serve their needs and at the rate that is fair and equitable to all parties.

We welcome all your questions – they are what help us to understand how you are using the service.

_________________________________________________________________________

KYM

Know Your Module

US New Business

Ever been driving down the street and notice activity at a storefront that has been vacant for some time?  Or maybe heard about a new business opening in town but the details were vague?  Maybe you are looking for a list of new businesses because you have a product or service that new businesses can’t live without.

Wouldn’t it be great to have a resource that keeps you current and informed on the where, when, who and what of brand new businesses in your city, state or across the country.  The US New Business file in ReferenceUSA is exactly that.  Drawing from a number of public sources we report on new businesses and include the important details that give you early access to business often even before they have opened their doors for business.

Each week, we add between 20,000 to 50,000 businesses to this module.  A business profile will include the business name and address and when available a phone number and a contact name.  We will list the type of business, the corresponding SIC codes, the location type – whether the business is home-based or a commercial location as well as information as to how the business is identified; Trade Name / DBA, License, Corporation.

A listing service with this information is terrific however you know that we are going to put the power of searching and customizing the data to your needs right in your hands. As with all of our service, you can select a quick search option and search for a business by name, by city or state.  You can adjust the time range, the relative ‘newness’ of the listing from 6 months to 2 years.

The custom search option gives you even more levels to tailor results to match your specific requirements.  To be as grand as finding all new businesses in your state over a specified time or to be as granular in finding what is happening at the storefront location down the street.  Again, a number of specialized selects give you the tools to create very custom queries and return the results you are looking for.

Outside of the two tried and true data modules regular users of ReferenceUSA access daily, the New Business module draws the most attention.  We have included a short video overview to demonstrate some of the features.  We are always available to share details on how library patrons use the information found in this module.

US New Business

__________________________________________________________________________

ReferenceUSA @ PLA 2012

The PLA Conference is the premier professional development event
for public librarians, public library workers, trustees,Friends,library vendors,
and others with an interest in public libraries.

PLA 2012 will be held March 13–17, 2012 at the Pennsylvania Convention Center, located in the heart of the Center City district at 1101 Arch Street, Philadelphia, Pennsylvania. PLA 2012 will provide opportunities to learn new ideas, share success stores, hear best practices, and meet colleagues from across the county and around the world.

For more information you use this link to the PLA Conference site

Details for where we will be at the show, click HERE

_________________________________________________________________________

Behind the Scenes: Interesting numbers from 2011

Any one who is regular user of ReferenceUSA, and shouldn’t
there be a term for those of us who turn to ReferenceUSA
regularly? knows that one of the things we hang our hat on
around here is our process for compiling, verifying and
updating the data our (pick your term: buff, devotee,enthusiast,
fan, follower,habitué, hound, junkie) rely on everyday.

It’s a big deal to us to deliver the most comprehensive,
accurate and timely data available and to do it in an easy to
access, easy to navigate package.  We strive to take a very
complex and involved process and deliver it in a manner that
anyone can comprehend and more importantly, take advantage of. 
Alongside maintaining current data, we are always working to
expand and improve.

There are some very impressive numbers to share from our
efforts in 2011.  Since we are all about gathering information
we are also good about keeping counts on what is happening with
our data.  Over the course of the year, there were nearly
1.9 Million New Adds to the database, up over 1.3 mm in 2010. 

When a business is identified as Out-of-Business, unlike many
of our competitors, we delete those records.  Last year there
were 1.2 mm compared with 1.1 mm in 2010.  While we do remove
these records from the active file, we still retain that
information.  There are many planning organizations that need
access to historical data and are confidently turning to
ReferenceUSA for that information.

Total transactions for the calendar year exceeded 25 mm up
from 22.9 in the previous year.  That is over 2 million
transactions each and every month.  And again for you habitué,
you know we are changing out the information in the US Business
file monthly – old data out, new data in!

One other note on recent activity that accentuates our
commitment to consistently deliver the highest quality business
data for reference and research , over the last six months of
the year over 10 million of our records were validated. 
A year ago, this was at 6 million.  And even at the point,
our validation practices were head and shoulders above every
other similar service. 
We’ve only gotten better, significantly better! 

This is being accomplished through more frequent phone calls
and multi-sourcing which includes we-mining, self-reporting and
industry audits.

Now it’s back to consult Mr. Roget for an appropriate term for
‘one who uses ReferenceUSA on a regular basis’. 
Suggestions are welcome, contributions encouraged.

______________________________________________________________________________________

Land the Job of Your Dreams and Build Your Clientele with ReferenceUSA

The Tinley Park Public Library will host Land the Job of Your
Dreams and Build Your Clientele with ReferenceUSA
on January 27, 2012 at noon.
For more information, CLICK HERE 

______________________________________________________________________________________

Public library use reached an all-time high in 2011

By any measure, 2011 was “one for the books” at the Public Library of Cincinnati and Hamilton County.  Read the full story here

_____________________________________________________________________________________

Question of the Week

This doesn’t happen very often, but when it does, the person asking the question is likely is a bit frustrated.  The best news is that the ‘fix’ is super-simple.

Since we had the question not too long ago … why am I having trouble downloading the same data over and over?

The potential for this to occurs happens when the number of results returned exceeds the number of records you can print or download in one motion, typically 25 records when you are accessing ReferenceUSA remotely, more when you are at the library.

You’ve checked the individual records you want to include in the download or the records you want to print.  This may be all the records on the first page of a number of pages or (and this is the answer to yet another recent question) it could be that you have individually tagged records on a number of pages and so that the total number of records tagged equals 25.

Next you select either Print or Download and follow the process of identifying the format for a download, then the level of detail for either a Print or download and lastly selecting the Print or Download button.  Your lovely pages are printed out in a nice, crisp pdf or your dynamic spreadsheet is constructed and you’re ready for to move to the additional records on your results page waiting to be printed or downloaded.

This brings us to the critical juncture; when you return to the results page, and are poised to print or download the next page or the next set of results, you must ‘uncheck’ the previously tagged results!  Just moving forward a page and checking the next 25 records will for all intents and purposes appear to be building your next set of 25, however as you will discover, hopefully sooner than later, you are just retrieving and printing/downloading the first 25.

So unless you are big fan of Bill Murray and Groundhog Day (and who isn’t) you probably don’t want to be repeating the same thing over and over (and over) etc…

The quote that is most often attributed to A. Einstein applies here: “Insanity: doing the same thing over and over again and expecting different results.” Is in full display here.  Don’t drive yourself crazy, just uncheck those boxes!

See what Bill has to say ….

______________________________________________________________________________________

Business Search of the Week

 

This search comes from a business user in New Jersey.  He is attempting to contact and meet with all attorneys in a single zip code in Hackensack, NJ.  There are three people who are assisting him with meeting face to face with these attorneys.

They want to be able to park and meet with as many attorneys as possible without having to drive from office to office.

Here is the search criteria and the steps to take:

1)     identify all attorneys in zip code 07601 – use the ‘Keyword/SIC/NAICS’ option and enter ‘attorneys’ into the Lookup box.  Select ‘Attorneys’ with SIC 811103.

2)     ‘Geography’ section, ‘Zip Codes’ option – put in zip 07601

3)     View Results (should be 662)

Now we have our results, we need to logically break this up so four people can meet with as many of the 662 attorneys as possible without driving all over the area.

Use the blue ‘Map’ button at the top of the results page.  You will see zip code 07601 highlighted in red on the map.  Slide the map so you are focusing on the top portion of the zip code.  Use the ‘+’ button in the corner of the map to drop down in elevation.  Individual attorney locations will appear as red pins.  Slide the map so you end up with around 165 locations in the map view (you can tell how many results are in the map view by looking at the total in the left column).

Once you arrive at a number close to 165 (that would be ¼ of the attorneys – enough for one person to try to cover) hit the blue ‘Results In Window’ button at the top of the screen.  This will allow you to just look at those results viewable in the map.

Download those results and return to the map to slide down the zip code and capture roughly the next 165 results in the map view to build the next set of results for another person to call on.

Repeat this until you have covered the entire zip code and captured all 662 attorney locations.

This is a higher level use of ReferenceUSA but don’t let that deter you.  Once you know the more detailed functionality of the database you won’t believe the kinds of searches and data you can bring out.

Watch the search HERE

_______________________________________________________________

Video supercut of library scenes from popular films and television series

Library Montage

______________________________________________________________________________________________

ReferenceUSA at ALA MW2012

ALA Mid Winter 2012

Our team, Steve Laird, President of ReferenceUSA, Mitch Eberle, Kam Draper and Rashad Dacus are all set to travel down to Dallas (current temperature: 47o F) for the American Library Association Mid Winter Meeting.  They will be setting up shop at Booth 1855.

You will want to make a point to stop by to and see what’s new at ReferenceUSA.  If you are not familiar with all of the interesting ways you can integrate our new map based search feature into a custom search, this would be a good time to see a live demonstration.

We are also showcasing the newest offering form ReferenceUSA, the Lifestyle / Consumer data module.  Those that have seen this new information file with essential data on more than 200 million consumers have been enthusiastic about being able to offer this resource to their community.  If you are answering questions for and assisting local entrepreneurs and small business or anyone wanting to better understand the demographics of their consumer market, making time to get a sample of what is involved will be well worth your time.

One of the best ways to use ReferenceUSA when at a show, on travel or when you find yourself looking for a new culinary experience is to run a ‘radius’ search based on your location.  Mitch, who is a frequent traveler to Dallas, would be happy to show you how to put ReferenceUSA to work to find nearby restaurants – and he can offer his gastronomic insight.

As if those weren’t great reasons to stop in and see Steve, Mitch, Kam and Rashad here are a couple of more inducements.  We are regular sponsors of the ALTAFF Gala Tea and as such have an allotment of complimentary tickets available.   This event will be a the Omni Hotel at 2 PM on Monday the 23rd.   If you are interested in attending, be sure and ask if we still have any tickets on hand.

We also have Book Bags!  Not only are they lime green and lovely, but they are fantastic for stuffing full of all of the books and trinkets you know you are going to be picking up during your time in Dallas.

_______________________________________________________________________________________________

Business Search of the Week –

This week’s search deals with comparing historical data on manufacturing in Allentown, PA with the current manufacturers in the area.

I am working on a research project focusing on the manufacturing industry in Allentown in the 60’s and 70’s.  I want to use ReferenceUSA to see how many manufacturers there are in Allentown which have 50 or more employees.  I would also like to view the locations on a map to compare where current sites are versus where the manufacturing hubs used to be.

Let’s run the search….

1)     go to the Custom Search tab within the US Business module

2)     select the ‘Major Industry Group’ option within ‘Business Type’

3)     check the box next to ‘Manufacturing’ (no need to specify the types of manufacturing listed among the options, I want all forms of manufacturing for my study)

4)     select ‘City’ from the ‘Geography’ section and enter Allentown, PA

5)     use the ‘Business Size’ option ‘Number of Employees’ and select all levels 50-99 and above

Now hit ‘Update Count’ near the upper right portion of the screen.  You should have around 55 results (keep in mind we update our database every month so your count may differ).  Hit the green ‘View Results’ button to see the list of manufacturers.

As I look over the list I recognize a few long-term manufacturers in the area.  Now I would like to see where all of these manufacturers are located around Allentown.  Use the blue ‘Map’ button at the top of your results page to have each location plotted on the map of Allentown.

Notice that you can click on each red pin to get the location info or you can click on the name of any manufacturer along the left column and that location will be highlighted on the map.

Watch the search HERE

So simple.  Good luck with your research projects.

________________________________________________________________________________________________

Question of the Week

Under-used but highly always appreciated by the people who have discovered the capabilities is the Street Address search feature in the US Business module.

A question that comes our way is how do I find all of business addresses on a particular street.  This information could be used in context of a charity drive where individuals are going door to door; by someone considering opening a business and wanting to understand the immediate businesses.  It might be a way to blend data into a marketing program, determining the day time population on a given street.

The feature is very flexible and easy to manage.  With three levels of search capability you can quickly find the information you are looking for often with a minimal amount of clues.

Here are a couple of tips to remember:

  • Building Number or Street Name are the only fields required to do a Street search
  • Further refine your search results, use the Building Number, Pre and Post Directional (e.g. North, South, East, West) along with the Street Suffix (e.g. Street, Avenue, Blvd).
  • If you are searching for a Street Name that is a number, you must use this numeric format (e.g. 1st, 2nd, 3rd, and 10th)

The three levels to search by are Free Form, Formatted and Assisted.

Free Form

At this level, you only need to supply the building number and/or the street name.  You may have used additional search options (State, City, Zip Code) in conjunction with other filters to generate results.  If you only enter a address and a street name, expect to be results to be just as general!

Formatted

Searching becomes more specific here as additional details such as pre-direction (East, West, North, South) and Suffix (Road, Street, Boulevard) and post-direction (NE, SW) as examples, can be applied.  Again, using additional criteria will affect results.

Assisted

This option will smoothly guide you through by offering fields to complete.  The bonus feature here is the LOOK UP ADDRESS option which will assist you in narrowing down results.  As you enter a Street name and other criteria (City,State, Zip) without an actual address number, you can see the ranges of addresses (building numbers) available on that street.

Follow this link to see a short walk through on accessing and using this feature.  Then next time you want to perform a search to identify a business or create a list of businesses on a particular street, you will be ready to roll.  

Be sure to check out the WEBCAST schedule for live demonstrations of the answers to the Question of the Week.

________________________________________________________________________________________________

KYM (Know Your Modules)

ReferenceUSA HealthCare module

The HealthCare module profiles medical practices of doctors and dentists.  This module is a particular favorite of anyone selling to or wishing to work in the allied health field.

As with all of the Reference USA data modules, users are presented with the initial option of performing a Quick Search or a Custom Search.  Quick Search is going to be useful in zeroing in on a specific physician or dentist.  And as with other data modules, the more details you can provide when building the search, State and/or City, the more specific your results will be.  There is also the option to search by Office Name from the Quick Search screen.

When users opt for the Custom Search tab, the choices of search criteria expand to five categories which include nearly two dozen special selects.  These of course are instrumental in helping users build powerful data sets or lists of doctors and dentists based on location, gender, age, and specialty.

Under the Practice/Credential category users can refine their selections by Type of Practice – whether they are office based, on staff at a hospital, residents, intern or retired.

When selecting by Primary Specialty there are choices from Aerospace Medicine to Vascular Neurology as well nine categories of Dental Practice.

Users can determine whether or not a physician is board certified, foreign educated, the year they graduated and what school they attended.  Conclusions can be drawn on how busy a practice might be based on the number of patients seen per week or the number of prescriptions written per week.

Individual profiles will include the location information, address and phone number, office name, hospital affiliation, group size and the name of the office manager.  A map with driving directions is also part of each profile.

As with other modules, lists and individual profiles can be printed or downloaded with all of the features you have come to expect.  Printing lists or individual profiles in pdf format with either summary, full or custom levels of detail.  Downloading choices include using Excel, Comma Delimited or Tab Delimited and selecting the preferred level of detail.

See a short video on the Health Care module here

____________________________________________________________________________________________

Most Jobs Opportunities start off Hidden

 

Most jobs start out hidden because only the decision-maker knows that an opportunity exists.  As soon as that person shares that information with someone, whether it be other members of management, the Human Resources Department or anyone, really anyone – friends, family etc. the opportunity is no longer hidden.

With all of the rapid pace, instant sharing capabilities available, this news can spread far and wide, quickly.  How then does one get truly discover Hidden Jobs or at least get in the queue to be part of the information chain?  There are two strategies to employ and ReferenceUSA can (and should be) part of how you put these methods to work for you.

Strategy one is to identify who those decision makers are at the companies you have targeted as being potential employers.  Using ReferenceUSA to build datasets of businesses that match your criteria and requirements: location, proximity, size etc. are all ways you can determine the companies that are a best match for your skills and work history.  Embedded in nearly all of the more than 18 million businesses (potential employers) are the names and positions/job title of the key decision-makers within those businesses.

You do not want to assume that the person at the top of the organization, the President, Chairman, CEO or Owner is necessarily the decision-maker in terms of adding staff or opening new positions.  In fact that responsibility may be imbued upon many members of the organization.  Your task is to discern how the organization manages this process or delegates that responsibility.  Again, turning to ReferenceUSA for names and contact information for individuals within the organization.  Use these contacts to learn more about this process by conducting short and to the point ‘informational’ interviews.

Informational interviews that focus on how a company hires can be short and direct.  You may want to spend sometime researching the company’s website – the link maybe part of their ReferenceUSA profile – prepare a set of specific questions and reach out to the people you have identified at the company.  The first order of business, the initial question is always along the lines of “is this a good time for you?”

Subsequent questions might include:

Who makes the decision to open a position or add staff?

How does the company announce these positions?

The answers to those questions will tell you who you need to connect with and where to look to see if positions similar to what you are seeking are posted.

We will cover subsequent steps in this strategy in future postings as well as the second leg of this strategy – if you want to see more of how to incorporate ReferenceUSA into Career Searching, join us on one of our weekly webcasts – the schedule is posted HERE.

_____________________________________________________________________________________________

Meet the Team

We’ve set aside this space on our calendar to profile one of our team members.  The people that represent us and the support staff that keep things running smoothly are a dedicated and purposeful group.

 

One of the great advantages you benefit from by providing ReferenceUSA to your community is the level of service and commitment that each and every one of the team members at ReferenceUSA brings to the party.  This is evident in our sales process, our technical installation, on-going support and intent to ensure you, your staff and patrons are well-versed in how to engage with and extract the most from your subscription to ReferenceUSA.

Our sales team sets out to offer you the best solution for business and consumer data for your library at a fair price.  Our technical requirements have been designed to be simple and straight forward so getting the service out to your community is effortless.  Our on-going support is easily accessible and everyone in the division is going to be knowledgeable and helpful.   With the advent of the Resource Center you are accessing, we have recommitted energy and resources to providing you (and your patrons) an abundant flow of articles, tutorials an events created to share best practices so that you are realizing the maximum benefit from your investment.

Our team, is mix of individuals each with interesting back stories – the common thread amongst all is the sense of delivering quality service.  We are comprised of Account Representatives who are your primary points of contact to the company, Managers who set the pace and inspire the group to exceed expectations, a Support staff working behind the scenes to make the process seamless and the Success managers who endeavor to engage clients and end-users to guarantee their interactions with ReferenceUSA are rewarding and successful.

In our Meet the Team section, we provide contact coordinates for everyone here at the mothership.  You can also contact us through our toll-free number (800 808 1113) or by our general email box reference@infogroup.com.

Each of our talented and experienced team members are ready and willing to assist you, your staff or your patrons with any questions or concerns about how to best utilize this terrific resource.  We look forward to hearing from you!

_______________________________________________________________________________________________


The Question of the Week

Tens of thousands of end-users log into and search through ReferenceUSA every day.  As frequent visitors know by now, we publish both our phone number and email address right there on the pages of ReferenceUSA so that anyone who has a question about creating a search or analyzing the results can contact us.

Not only do we get the opportunity to connect with the people who work with and rely on the service as an integral part of their lives and assist them with their inquiry, we also use that time to learn how they are using the resource.  This information is invaluable as we plot our course to insure we are delivering the most comprehensive, most accurate and most current data available in an easy to access and easy to navigate format.

From all of the calls and emails we receive each week, we are going to address one that may typify a regularly asked question or conversely be one that is so far out there that even we are left scratching our heads.  All with an eye towards sharing best practices and an insider’s view of how things work here.

This weeks question is always favorite … someone calls wanting to purchase the entire database!   In most instances this is asked by someone who has stumbled upon ReferenceUSA and is seeing a jackpot!  Contact information on more than 20 million businesses?  Count me in!  What they don’t see is the amount of time, energy and investment that has gone into creating the service.  There is so much going on behind the scenes in terms of compiling the data, verifying the information and keeping it up-to-date that unless you’ve recently won the lottery or invented the next big thing, this is probably out of your pay grade.

But no worries!  If you can access the ReferenceUSA through your library (and what library would not want to provide this for their patrons), you already have access to all of the data – with the ability to download data.  And while the library’s, through their subscription agreement, will have limits to the amounts of data that can be ‘moved’ at one time, the important question to ask, is how much data do I need for the particular project I am working on.  If the intention is to contact x amount of businesses, truly how many contacts can you make in a given time?

Rather than downloading the entire database, think instead of working in manageable packets of data.  Once you’ve worked through that list, move to the next set of ‘manageable’ data.  Keep in mind, we are constantly updating the information.  If keeping the data current is important, then you will want to follow this practice.  Take what you need, get more when you are ready.  The information will still be there!

Unless your project does indeed require the information on more than112 million businesses and 200 + million consumers, you do not have to break the bank to acquire the information you need….on the other hand, if your project DOES require that much information, we have a few sales folks who would be happy to help!

_________________________________________________________________________________________________


Raising Awareness

Word of mouth is a terrific endorsement, and with the plethora of social media channels at your disposal word of mouth takes on a whole new meaning.  Whether your patrons are tweeting, tumbling, facebooking or just txtng, they are talking.  And when they ‘discover’ ReferenceUSA, they are not shy about sharing the good news with friends, co-workers and colleagues.

The natural progression would be for these folks to find their way to your website and connect to ReferenceUSA and many are able to do this unfettered.  However there are a fair amount of folks who work best when things are obvious.  The sort of folks who never make it all the way to the airport because the sign said AIRPORT LEFT.  Well those people call us to help guide them through their library’s website to find the link to ReferenceUSA.  While we are happy to do this, we wonder about the folks who never call.  How can we help them?

One of the best ways we can join together to help these lost souls is to use bright and colorful links and appetizing descriptions.  We have a formatted ReferenceUSA logo that you can easily attach to your website and use as a link to ReferenceUSA.  We also have short descriptions designed to let searchers know exactly what they are getting.  All of these are available here in the Library Resources section or you can contact your account representative directly to discuss best strategies for promoting ReferenceUSA to your community.

We partner with libraries of every shape, size and dimension, each with their own unique circumstances and requirements.  What we all share is the intention to make the user experience, how your patrons engage with ReferenceUSA, easy, enjoyable and enriching.  You can count on us to support any effort that you undertake in this direction!

________________________________________________________________________________________________

Uncovering the Hidden Job Market

Statistics show that 80% of job openings are never advertised. That may be a bit of a stretch.  A more conservative number hovers around the 66% mark.  Still, that’s two-thirds of all jobs – not advertised in local newspapers, on job-boards or in on-line listings.

If only 4 out of 10 jobs are ‘visible’ how then are people finding the remaining ‘hidden jobs’?  Well first off- these jobs are only ‘hidden’ from people who are tied to the old paradigm of reading through classifieds or scrolling through job posting on the internet.

The hidden jobs are being discovered by those folks willing to adopt and apply a new strategy to finding the job they want.

The most important step is to shake off that notion that companies only interview/hire when they have openings and only when they are advertising to fill those openings.  Finding the hidden jobs means pro-actively pursuing, investigating and connecting with the companies you want to work with – not waiting for them to come to you.

This is not to suggest that you don’t want to be aware of who is advertising, knowing what is going on in the industry you want to be in or the market you want to be in is a BIG part of the process.  Just keep in mind that others, lots of others are following the same course, submitting applications, sending in resumes (and waiting).

Your strategy is two-fold.  Using the information you can find in ReferenceUSA, you will want to create a marketing plan of who and how you are going to ‘sell’ your most important product, YOU! – your skill set, your work history and contribution to your prospective employers bottom-line.  Coupled with that marketing plan is the creation of a vast (and powerful) network of people who will be there to support your efforts, serve as references, give referrals, provide expert advice and insight, mentor and coach as well as open doors and provide introductions to the people who can (and will) make a difference in helping you secure the job you want.

Each week, in this space, we will explore specific tactics and techniques intended to amplify your efforts in Uncovering the Hidden Job Market (and what to do when you find it) using ReferenceUSA as your primary resource.  You may also want to attend one of our webcasts provided by ReferenceUSA where these strategies are discussed and processes are demonstrated.

The complete schedule can be found here WEBCAST SCHEDULE

________________________________________________________________________________________________

ReferenceUSA to Sponsor the ALTAFF Gala Author Tea

PHILADELPHIA – The Association of Library Trustees, Advocates, Friends and Foundations (ALTAFF), a division of the American Library Association (ALA), will host the Gala Author Tea from 2 to 4 p.m. CST on Monday, Jan. 23 at the 2012 ALA Midwinter Meeting in Dallas.

The Gala Author Tea will feature Kim Edwards, Erin Duffy, Pam Houston, Taylor Stevens and Leonard Kniffel. Attendees will enjoy tea, finger sandwiches and a variety of sweet treats. Some books will be given away, while others will be available for purchase at a generous discount. This event is sponsored by ReferenceUSA.

Kim Edwards (“The Lake of Dreams,” Penguin, 2011) is the author of “The Memory Keeper’s Daughter” and a collection of short stories, “The Secrets of a Fire King,” which was an alternate for the 1998 PEN/Hemingway Award. She has won numerous awards, including a Whiting Award, a British Book Award and the Nelson Algren Award. A graduate of the Iowa Writers’ Workshop, she currently teaches writing at the University of Kentucky. She lives in Lexington, Ky., with her husband and daughters.

Erin Duffy (“Bond Girl,” William Morrow/HarperCollins, 2012) graduated from Georgetown University in 2000 with a B.A. in English and went on to spend more than a decade working in fixed income sales on Wall Street. “Bond Girl” is her first novel.

Pam Houston (“Contents May Have Shifted,” W.W. Norton, 2012), is the author of two collections of linked short stories, “Cowboys Are My Weakness” and “Waltzing the Cat,” the novel “Sight Hound” and a collection of essays called “A Little More About Me,” all published by W.W. Norton. She is the director of creative writing at University of California, Davis.

Born into the Children of God, raised in communes across the globe and denied an education beyond the sixth grade, Taylor Stevens (“The Innocent”, Crown/Random House, 2011) broke free of the cult in order to follow hope and a vague idea of what possibilities lay beyond. She now lives in Texas and is writing a third Vanessa Michael Munroe novel.

Leonard Kniffel (“Reading with the Stars: A Celebration of Books,” ALA Editions, 2011) was editor-in-chief of American Libraries magazine from 1996 to 2011 and worked as a librarian for 18 years at the Detroit Public Library. He is also the author of “A Polish Son in the Motherland: An American’s Journey Home,” a travel memoir.

Advance tickets to the Gala Author Tea cost $49 ($45 ALTAFF division members); the event code is CFL2. On-site tickets will cost $55, if seats are available.

For more information about the Gala Author Tea and other ALTAFF events at the ALA Midwinter Meeting, visit http://www.ala.org/ala/mgrps/divs/altaff/events_conferences/midwinter

__________________________________________________________________________________________________

Business Search of the Week

The business search of the week revolves around my lunchtime plans.  I want to use my lunch hour to get a quick bite and an oil change.  My plan is to use ReferenceUSA to find oil change shops which are close to our office AND have restaurants in close proximity.  Let’s run the search based upon my current office location in Omaha, NE. This search is going to take you beyond, perhaps, the type of searches you are used to doing.  Follow how I run this search and it will help take you to the next level of searching in ReferenceUSA! Enter the Custom Search tab within the US Business module.  Here are the sections to select from the left hand column:

  1. Keyword/SIC/NAICS  (from the Business Type section)
  2. Metro Area  (from the Geography section)
  3. In the Keyword section enter the term ‘oil change’ and hit the blue ‘Lookup’ button.  Select ‘Automobile Lubrication Service (754903)’ from the list of choices.
  4. In the Geography section select ‘Nebraska’ from the drop down menu.  Click on the ‘Omaha-Council Bluffs’ option.

View your records using the green ‘View Records’ button.  There should be around 48 results.  Go to page 2.  There is a Valvoline Instant Oil Change record at 5231 S. 108th Street.  That is close to my office, let’s click on that record. Now, don’t get freaked out, we are going to do another search from within this Valvoline Instant Oil Change record to find possible lunch spots.  Using the Radius Search from the top section of data called Location Info you need to do three things:

  1. get the street address data for Valvoline
  2. enter .25 in the Radius Search field (this tells the database that I only want to view results which are within a quarter of a mile from the Valvoline location)
  3. hit the ‘Advanced Radius Search’ button in the Radius Search section (this option will allow me to tell the database that I want to search specifically for restaurants)

You will notice that we are now back on the Custom Search page.  Plug in the address for the Valvoline location in the address field.  Select ‘Keyword/SIC/NAICS’ again from the left hand column. You now should enter ‘restaurants’ in the box and hit the blue ‘Lookup’ button.  Click on the ‘Restaurants (581208)’ option.  Click ‘View Results’ and you will be taken to a page with around 15 restaurant locations which are within a .25 mile radius of my oil change location. You can go one step further and click on the blue ‘Map’ button at the top of your results page.  This will show you where all 15 restaurants are located and you can click on the individual red pins to see which restaurant is at that location. I’m planning on going around 12:30 and taking the short walk down 108th Street to have a little lunch at Wong’s Hunan Garden while Valvoline changes my oil. In a few minutes I was able to find an oil change location close to my office which also had 15 restaurants to choose from which are within a quarter of a mile.  Talk about being efficient with my time!

See the search HERE!
bob

Normal
0

false
false
false

MicrosoftInternetExplorer4

/* Style Definitions */
table.MsoNormalTable
{mso-style-name:”Table Normal”;
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-parent:””;
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin:0in;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:”Times New Roman”;
mso-ansi-language:#0400;
mso-fareast-language:#0400;
mso-bidi-language:#0400;}

The Question of the Week this week on the surface seemed like a simple one, how does one go about searching for trade associations.

After a few moments of consternation, here’s what we came up.  Start with the US Business module and select the Custom Search option.   The next step is to open the Business Type and pick Major Industry Group – the Major Industry Groups are divided up by the two digit SIC codes, so we are going to work with very general categories.

Scroll down to Services (70 -89).  When you expand this category, you will see the various two digit SIC 70 -89.  We are looking for 86 – Membership Organizations.  Expand this to the four digit listings.  There you will see 8611 – Business Associations.

If you have been using ReferenceUSA for any length of time, you know we give you lots of ways to solve a puzzle. You can select the 8611 SIC and move on or as you will see in the example video, close the Major Industry Group and then open Keyword/SIC/NAICS.

Move down the page and in one of the available boxes, enter 8611 – as you know, you can enter 2 digit, 4 digit and 6 digit SIC codes in this frame. Up to different SIC codes.

At his point, take a look at the number of results or matches ReferenceUSA returns in this category. Over 64,000. Pretty impressive, yes?

Now let’s get more specific. Here we are going to open the option to enter the company name. And here we are going to be a little intuitive/counter intuitive. Usually, people use the Company name option to search for a specific business by name. However, and this is one for those of you that like the inside scoop, there is some logic built into this particular search. While you can search and target a company by name, the search is actually looking for various iterations of that name.

If we can properly assume that any trade association is going to include the title/word/name of what they do, who they are, in their title – the Society of Automotive Engineers (SAE) – we could enter either ‘automotive’ or ‘engineer’ or both! and results would manifest.

Adding a geography, or any of the dozens of additional criteria will of course, get you more refined results.

Follow Luke to see how we did this search

Normal
0

false
false
false

EN-US
X-NONE
X-NONE

Hello, New Contact, Initial Contact suggested that you would be a great source of information about …

Or an email in the similar vein.

This might be a common knowledge, when people perceive that we like them, they are more apt to help us.  And one of the quickest ways to gain rapport, is when we show interest.  We show interest by asking about them and their work…we like them, they like us.  As a general rule, people want to help especially those they like.  It’s a beautiful thing.

There are so many tools to use to connect not only with old friends and past colleagues but with people whose professional insights and advice are going to be invaluable as you work towards the job you want.  Your task to put these strategies in motion!

Join us on our weekly webcast where we discuss job searching strategies:

Uncovering the Hidden Job Market: and what to do when you find it                                                                           – employing ReferenceUSA in your career search strategy  

Register Here:  Uncover the Hidden Jobs                                                                                                                                 

/* Style Definitions */
table.MsoNormalTable
{mso-style-name:”Table Normal”;
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-qformat:yes;
mso-style-parent:””;
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin-top:0in;
mso-para-margin-right:0in;
mso-para-margin-bottom:10.0pt;
mso-para-margin-left:0in;
line-height:115%;
mso-pagination:widow-orphan;
font-size:11.0pt;
font-family:”Calibri”,”sans-serif”;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:”Times New Roman”;
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:”Times New Roman”;
mso-bidi-theme-font:minor-bidi;}

The map below shows their locations, as reported to the state:

Gala Author Tea, sponsored by ReferenceUSA

Reference eReviews | May 15, 2013

e reviews

ReferenceUSA Infogroup, Inc. www.referenceusa.com; to take a tour of the file please go to: www.referenceusa.com/Static/VideoTutorials.

 
Content ReferenceUSA is a database providing access to information on 
over 25 million businesses and more than 262 million consumers. 
Business listings include such data as company names, phone numbers, 
complete addresses, key executive names, SIC Codes, employee size, 
sales volume, geo-codes for mapping, contact details, franchise and 
brand information, news, liens, judgments and bankruptcies, and credit 
rating scores.

Residential information comes from more than 5,200 White Page telephone 
directories, with each listing as it appears in the phone book. 
Information is available 8 to 12 weeks after the phone book, and the 
residential listings are processed through U.S. and Canadian National 
change of address records monthly. U.S. residential listings also 
contain recent census information, including median household income, 
median home value, latitude/longitude, and percentage of owner-occupied 
housing. The database is continuously updated.

Usability A toolbar at the top of the home screen links to, for example, 
data quality, a database tour, contact information, FAQs, resource 
center, and library locator. Below that toolbar are two large buttons 
for Take a Tour (they really want you to take a tour) and Library 
Locator.

The home screen also offers a list of available databases, including 
U.S. Businesses/Employers USA, Canadian Businesses, OneSource 
(International Companies and Executives by Title), U.S. New Businesses, 
U.S. Healthcare (Physicians and Dentists), U.S. Standard White Pages, 
U.S. Consumers/Lifestyles, Canadian White Pages, and 
U.S. New Movers/Homeowners. To the right of these is a Latest News 
panel; during this review the news was about ReferenceUSA’s new 
Data Visualization with exportable pie or bar charts, as well as 
color-coded heat mapping of data. The powerful and sophisticaled 
data visualization features (both charting and heat mapping) enhance 
results offering “at a glance” ability to spot patterns and target 
group concentrations.

At the time of review, the tour includes tutorials on how to find a 
business type using ReferenceUSA’s U.S. Business Module (which takes 
about four minutes), and another on how to locate detailed information 
on competitors and similar businesses by using the ReferenceUSA U.S. 
Business module (a little over three minutes). These tutorials were 
provided by the University of Texas at Austin and Texas State University 
San Marcos. The second tutorial threw me a bit because it begins by 
having you locate ReferenceUSA from an alphabetical list of databases, 
which will be odd for users who’ve started within ReferenceUSA. 
Otherwise, the lessons are helpful.

Library Locator prompts users to enter their zip code in a box; 
I found the 183 libraries within a 25 mile radius of my zip; listed were 
the names of the libraries, their phone numbers, and their addresses. 
This is useful information, but I question the amount of screen real 
estate taken up by the library locator and tutorial buttons, when the 
meat of the file is in the list of available databases.

And this is a meaty file. All the available databases allow both a quick 
search and a custom search mode, with the former finding bare-bones 
information (for example, company name, executive name, city, state, and 
phone for U.S. businesses) and with custom options including extensive, 
user-friendly choices that allow for incredible granularity and truly 
targeted list compiling.

The Custom Search in the U.S. Businesses database allows users to query 
the data by such factors as company name; brands and products; executive 
name, title, gender, or ethnicity; keyword/SIC/NAICS; major industry 
group; geographic limiters from state down to neighborhood; map-based 
search, area code; number of employees; sales volume; public/private 
company, foreign parent, home-based business, government office, stock 
exchange, ticker symbol, credit rating, business expenditures, web 
address, Fortune 1000, Yellow Page ad size, years in database, year 
established, and square footage. The successive selection features of 
the search mechanism make it extremely fast and simple to carry out 
research: it took me approximately ten seconds to locate the 25 
Fortune 1000 businesses in Massachusetts, for example.

Several databases, such as U.S. Standard White Pages and Canadian White 
Pages, are pretty straightforward, offering what librarians and patrons 
expect to find in a business information file. 
The U.S. Consumers/Lifestyles database is different, however, and 
fascinating. Here, users can perform a quick search by typical access 
points such as name, phone, city, and state, and lifestyle categories 
ranging from apparel/fashion/beauty to charitable donor, personal 
finance/self-help, and purchase behavior. The file notes that 
“Lifestyles are scored based on level of interest from 0 to 9 in our 
database. 0 meaning no interest; 9 meaning heavy interest. Selecting 
Lifestyles from the categories below will include individuals with a 
score of 6 and higher (6 to 9).”

A lifestyles search, then, goes beyond the basics of most files, but 
custom search delves even deeper into consumer characteristics such as 
estimated home value, estimated household income, age, marital status, 
children present, ethnicity, gender, language spoken, religion, 
political party, female occupation, male occupation, mortgage present, 
home owner, years in home, year home built, location type, number of 
units. grandparent present, and veteran present. This level of 
granularity is amazing.

Pricing Pricing for annual institutional subscriptions starts at $2,000 
and increases based on population served and modules available.

Verdict ReferenceUSA’s incredibly easy, yet extremely sophisticated 
search capabilities are stunning. And the quality of the data is every 
bit as good as they describe at their data quality page 
(www.referenceusa.com/Static/DataQuality). 

Heartily recommended for public, special, and academic libraries.

Normal
0

false
false
false

EN-US
X-NONE
X-NONE

MicrosoftInternetExplorer4

Spartanburg Library @sptbglibraries

 

Glad you liked it! RT @RoyalProclaims @sptbglibraries Thanks for a great lunch and learn today regarding @RefUSA ! Super helpful!

/* Style Definitions */
table.MsoNormalTable
{mso-style-name:”Table Normal”;
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-qformat:yes;
mso-style-parent:””;
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin:0in;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:11.0pt;
font-family:”Calibri”,”sans-serif”;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:”Times New Roman”;
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:”Times New Roman”;
mso-bidi-theme-font:minor-bidi;}

Gala Author Tea sponsored by ReferenceUSA

2 thoughts on “ReferenceUSA Today

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s